Sosandar hails record growth after strong winter trading

Online fashion retailer Sosandar has reported a record quarter in the lead-up to Christmas, with revenue increasing by 30% to £11.6 million.

The three-month period to 31 December also marked a fifth consecutive quarter of profitability for the business.

In addition, the retailer said its average order value rose by 11% from £95.69 to £106.37, which it attributed to customers buying higher-priced items such as outerwear, tailoring and occasionwear.

Across the period, Sosandar also found that every product category experience growth.


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“We are pleased to be reporting another record trading performance for Sosandar and a fifth consecutive quarter of profitability for the group,” Sosandar co-chief executives, Ali Hall and Julie Lavington said.

“The momentum built in H1 has continued and we are thrilled to report both strong revenue growth and improved margins compared with the first half of the financial year.

“As a result of our strategic initiatives, we had a record number of visits in to Sosandar.com in the quarter and we have seen our customers investing in higher value items throughout the winter season.

“Whilst the macro-economic environment remains challenging, and we remain highly vigilant, we continue to demonstrate that our differentiated model is capable of achieving sustained profitable growth.”

Sosandar said it is trading in line with market expectations for the current financial year which ends on 31 March.

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