Boohoo ties up deal with what3words to offer more concise deliveries


Boohoo has announced a partnership with innovative location technology firm what3words, to offer its shoppers more concise deliveries.

Customers shopping on boohoo, boohoo man, Nasty Gal, Burton, Dorothy Perkins, Wallis, Warehouse, Coast, Misspap, Karen Millen and Oasis can add a what3words address at checkout and to their saved addresses to ensure their order arrives exactly where it’s needed.

The news comes off the back of the tech company’s extension of its deal with DHL, which was announced last week.

what3words provides a simple means of identifying precise locations. It has divided the world into a grid of 3 metre squares, and given each square a unique combination of three words: a what3words address.

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It means that every front door, side door, shopping centre entrance, delivery point, and spot on an unmarked road has a simple and accurate address.

“Time rarely moves slower than in the hours and minutes spent waiting for an exciting new purchase to arrive, which makes it even more frustrating when the delivery driver can’t find the right door, or when your order ends up with your neighbour,” what3words co-founder Chris Sheldrick said.

“Adding a what3words address at checkout ensures drivers know exactly where to deliver, getting packages to customers as quickly and efficiently as possible!”



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