Today, Asos brought its experiential mobile pop-up to London, to celebrate the run-up to Black Friday this week.
Charged went down and visited the pop-up, located at Boxpark Shoreditch, to see what the online fashion retailer had on offer.
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The pop-up opened at 10am, but eager shoppers started queuing from 9.30, in the hopes of winning a bargain.
The space features an claw grabber arcade game, which visitors can play to win exclusive prizes, ranging from one of four 1,000 Asos gift cards to Asos-branded merchandise, Asos Design clothing and selected face and body products.
There is also a selfie-station for shoppers to take photos and print them out or share them on social media.
The event is free to the public, and everyone who takes part will receive an Asos-branded tote bag, as well as a free coffee for those with the Asos app installed.
The activation promotes Asos’ Black Friday deals, following two weeks of out-of-home advertising in Manchester and Camden Town, highlighting its offers in the run up to the peak sales period.
The Shoreditch pop-up is open from 6am-10pm today and will be in Trinity Square, Nottingham on 23 November and Manchester Piccadilly Garden on 24 November.