Mark Zuckerberg announces new team at Meta to focus on generative AI

Meta is creating a new product team to focus on generative AI similar to that of OpenAI’s ChatGPT and Google Bard.

Generative AI tools allow computers to write copy and create other media that resembles a human.

It comes after a wave of tech firms including Microsoft and JD.com moved to edge into the space after OpenAI released ChatGPT to much acclaim.

Meta founder Mark Zuckerberg said the unit will combine several teams across the company, he wrote in a Facebook post.


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The new group will be organized under current Chief Product Officer Chris Cox.

Zuckerberg said the new team would build “creative and expressive” tools to be used inside Meta’s products.

“We’re exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences,” he said.

“We have a lot of foundational work to do before getting to the really futuristic experiences, but I’m excited about all of the new things we’ll build along the way.”

Last week, the social media giant announced its own new large language model, LLaMA, stating that its models are different to its rivals because they openly available to researchers and that they are smaller and less expensive to use than larger models.

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