Uber has announced a partnership with quick commerce giant Gopuff which will help to enable customers across the country to order from Gopuff’s wide range of everyday essentials, including branded products and fresh food items, direct from the Uber Eats app.
The deal helps to combine Uber Eats‘ consumer base in the UK with Gopuff’s quick commerce expertise.
The move builds on the success of the two companies’ US partnership, which launched in May 2021.
Gopuff’s stores will be fully integrated onto the Uber Eats platform by mid-November. Orders will be fulfilled by Gopuff’s network of delivery partners.
Customers can order from a curated range of alcohol, snacks and groceries. Including popular items such as Morrisons fresh produce, Torres Black Truffle crisps and Little Moons mochi.
Subscribe to Charged Retail for free
Click here to get the latest retail tech news, comment and intel straight into your inbox each day
“We are delighted that Gopuff has expanded to Uber Eats in the UK today,” Uber Eats UK head of commerce Alex Troughton said.
“We want to offer the best choice for customers up and down the country and being able to offer thousands of Gopuff’s wide range of everyday essentials will help us in this mission.”
Gopuff SVP of business Daniel Folkman added: “Since inception, customers have been at the core of what we do. Our extended partnership with Uber Eats makes sense, as we continue to expand our presence in the UK, a major growth market for us.
“Expanding our platform enables us to reach more customers where they are, bringing them the products they want, in the moment they need them.
“Through the collaboration with Uber Eats, we’re able to offer the unmatched, high-quality Gopuff experience across both platforms and better serve consumers across the UK.”