Gucci launches KodaPendant NFT in collaboration with Yuga Labs

Luxury brand Gucci has announced the launch of a limited edition KodaPendant NFT and physical necklace in collaboration with Yuga Labs, the $4 billion company behind the dominant NFT collection Bored Ape Yacht Club.

The KodaPendant, an Otherside Relic by Gucci, is a digital and physical piece that represents Gucci’s entry into an open-world game Otherside.

The piece is an accessory for the avatar NFTs “Koda” and “Vessel” in Yuga’s anticipated ape-themed metaverse game scheduled for release in the summer of 2023.

The NFT will unlock multiple benefits in the Otherside metaverse, such as cosmetic options for 3D avatars, including trail vfx and branded chat handle.

It’s offered in exchange for 450 Apecoin, Yuga’s native cryptocurrency, costing approximately £1564.45.

Metamask, Coinbase Wallet and Wallet Connect will be supported, as well as for token delegation.

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The sale will begin in two days from April 6th at 11pm UK time and is limited to 3,333 KodaPendants, selling on a first-come, first-served basis within 24 hours.

KodaPendants are only available to holders of Koda or Vessel NFTs while physical items can only be shipped to eligible countries.

“Purchases not permitted in, from, or in connection with Cuba, Iran, Democratic People’s Republic of Korea, Syria, and Ukraine.”

Last week, Gucci announced a multi-year partnership with Yuga Labs “designed to extend the engagement between their respective communities, by exploring the intersection between fashion and entertainment in the metaverse.”

Gucci has lately been on a digital transformation journey, opening a new experimental online “multimedia” space,  accepting cryptocurrency payments in a number of US stores, as well as launching its virtual shopping service Gucci Live.

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