M&S brings back 12 Days of Sparks digital advent calendar

Marks & Spencer has brought back its 12 Days of Sparks digital advent calendar for its Sparks loyalty customers.

The move follows the success of last year’s campaign, when over 4 million “doors” were opened.

M&S said 12 Days of Sparks has returned bigger and better than before with thousands more festive treats and offers for its 16 million Sparks customers.

Available on the M&S app and M&S.com, it will offer daily rewards, including free festive treats and personalised offers such as 20% off Christmas prosecco and online flowers, as well as 15% off knitwear.

Subscribe to Charged Retail for free

Click here to get the latest retail tech news free in your inbox each day

The app will also feature exclusive competitions including the opportunity to enter a prize draw for the chance to win a holiday to Canada worth over £12,000.

“12 Days of Sparks is even bigger and better this year, with thousands of personalised offers and free festive treats for our customers and even a holiday to win,” M&S head of loyalty Danielle Papagapiou said.

“Sparks is our way of saying thank you to our M&S customers and that’s exactly what we’re doing this Christmas.

“Download the M&S App, sign up to Sparks and unlock exclusive offers and rewards every day until 12th December.”

Consumer TechnologyNews


7 Comments. Leave new

  • I am most annoyed that as an M&S customer I am discriminated against because I do not use a mobile phone and thus cannot download the app for my 12days of Christmas offers. I am 80 years old so why must I be excluded because I am not an app user. Should these offers not be available to all your Sparks customers.
    Shame on you M&S.

  • To be honest with u I agree but it’s so rubbish this year only had a hand cream free it’s not what they advertised so you really aren’t missing out I don’t know if anyone who’s has as advertised free gin or prosecco or biscuits got a £1 off a light up biscuit tin today so u got to spend come on MS treat your loyal customers it’s Christmas

  • Mrs A s jefferson
    December 7, 2022 8:42 pm

    As an employee. I’m not happy. My colleagues got free gin or free prosecco. I got chocolate footballs. Very dissapointed. And all other offers not worth it.

  • Lynette Astley
    December 8, 2022 3:02 am

    How do I download it. I have M&S app and a sparks customer

  • I agree with most of the above comments. It is discrimination and totally unacceptable.

  • Dear Mrs jefferson, Could I please have your chocolate footballs? I hate gin and prosecco, but love chocolate.

  • Total rubbish – I got Percy Pig lights but they were not available in any if my local stores!


Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.