M&S brings back 12 Days of Sparks digital advent calendar

Marks & Spencer has brought back its 12 Days of Sparks digital advent calendar for its Sparks loyalty customers.

The move follows the success of last year’s campaign, when over 4 million “doors” were opened.

M&S said 12 Days of Sparks has returned bigger and better than before with thousands more festive treats and offers for its 16 million Sparks customers.

Available on the M&S app and M&S.com, it will offer daily rewards, including free festive treats and personalised offers such as 20% off Christmas prosecco and online flowers, as well as 15% off knitwear.


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The app will also feature exclusive competitions including the opportunity to enter a prize draw for the chance to win a holiday to Canada worth over £12,000.

“12 Days of Sparks is even bigger and better this year, with thousands of personalised offers and free festive treats for our customers and even a holiday to win,” M&S head of loyalty Danielle Papagapiou said.

“Sparks is our way of saying thank you to our M&S customers and that’s exactly what we’re doing this Christmas.

“Download the M&S App, sign up to Sparks and unlock exclusive offers and rewards every day until 12th December.”

Consumer TechnologyNews

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7 Comments. Leave new

  • I am most annoyed that as an M&S customer I am discriminated against because I do not use a mobile phone and thus cannot download the app for my 12days of Christmas offers. I am 80 years old so why must I be excluded because I am not an app user. Should these offers not be available to all your Sparks customers.
    Shame on you M&S.

    Reply
  • To be honest with u I agree but it’s so rubbish this year only had a hand cream free it’s not what they advertised so you really aren’t missing out I don’t know if anyone who’s has as advertised free gin or prosecco or biscuits got a £1 off a light up biscuit tin today so u got to spend come on MS treat your loyal customers it’s Christmas

    Reply
  • Mrs A s jefferson
    December 7, 2022 8:42 pm

    As an employee. I’m not happy. My colleagues got free gin or free prosecco. I got chocolate footballs. Very dissapointed. And all other offers not worth it.

    Reply
  • Lynette Astley
    December 8, 2022 3:02 am

    How do I download it. I have M&S app and a sparks customer

    Reply
  • I agree with most of the above comments. It is discrimination and totally unacceptable.

    Reply
  • Dear Mrs jefferson, Could I please have your chocolate footballs? I hate gin and prosecco, but love chocolate.

    Reply
  • Total rubbish – I got Percy Pig lights but they were not available in any if my local stores!

    Reply

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