Kurt Geiger launches on Secret Sales platform

Luxury footwear and accessories brand Kurt Geiger has partnered with Secret Sales, a premium non-full-price marketplace.

The move will allow the footwear brand to drive sales from markdown and promotional inventory alongside its new ‘made for outlet’ range through Secret Sales’ marketplace.

To ensure a premium non-full-price experience, Kurt Geiger will retain control of branding, price and inventory, driving profit from the new range while maintaining positive brand equity.

Kurt Geiger will also have access to Secret Sales’ customer data and site analytics, enabling it to target customers with its full price offering.

The partnership follows an eight week, API integration to the Secret Sales platform where Kurt Geiger offered brands from across its portfolio, including KG London, Kurt Geiger and Carvela.


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Working with Secret Sales, the company will also be expanding its non-full-price offering into overseas markets as the business prepares up for an international launch in early 2023, with the partnership renewing annually.

The pair have also teamed up on a digital marketing strategy, including alignment on digital spends, affiliates and PPC strategies alongside Google Shopping.

For Secret Sales, the partnership means its shoppers will have affordable access to new, high-quality footwear and accessories.

This comes at a time when average order value on the website is 20% higher than last year as shoppers focus on well-priced, high quality goods in response to the cost of living crisis.

“Tackling excess stock presents a huge challenge for brands that care about their market positioning,” Kurt Geiger chief digital officer Gareth Rees-John said.

“However, by launching on Secret Sales we can turn non-full-price inventory into a profit centre.

“Even better, the Secret Sales marketplace helps us attract new customers, who become invested in the brand and open to our full price ranges. We look forward to working with the Secret Sales team and expanding internationally with them to further the growth of our brand.”

Secret Sales co-owner and chief customer officer Matt Purt added: “We’re delighted to welcome Kurt Geiger Limited to the Secret Sales community.”

“Amidst the ongoing cost-of-living crisis, we must continue to deliver products that customers want at a price they like.

“What’s more, with the business looking set to achieve growth of over 100% this financial year, this alliance with Kurt Geiger Limited will further strengthen our strategy to be the go-to destination for non-full price fashion.”

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