Deliveroo is launching a mobile food collection service, which it has called ‘Collecteroo’ in a partnership with Trussell Trust.
The move, which is backed by Olympic boxing champion Nicola Adams, comes after research commissioned by the food delivery firm reveals that over 7 in 10 (74%) Brits have unopened food items in their cupboards that they would happily donate to food banks.
“I know how challenging it is for some families to put food on the table, and although they shouldn’t be needed, I’m so thankful that food banks are there to provide compassionate and practical relief, Adams said.
“They do an incredible job at helping people facing hardship , and now, more than ever, it is vital that people who can donate, offer their support, where possible.
“That’s why I’m using my platform and my voice this Christmas to raise awareness around this important initiative from Deliveroo and the Trussell Trust.”
Collecteroo will help the Trussell Trust get closer to providing the 1.3 million emergency food parcels that they expect will be needed over the next six months, as the cost-of-living crisis and inflation bites.
Subscribe to Charged Retail for free
Click here to get the latest retail tech news, comment and intel straight into your inbox each day
Mobile Collecteroo electronically powered vans will collect unopened and in-date food items from people’s homes before delivering them to food banks in the Trussell Trust’s nationwide network in London, Birmingham, Manchester, Glasgow, and Cardiff.
Food collections will start on 12 December in Manchester, ending on the 17 December in London.
Those who wish to arrange a food collection from their home can apply via the designated microsite (https://www.collecteroo.uk/) from today, with applications closing on 28 November to ensure there is enough time for scheduling.
The Deliveroo x the Trussell Trust ‘Collecteroo’ service aims to help facilitate food donations in major cities by collecting from people’s doorsteps.
The two brands hope this will enable more people to donate, such as people who are physically unable to give items in a supermarket donation point.
More than half (58%) of Brits feel more charitable and are more likely to donate over the Christmas period, Deliveroo’s research found.
Collecteroo is encouraging people to donate items including Tinned fruit, meats and fish, UHT milk, tinned tomatoes and pasta sauces, sponge or rice puddings and long life juices.
Deliveroo CEO Will Shu added: “Our partnership with the Trussell Trust has already provided 1.5 million meals to food banks and communities across the country, thanks to Deliveroo customers in the UK who have donated so far.
“Our research highlights that people have food in their cupboards that they would like to donate, so working closely with the Trussell Trust, our ‘Collecteroo’ service will help make it easier for people to donate by connecting local residents to local food banks.
“Together with our consumers, we are committed to helping to tackle hunger across the UK.”