Sephora’s highly anticipated UK website launch flattered to deceive after it was plagued with technical difficulties, blurry images and poor stock quantities.
The French retailer confirmed its re-entry to the UK earlier this month, however disappointed shoppers with its launch.
Users reported receiving error codes, dead links, glitches and incorrectly loaded pages.
One shopper described misaligned graphics and pixelated imagery, telling Retail Week it made the site feel untrustworthy and a site that “doesn’t even protect your card transactions”.
Shoppers also said that despite the promise of a “fully immersive” website that would act as an “inspiring gateway” to its products, it is too similar to the original Feelunique site.
Product availability on the site has also been an issue, with as much as 60% of stock now already sold out on some lines.
On one of its hotly anticipated brand exclusives, Ilia Super Serum Skin Tint, 17 of the 30 shades on offer were unavailable at the time of publication.
Another exclusive, Makeup by Mario Skin Enhancer, and Soft Pop Blush are unavailable in at least half of the shades.