Just 16% of UK consumers feel completely confident in managing their data privacy and security online according to a new report from smart home security company Ring.
The research reveals that 24% of UK adults had their email hacked, password leaked or information shared to a third party without their permission last year.
Some 14% had their data privacy compromised multiple times – demonstrating the need for customers to learn more about data privacy and protection.
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In addition, just 67% of Brits who own a smart home device use its privacy and security features, while just 16% feel completely competent in managing their data privacy and security.
“According to our research, more than half of British adults find data privacy and security confusing and aren’t sure what to do about it,” Ring managing director EU and international Dave Ward said.
Although Brits may not be aware of all of their devices’ features, 75% feel they could learn more, 63% say knowing their device has privacy settings gives them peace of mind, and 73% are concerned about their data protection.
Moreover, consumers are most concerned about their data privacy when they’re shopping online, ahead of browsing social media and using email.