Asos increases minimum spend for Premier members

Online clothing retailer Asos has upped the minimum spend required for Premier members to receive free next-day delivery.

Shoppers have reacted badly to the news as new CEO José Antonio Ramos Calamonte looks to get the company back to positive growth.

Subscribers were informed that from 28 February the minimum spend required to receive free next-day delivery will increase from £10 to £15.

The price increase comes on top of the recent hiking of its Premier service fee from £9.95 to £11.95.

Shoppers will still however be eligible for free delivery regardless of whether the order is £15 or below.

Subscribe to Charged Retail for free

Click here to get the latest retail tech news free in your inbox each day

The move comes off the back of a number of efforts from Calamonte to turn the tide of the fashion business, including job cuts and cutting office space.

Asos recorded a £31.9 million loss in the full year to 31 August and revealed earlier this month that sales in the UK had fallen in the four month to 31 December.

Much like its rivals, Asos has been battling the rising return rate over the past year, which has had a negative impact on its margins.

The rising return rate has prompted a number of retailers to introduce charged over the course of the previous 12 months to combat the trend, these include Boohoo, THG and Zara.



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.