Asos partners with non-full-price marketplace Secret Sales

Online fashion retailer Asos is partnering with premium non-full-price marketplace Secret Sales, allowing the retailer to clear its stock more efficiently.

Secret Sales consumers will now be able to shop from an initial selection of up to 1,000 products from Asos-owned brands, including Asos Design, Collusion, Reclaimed Vintage, Topshop, Topman, and Miss Selfridge, all listed at discounted prices.

The collaboration is part of Asos’ wider plans to right-size its stock portfolio, set out in its full-year results in October.

Purchases of Asos products on Secret Sales will be fulfilled by the retailer, using its existing fulfilment infrastructure and capability, including packaging and shipping.


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The collaboration will initially launch in the UK, with all of the selected discounted items no longer available on Asos housed on Secret Sales.

In addition, Asos will be refreshing inventory fortnightly with plans in the pipeline to grow the selection of products available.

Last year, Secret Sales appointed Asos’ former chief executive Nick Beighton as its chairman, amid talks to boost expansion plans.

“We’re pleased to be offering Secret Sales customers access to ASOS products for the first time,” Asos corporate transformation director Jag Weatherley said.

“It’s been a huge effort from everyone involved to get this partnership up and running in a short space of time. We’re looking forward to seeing how we can develop our relationship with Secret Sales.”

Secret Sales co-founder and chief commercial officer Matt Purt added: “Our focus is in helping brands and retailers deliver a long-term sustainable and profitable solution to clear non-full-price inventory, without having to compromise on margin or erode brand equity.”

“We’re incredibly excited to be welcoming ASOS to our Secret Sales seller community and supporting their long-term strategy for managing off-price inventory.”

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