Benefit Cosmetics grants early access to new make-up line on TikTok Shop UK

Benefit Cosmetics has granted its customers early access to its new pore care collection, available to buy pre-sale exclusively on TikTok Shop UK.

The new pore care line builds on the success of Benefit’s bestselling ‘porefessional’ primer, is suitable for all skin types and aims to provide “innovative multitasking solutions for your pore concerns in one place.”

Those eager to get their hands on the new collection can tune into Benefit’s TikTok Live on 24 February, where beauty experts will provide advice on how to use the products, with the range available to purchase directly through TikTok Shop.

This will be followed by a launch in Boots, in-store and online from the 28 February ahead of the nationwide launch on 1 March.

With a waitlist of over 9.2K subscribers, the TikTok activation will give shoppers the chance to purchase the products before they hit the shelves.

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“With views of #skintok reaching 9.5B views, the TikTok community loves to discover the latest skincare products, trade recommendations and learn about new trends,” TikTok senior director of ecommerce Patrick Nommensen said.

“That’s why there is no better place than TikTok Shop for Benefit to offer early access to its new hotly anticipated Pore Care range.

“By using TikTok’s Live function, beauty lovers can hear directly from the experts on how to use Benefit’s new Pore Care range before buying it using our seamless checkout experience on TikTok Shop.

“We’re delighted to be making it even easier for beauty lovers to discover, explore and buy the latest products, all without having to leave the TikTok platform.”

Benefit Cosmetics marketing director UK & IRE Lou Bennett added: “The launch of Pore Care at Benefit Cosmetics is hugely exciting. As the UK’s No 1 Prestige Primer brand, customers have been trusting us with their pores for over a decade.”

“Pore Care is our response to exactly what our customers need, and deserve, and our innovation team have been working on this innovative, highly effective, problem-solving solution line for many years.

“Trust that in true Benefit style, these incredible highly efficacious instant beauty solutions will be rooted in a problem solving, fun, feel good experience, and doesn’t everyone need and deserve that.”

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