AR smart mirror launches for virtual footwear try on

A Magic Mirror that allows shoppers to virtually try on footwear has launched that retailers can install in shops or out-of-home locations.

Virtual try-on start-up Vyking has launched the augmented reality (AR) solution, which is activated by walking up to the smart mirror.

It means that consumers can virtually try-on pair of trainers and footwear before purchasing.

Shoppers simply choose the pair they’d like to try via an in-store display on a tablet, before the 3D model is “beamed” into the smart mirror for them to see how it looks on their own feet.

The solution could be used for marketing in other locations, such as on billboards, bus stops or window displays.

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“The pandemic put a lot of pressure on brands to innovate their online platforms,” Vyking chief executive and founder Matthew Klimpke said.

“We saw many investing in AR to create a more immersive and engaging experience for their customers, and with good reason, as we have seen virtual try-on solutions contribute to up to a 50% increase in conversions and 7% reduction in returns.

“Now, as shoppers are returning to the high street, it makes sense to bring the best of that online experience into physical stores.

“Our Magic Mirror allows retailers to enable both proximity and personalisation for their customers and their products. It also makes more efficient use of store footprints and opens up the potential for a real omnichannel experience that goes to where their customers are.”