Fashion retailer New Look has partnered with parcelLab to enhance the post-purchase experiences for its online customers.
The partnership will enable New Look to provide proactive messaging and personalised communications from purchase to delivery.
According to the retailer, its decision to invest further in the post-purchase experience is part of a wider drive to continue leading in customer centric fashion.
Through the partnership, New Look hopes to enhance its relationships with each individual customer by providing greater transparency and more personalised communications.
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Leveraging parcelLab’s technology, the company will be able to undertake direct communications with customers, including information updates on the status of their orders.
It will also enable the fashion brand to make personalised and relevant recommendations to shoppers on additional items they may be interested in based on previous purchase behaviour.
“As a company, we always strive to cultivate the best possible experiences for fashion lovers, whether in store or online,” New Look director of ecommerce Nick Ormerod said.
“The partnership with parcelLab will help us to provide seamless post-purchase interactions that keep customers happy and engaged.
“Having timely and relevant communication with our customers at this important stage of the purchase journey not only reduces the pressure on our teams internally – meaning that when an issue does arise, they can provide faster responses – but it means we are well positioned to drive greater loyalty and repeat purchases.”
parcelLab chief executive and co-founder Tobias Buxhoidt added: “We’re delighted to be working with such a forward-thinking brand as New Look, helping them to continue providing the best possible experiences to their customers.”
“At this critical time for the retail industry, it’s more important than ever that brands make each interaction with customers meaningful and relevant – and the post purchase experience is a crucial part of this.
“We look forward to supporting New Look in providing customers with clear and proactive communications that are key to unlocking loyalty and enabling business growth.”
