eBay to open Swap ‘Em Out sneaker pop-up in London this month

eBay UK is set to open a new pop-up store for sneakerheads called ‘Swap ‘Em Out’ in London later this month.

The store, opening 25 March, will allow shoppers to exchange their pre-loved and unworn sneakers for shoes up to triple their value.

A number of attendees will have their trainers swapped for rare and hyped sneakers of high value including Nike x Off White Jordan 1 “Euro”, Nike Jordan 4 Kaws, Salomon XT-6 Adv Dover Street Market Silver.

The pop-up is a ticketed event and the ecommerce marketplace is asking for people to apply for a chance to attend.

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As well as swapping their sneakers, attendees will be able to take advantage of other interactive elements including a sneaker cleaning service provided by Sneakers ER, as well as an authentication hub.

In the hub, sneakers over £100 can be checked by expert authenticators, offering the eBay Authenticity Guarantee programme in real life.

Visitors can also gain access to an exclusive Swap ‘Em Out afterparty featuring live DJ sets, prizes and entertainment.

“Swapping has always been intrinsic to us sneakerheads. In these tough times, where the cost-of-living is making it harder to buy your next pair, we wanted to offer a solution which feels right to the community,” eBay UK sneaker category manager Wahaaj Shabbir said.

“We’re all about getting sneakers back on feet and hope that by encouraging people to swap and sell, we’ll keep sneakers flowing to people who truly love them.

“By opening up The Swap ‘Em Out Store, people will be able to bring in those sneakers that don’t get enough love any more, and we’ll swap them for a pair they’ll wear.”

This month’s pop up follows eBay’s successful collaboration with London chicken shop Morley’s which saw the online marketplace takeover its Brick Lane store.

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