Serial ecommerce investor snaps up Sosandar stake

Serial ecommerce investor Bill Currie has bought a 3.5% stake in Sosandar following the fashion etailer‘s recent funding round.

The move from William Currie Investment comes just a few months after it snapped up a 4% stake in In The Style.

Currie also holds shares in Asos, Boohoo and THG.


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Sosandar secured £5.4m last week when it issued new shares to raise funding in order to accelerate its omnichannel strategy following its tie-up with Sainsbury’s.

The partnership with the supermarket will see the etailer open its first physical space allowing consumers to shop from a curated collection in store.

The etailer’s co-CEOs Ali Hall and Julie Lavington said that it believed the deal for Sosander “is larger than ever”.

They added: “We see a number of opportunities for further growth both on our own site and through our third-party partners in the coming months and beyond.”

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