Samsung opens new galaxy experience space in Westfield

Samsung has revealed it will open an interactive Galaxy Experience Space in Westfield White City, London, allowing visitors to interact with its new devices and innovations.

The technology giant will also be unveiling 29 other spaces in locations such as San Francisco, Paris, Singapore and Dubai, following the February 1 Galaxy Unpacked event.

Running from February 2 until March 12, visitors will be able to attend the free experience in London and participate in exciting interactive concept exhibits.

The space will offer several “unique” experiences, such as getting behind the lens of Galaxy’s latest camera system, exploring the potential of Galaxy’s connected ecosystem, or learning about Samsung’s journey towards a more sustainable future.

Visitors can also test new camera features in Samsung’s bespoke Galaxy Photo Booth to create their own shareable content and experience an interactive Nightography room to capture low light content.


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In addition, guests can  get hands-on with Galaxy’s Epic Gaming displays, with a wide range of games to play and compete against one another.

“Introducing innovation is about more than putting another device in customers’ hands,” Samsung Electronics EVP and head of marketing Stephanie Choi said.

“It’s about providing them with an open portal into new experiences, everyday connections, and the power to fuel their passions in new ways.

“That’s why we’re excited to expand the Galaxy Experience Space — to provide more people around the world with an in-person, immersive look at all Samsung technology has to offer and our approach to purposeful innovation.”

Samsung Electronics UK & Ireland marketing and omnichannel director Annika Bizon added: “Our customers value the innovative and seamless connected experience offered by our Galaxy ecosystem.”

“But the Samsung brand is so much more – it has the power to bring joy into people’s everyday lives, through areas such as gaming and entertainment.

“Our Galaxy Experience Space, offers a fresh take on retail, providing consumers with new ways to get hands on and explore the possibilities of our technology. I’m looking forward to welcoming both existing customers, and those looking for something different, through our doors in Westfield White City.”

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