Farfetch reshuffles senior leadership team

Farfetch chief brand officer Holli Rogers and chief growth officer Martin Avetisyan are leaving the online luxury fashion platform, as the company reshuffles its senior leadership team.

At the same time, the business has named Elizabeth von der Goltz as its new chief fashion and merchandising officer and chief executive of its Browns business.

Von der Goltz previously held positions at Bergdorf Goodman, Matches Fashion and Yoox Net-a-Porter Group.

Meanwhile, Sindhura Sarikonda will take on the role of president, Americas and Stephanie Simon is joining the company to head up community and Web3 efforts as vice president community and Web3.

Sarikonda brings significant experience in the technology and ecommerce sectors, having served as a general manager for Walmart US ecommerce, head of beauty for Jet.com, and most recently, global head of in-store at Klarna.


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Simon was most recently on the founding team at Clubhouse and led growth as head of community.

“Our 2023 plan is very much focused on continuing to advance our platform vision whilst delivering growth, profitability and free cash flow,” Farfetch founder, chairman and chief executive José Neves said.

“These hires will help us achieve that. Elizabeth will play an integral role in curating and securing incredible merchandise to ensure our customers continue to have access to unrivalled supply.

“And Sindhura’s leadership will position us to provide a differentiated shopping experience to luxury customers in the Americas, including our largest market, the United States.

“Finally, Stephanie brings her incredible experience on how fashion can engage in Web3 and all the opportunities still to explore in this space.

“On behalf of everyone at Farfetch, I would also like to pay a warm tribute to both Holli and Martin for the contributions they have made to our growth over the years. I am very grateful for their leadership and expertise, and wish them all the best in their future endeavours.”

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