Owned by Real Housewives of Cheshire star Seema Malhotra, her husband Sandeep and business partner Jon Higham, Forever Unique Home will offer “premium, trend-led interiors at an accessible price.”
Higham has been part of the sofa industry since 2014, supplying furniture to high-street retailers across the globe.
The new venture comes after the brand’s most successful financial year to date and a conversation last year which led to the “dynamic trio” deciding to “merge their passions.”
According to the company, Forever Unique Home has been created to develop a clear aesthetic with its unique approach to design, creating pieces which “bring accessible luxury to the stylish and forward thinking.”
Alongside living room interiors, the collection also offers a range of premium plush and boucle textured beds available in mocha, cream, green, charcoal and light grey.
“Over the last few years, our main priority has been to successfully expand into new markets and raise the profile of the Forever Unique brand,” Sandeep Malhotra said.
“We’ve witnessed high growth in the last few years as a fashion brand, and our goal is to marry fashion and interior and explore new, innovative ways to engage a wider market.”
Jon Higham added “We want to offer something that bridges the gap between luxury and accessibility
which is available to everyone”.