Amazon tops ranking for customer experience

US ecommerce giant Amazon has topped a survey which asked shoppers about their spending habits from Retail Week.

Both UK grocers Tesco and Asda both followed with Aldi bringing up 4th place. The discount grocer overtook Morrisons to enter the UK grocery market’s ‘big four‘ in September last year.

Morrisons failed to make the top 10.

In order to collate the results, Retail Week interviewed 1,000 UK consumers about their spending intentions for its latest report.

The following list came as a result of the survey:

  1. Amazon
  2. Tesco
  3. Asda
  4. Aldi
  5. Sainsbury’s
  6. John Lewis & Partners
  7. Marks & Spencer
  8. Next
  9. Lidl
  10. Nike

According to the study, the phrase ‘easy’ came up often, with Amazon topping the table for ease and speed after investing heavily in technology to achieve the easiest shopping experience possible over the past few years.

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As an example, the US retail giant has doubled the number of parcel lockers in the UK, to 5,000, in the past two years, meaning shoppers can pick up and drop off orders, minimising hassle.

Company UK country manager John Boumphrey said the focus is low prices, vast selection and fast delivery.

“That’s something that our customers value every day, especially when budgets are tight, and we have always focused on the best possible customer experience,” he said.

“Not only were UK Prime members able to get ahead of their festive shopping and spread out their seasonal spending, they saved over £35m in the 48-hour sales period.

“Members ordered more than 100 million items from Amazon’s selling partners around the world, most of which are small and medium-sized businesses.”



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