In Pictures: Asos Black Friday pop-up

Today, Asos brought its experiential mobile pop-up to London, to celebrate the run-up to Black Friday this week.

Charged went down and visited the pop-up, located at Boxpark Shoreditch, to see what the online fashion retailer had on offer.

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The pop-up opened at 10am, but eager shoppers started queuing from 9.30, in the hopes of winning a bargain.

The space features an claw grabber arcade game, which visitors can play to win exclusive prizes, ranging from one of four 1,000 Asos gift cards to Asos-branded merchandise, Asos Design clothing and selected face and body products.

There is also a selfie-station for shoppers to take photos and print them out or share them on social media.

Asos black friday pop-up

The event is free to the public, and everyone who takes part will receive an Asos-branded tote bag, as well as a free coffee for those with the Asos app installed.

Asos black friday pop-up

The activation promotes Asos’ Black Friday deals, following two weeks of out-of-home advertising in Manchester and Camden Town, highlighting its offers in the run up to the peak sales period.

The Shoreditch pop-up is open from 6am-10pm today and will be in Trinity Square, Nottingham on 23 November and Manchester Piccadilly Garden on 24 November.

Asos black friday pop-up

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