Watch: Sports Direct tech-powered new Manchester flagship

Sports Direct has opened its most advanced store to date putting in-store technology centre stage for its new flagship in Manchester’s Arndale Centre.

The 50,000 sq ft space, has seen the retailer’s largest investment into in-store technology, spans across five floors including interactive experiences, curated activation spaces and specialist sporting zones.

Shoppers walking into the store are met with screens encouraging them to scan a QR code to pull up a map of the store.

Scattered around the flagship are digital touch points which use near-field communication (NFC) to pull up video guides for shoppers to learn more about the in-store ranges without the help of staff.

When travelling up the escalator, shoppers get a glimpse of Manchester’s largest digital screen, which is equivalent to approximately 103 TV screens.

The in-store signage has also been digitalised and letting shoppers know what floor they are on, where the store services are located and the different brands available in the shop.

Sports Direct Manchester

Sports Direct Manchester

Partnering with SafeSize, the retailer has upgraded its running gait analysis technology to a 3D foot scanner which can measure your feet as well as track your standing position to recommend footwear.

Tablet screens are also set off to the side of the footwear displays to browse the retailer’s large collection.

Sports Direct Manchester

Sports Direct Manchester

Elsewhere in the store, the retailer has added digital screens behind the shoe displays to play brand video campaigns. It also has colour changing lights behind other wall displays.

Interactive activations are also dotted throughout the store including a Jordan basketball performance challenge and a hanging bar challenge, which you can email your results to yourself after, on the ground floor.

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