Sephora officially launches in the UK after swirling rumours

Global beauty retailer Sephora is officially launching in the UK, after many months of swirling rumours and anticipation.

From October 17, Feelunique.com, a UK beauty etailer which was acquired by Sephora in 2021, will become sephora.co.uk, rebranded with the signature Sephora stripes and their curated collected of exclusive brands.

Feelunique already serves 1.3 million active customers in the UK, giving Sephora an instant advantage in the local market.

According to the beauty giant, its “fully immersive” new website and app will offer UK consumers an “inspiring gateway” to discover its unique selection of products from Makeup to Fragrance, Skincare, Haircare, and Wellness.

Sephora will be introducing its eponymous own brand, Sephora Collection, as well as showcasing a line up of brands that exclusive to Sephora UK, including Tarte Cosmetics, Ilia, Makeup by Mario, Patrick Starr’s One Size and Gxve by Gwen Stefani, among others.

Alongside this coveted collection will be an expansive assortment of familiar premium beauty brands, including Pat McGrath Labs, Fenty Beauty, Gisou, Rose Inc, JVN, Glow Recipe, and more.


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The retailer’s iconic holiday assortment and advent calendars will also be available on the website at launch.

The online launch will be followed by the opening of a brick-and-mortar Sephora store in London in March 2023. An exact location has not yet been disclosed.

“At Sephora, we innovate every day to build the most loved beauty community,” Sephora chief executive and chairman Chris de Lapuente said.

“We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience.

“UK customers will be encouraged to explore and discover the best versions of themselves as we support them in their beauty journey with a fantastic curation of time-tested classics and new indie brands.

“We will offer British consumers a pioneering selection of beauty that is best in class for innovation, diversity and inclusion.

“The UK is home to a dynamic beauty and wellbeing market that Sephora will aim to surprise and delight through our trademark know how and creativity.”

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