Boohoo appoints ex-New Look boss as deputy chairman

Online fashion retailer Boohoo has appointed Alistair McGeorge, 63, as an independent non-executive director.

McGeorge has stepped into the new role on March 31, succeeding Brian Small. He will also act as interim chair of the Audit Committee until the search for an additional non-executive director to fulfil the role is complete.

McGeorge also currently serves as a member of the Remuneration, Nomination, Risk and ESG committees. Boohoo disclosed that he holds no shares in the company.

In 2021, Sainsbury’s CEO Mike Coupe replaced Alistair McGeorge as non-executive chairman of New Look.


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“Alistair has extensive board-level experience with some great retail brands. We look forward to working with him and are confident that he will help us deliver our ambition to be the global fashion leader,” Mahmud Kamani, group executive chairman, said.

Brian departs with my significant thanks for his positive contribution over the last four years on the Board, initially as audit chair and then as deputy chair from December 2019. Neil has been with the Group for 12 years and is held in the highest regard for his substantial contribution.

He has been instrumental in building the Group from a one-brand-business and into a multi-brand platform. I, on behalf of the wider Board, management team and group, wish Neil and Brian the very best for the future.”

The group has also announced the departure of Neil Catto as executive director after nearly 12 years at the company.

Earlier in January, Boohoo was set to slash approximately 100 jobs at its London office after posting a 94% slump in full year profits early last year.

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