The Very Group has unveiled a value own-brand collection to help consumers manage the ongoing cost-of-living crisis.
The online retailer’s new Everyday range will feature 700 lines across fashion and homewares, including womenswear, menswear, childrenswear, furniture, bedding and lighting.
According to Very, products in the collection will cost on average 20% less than its current V by Very own-brand items, with 85% of the new range available for £30 or less.
The Everyday range will include printed dresses from £18, jeans from £22, reversible duvet sets from £20 and school uniform essentials such as two-packs of jumpers from £11.
In addition, the etailer said the range will also help consumers shop more sustainably, with denim that has been produced using less water and chemicals, through a partnership with denim tech specialist Jeanologia.
“We’re proud and excited to be launching Everyday. It offers our customers timeless wardrobe staples for the whole family as well as a brilliant mix of essentials and finishing touches for their homes,” The Very Group retail managing director Robbie Feather said.
“As the cost of living continues to rise, we know value for money matters more than ever to our customers. That’s why we plan to grow the Everyday collection, adding hundreds more lines of great quality fashion and home products at affordable prices over the next few months.”