Uber Eats has teamed up with frozen food retailer Iceland to launch a new quick commerce offering to deliver groceries across London in as little as 20 minutes.
The new venture, ‘Uber Eats Market’, which follows on the success of rapid delivery start-ups such as Gopuff and Gorillas, will use Uber’s technology and Iceland’s in-store infrastructure to deliver goods to customers across London.
As a result, over 1,000 branded and non-branded items from the supermarket will be available via the Uber Eats app.
The first supermarkets to be tested will be located in South Bank, Poplar and Walworth Road.
According to Uber Eats head of commerce Alex Troughton, the trial was about making the company “the partner of choice for retailers”.
This follows on from Uber Eats launching its partnership with health and beauty retailer Boots.
As a result of the partnership, customers can choose from over 900 products available for delivery straight to their homes or workplace, with products including including toiletries, medicines for minor ailments, food and drink options, beauty and gifting options.