M&S boosts online fashion offer with new plus-size brand partnership

Marks & Spencer has broadened its online size-inclusive fashion offer through a partnership with Live Unlimited London, which has launched on its third party brands platform via M&S.com.

Designed and fitted in-house at its London studio, Live Unlimited London’s prints are a core element of its designs, with the pieces set to add to bolster M&S’s size-inclusive offer, after the retailer reported robust online sales over Christmas.

Last month, Marks & Spencer confirmed that it is to include more third-party brands, increasing the number it sells from 60 to 100, as it takes on rivals such as Next and John Lewis, and at the start of year announced major investment in its omnichannel offer.

We’re repositioning for growth as a leading omnichannel retailer and Brands at M&S is a key part of our strategy,” M&S managing director of clothing and home Richard Price said.


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Established by friends and business partners, Rachel Heather and Tracy Egan, who both have extensive experience in manufacturing, the womenswear range brands itself as “for confident and curvy women everywhere”.

Live Unlimited London is already available online via its own website, plus through John Lewis, Next and Zalando, while it also retails through a number of John Lewis stores.

Live Unlimited London co-founder and creative director Tracy Egan added: “The online presence that M&S has will enable new customers to discover Live Unlimited London. We look forward to working with Marks & Spencer in the future and further expanding our range on the platform”.

Live Unlimited London’s announced in January that net sales for full year 2022 had increased by 69% over the previous year, to £9.8 million, and reported it had achieved a profit for the first time.

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