Camden Market, owned by LabTech, is partnering with online marketplace Good Sixty to launch its first ever ecommerce store.
Launching in time for Christmas, LabTech hopes the platform will bring Camden Market’s vast array of independent and unique traders to an audience that might not be able to experience the destination in person.
Forty of Camden Market’s traders have signed up with nearly 2,000 products on offer, representing the first retail-only platform from Good Sixty.
The partnership also aims to unite Camden Market’s traders, helping them to sell online together in a way that they could not achieve independently.
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Consumers can shop from hundreds of brands on the platform, which connects ” a leading online marketplace with one of the most famous destinations in the UK.”
With nationwide delivery, shoppers from across the country can discover Camden Market from their own home for the first time.
Founded in 2017, Good Sixty has partnered with major markets, including London’s Borough Market and independent brands in cities across the UK, from Bristol to Oxford to Leeds.
The online marketplace was set up to highlight the benefits of shopping with independents, given the 60% greater economic benefit this brings to local communities.
“Many of our small, independent traders have been asking us to help them with getting online, because if they do it themselves it is so hard to get noticed,” LabTech commercial director Maggie Milosavljevic said.
“Launching this platform helps us bring a critical mass of Camden Market’s best brands to the online marketplace, using our world-famous destination to help our traders gain traction and recognition in this space.
“It also opens the Camden Market offer to a nationwide audience; while it is a destination that creates such a unique experience, we can see the value that an omni-channel offer adds for our independent retailers and customers.”
Good Sixty founder and chief executive Chris Edwards added: “Shopping from independents is better for customers, better for local communities, and better for the planet.”
“We work with amazing independent markets and brands across the country, and are delighted to add Camden Market to our roster, as our first fashion and lifestyle retail platform.
“There are so many undeniable benefits of buying from artisans, and we believe Camden Market Online will be crucial for connecting conscientious shoppers with some of the UK’s most talented small businesses.”