Nike teases Our Force 1 digital collection drop

Nike has revealed new details about the launch of its Our Force 1 trainer collection, which it said will feature “digital renditions of Air Force 1 Lows from the past, present and future”.

This launch will be the first drop of its .SWOOSH project that was unveiled by the sportswear giant in November last year. It was launched in January on Polygon as a place where Nike fans can buy, trade and co-create virtual products.

Ahead of the project, Nike acquired NFT studio RTFKT in December 2021 and said that the .SWOOSH platform will give users the tools to develop virtual creations that can be sported in video games and experiences, plus the opportunity to earn royalties from co-created virtual products.

The inaugural digital collection of the .SWOOSH platform will showcase the AF1, designed by Bruce Kilgore, which was initially launched in 1982 and will be driven by a new digital leadership team.

Nike, which reported soaring digital sales last month, said that the Our Force 1 collection project has been in development since late 2022. To determine the best colour options from the past four decades, the firm organised a ‘bracket-style’ tournament.

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In early 2023, the company also launched the Your Force 1 contest, where winners would receive a $5,000 cash prize and a digital version of their custom AF1 design, along with royalties from future sales of their creations.

The company said that select .SWOOSH members will receive OF1 posters providing them with first option to purchase, before all members are given the opportunity to acquire their own OF1 box, which they can “choose to keep sealed or open to reveal its contents”.

Once unveiled, members can explore a gallery showcasing every unique OF1 virtual creation, plus collect and trade pairs, said Nike.

Ownership of an OF1 will also offer various benefits, including exclusive access to products, experiences, and more.

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