Cricket boutique launches digital shopping platform

Luxury fashion retailer Cricket has launched a digital shopping platform to enable it to bring its “iconic leopard and zebra print packages” straight to customers doors.

Founded by Justine Mills and Gerard Mannix, Cricket has been a high-end boutique in Liverpool’s city centre since 1991 and has a cult following with many celebrity fans.

With the launch of its ecommerce site, Mills is looking to bring her innovative approach to retail to digital customers by translating Cricket’s intimate and curated retail experience into an online shopping platform.

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The online store will offer womenswear, menswear and kidswear from fashion houses including Balenciaga, Saint Laurent and Off-White.

“Justine has created a world-renowned fashion destination in Cricket, stocking a desirable edit of designers from around the world while supporting the latest creative talent emerging from the UK,” British Fashion Council chief executive Caroline Rush said.

“The launch of will be a fantastic extension to the store and I look forward to seeing her drive for creativity and innovation paired with Alec’s dynamic creative image direction.”



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