Samsung launches immersive experience at Heathrow’s T5

Samsung has unveiled In Tune With You, an immersive experience leveraging lift-and-learn technology at Heathrow’s T5 terminal, through global retail technology agency Outform.

The space, located in the InMotion flagship store, aims to create a place for passengers to ‘step outside’ the airport environment, providing “mood-boosting experiences to prepare them for the journey ahead.”

The space showcases Samsung products, including its new Galaxy Buds, Galaxy Z series and Galaxy Watch 5 series, through a sensorial experience that aims to improve wellbeing by creating a calming space in the airport.

Outside the experience zone, an interactive touchscreen displays the Galaxy Z Flip4 smartphone which hints at the experience within.

On entering the space, the Galaxy Watch5 and Watch5 Pro display uses lift-and-learn technology to enable passengers to try the device and measure their blood oxygen reading, which is displayed on a digital screen.

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The digital screen delivers personalised information based on each passenger taking part and educates by displaying pertinent information.

At the heart of the experience is a Galaxy Buds soundscape, where passengers are able to recharge with 360 sound. Hyper directional audio from above makes a series of auditory chambers within the space, allowing passengers to switch between ambient sound and noise cancelling capabilities of the Galaxy Buds2 Pro as well as displaying Buds2 and Buds Live.

Outform’s PodDrop product is supporting the experience, allowing passengers to claim a free inflight gift, from ear plugs to branded eye masks. Passengers scan the QR code, and enter their details to redeem their gift and are also entered into a draw to receive a Galaxy Fold4.

“As well as allowing passengers to relax, recharge and reconnect, we also highlight the immersive and versatile screens of the Galaxy Z series in a digital form,” Outform business unit director James Dawson said.

“The fun and immersive experience on the big screen brings to life the unique features of the Galaxy Z series like never before as passengers flex their body to control the content on the screen.”

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