Rent the Runway partners with Amazon for pre-loved designer collection

Online rental fashion platform Rent the Runway has partnered with ecommerce giant Amazon to launch an accessible collection of pre-loved designer clothes.

The US-based business, which works with more than 800 established and up-and-coming designers, has made the move as it looks to expand beyond its current subscription business model and reach out to new audiences.

The Amazon storefront will include hundreds of styles from more than 35 designer and high-end brands, letting shoppers access a curated collection of pre-loved clothes at a fraction of the cost, ‘while contributing to a more sustainable future of fashion’.

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The new partnership will also give Amazon shoppers access to exclusive, limited-edition collections from Rent the Runway’s Design Collective – a platform that lets design talent create dedicated collections informed by customer data and insights.

Jenn Hyman, co-founder and CEO of Rent the Runway, said: “Collaborating with Amazon Fashion brings Rent the Runway incredible brand awareness.

“We believe strategic relationships like this can ignite a new engine of growth for our business. They also showcase demand for our products beyond our community and allow more customers to experience exclusive data-driven fashion from our top design partners.”

Amazon Fashion president Muge Erdirik Dogan added: “At Amazon Fashion, we continually expand our assortment through strategic relationships with brands to inspire and delight our customers.

“Rent the Runway’s collection continues to grow our offering in pre-loved and designer fashion.”



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