John Lewis launches first womenswear rental platform

John Lewis has today launched its first womenswear rental platform, powered by online rental specialist HURR.

The new platform will loan a range of brands, from existing John Lewis favourites like Whistles and Somerset by Alice Temperley, alongside over 20 new contemporary brands such as Olivia Rubin, O Pioneers, & Other Stories and Seraphina, with rental prices starting from £20.

The minimum rental fee is £20 and customers can browse the collection online and choose to rent an outfit for four, eight, 10 or 20 days

Once the items have been chosen, the products will be posted directly to the recipients address and included will be a pre-paid postage label for returns. The items will then be dry cleaned by HURR and ready to be rented again.

With the UK buying more clothes per person than any other country in Europe and the wider fashion industry accounting for 8-10% of annual global carbon emissions, the retailer is aiming to encourage “a more sustainable way of shopping” among its customers.

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“Our new rental platform introduces new and exciting designers to our customers, encouraging them to support a more sustainable way to shop,” John Lewis commercial director Kathleen Mitchell said.

“Offering a stylish edit of new brands mixed with exclusive products from our own collections, this a truly unique proposition that cannot be found by any other high street retailer.

“Shopping more sustainably shouldn’t have to cost the earth, that’s why supporting innovative partnerships can truly make a difference and help change consumer behaviours.”

HURR chief executive Victoria Prew added: “We are thrilled to announce the launch of John Lewis Fashion Rental, a truly circular model that will attract the next-generation customer.”

“We are excited to learn, test and build a valuable rental business in collaboration with the forward thinking innovation teams at John Lewis.”



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