Ikea has increased the number of perks for members of its loyalty program, including a 5% saving on eligible in-store purchases and offering “special” pricing on select delivery options online, it said in a release.
The discount applies to the retailer‘s scheduled doorstep and in-home delivery options as well, for orders over £800.
The discount is calculated on order weight, proximity to an Ikea store and the type of delivery selected. It excludes buy online, pick up in store orders, local pickup points, standard delivery and parcel shipping, the site claims.
Ikea’s loyalty program was launched in Sweden in 1984, before being expanded to the US in 2011.
The new range of perks will add to the already existing offering, which includes access to events and workshops, special product offers and free hot beverages each visit.
Ikea Family members also have exclusive access to the retailer’s “Buy Back & Resell” service, which launched late last year at select stores across the US.
“At Ikea, it is always our ambition to offer quality and sustainable home furnishings to our customers at an affordable price,” Ikea CEO Javier Quiñones said in a statement.
“By enhancing our Ikea Family benefits, we are able to show greater appreciation for our customers in a meaningful way with everyday discounts while inspiring them to live a better everyday life at home.”