Boots’ online business helps kick off the year strongly

Boots has announced a positive start to the year in its first quarter ending 30 November 2022, continuing its impressive return to growth.

The retailer‘s online business, Boots.com, performed strongly, experiencing its biggest Black Friday ever, taking three orders every second for 14 hours straight.

Beauty was over 55% of online sales on Boots.com, growth of 125% compared to pre-covid numbers.

Boots.com sales doubled versus pre-pandemic, accounting for 18% of total retail sales, while the Boots App saw impressive growth of 26% and now represents over a quarter of Boots.com sales.


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Value and affordability when it comes to life essentials was an area of focus for the beauty retailer and continues to be a significant growth driver.

Its everyday essentials range, which offers quality essential products for £1.50 and under, saw sales increase by 35%.

Digital sales growth continues to outperform the market, now accounting for 18% of total retail sales. The Boots App saw impressive growth of 26% and now represents over a quarter of boots.com sales.

“It has been another positive quarter for Boots. Our focus on giving customers our best ever value to help with cost of living pressures, as well as continued investment in our digital capability and in updating our store estate, has resulted in increased retail sales and market share growth for the seventh consecutive quarter,” Boots UK managing director Sebastian James said.

“Our Black Friday and Christmas performance was particularly pleasing and I would like to thank the teams for their huge efforts in bringing our customers genuinely fantastic offers.”

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