Amazon Fresh slashes prices of over 200 products to help customers save cash

Amazon Fresh has dropped the prices of over 200 products across all 20 stores to support customers amid the cost-of-living crisis. 

The promotion dubbed Price Cut helps shoppers save up to 40% on everyday essentials from household brands, including favourites Heinz Tomato Ketchup for £2.25 (from £3.40), Doritos Chilli Heatwave Tortilla Chips Sharing Bag for £1.25 (from £2.15) and Flash Bleach Clean Spray for £1.75 (from £2.80).

In addition to that, Amazon offers a coffee and pastry deal for £2.65, with a choice of 10 pastries and coffee machines offering normal milk and Oatly.

An additional £10 Italian dine in for two meal deal offers a range of Amazon famous meals, such as Nduja Sausage Pasta, Porcini Mushroom & Truffle Tagliatelle and Spaghetti Bolognese alongside a side and dessert.

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To deal with the financial turmoil, retailers have been actively implementing cost-cutting measures across their processes.

AO has raised its revenue estimates to £1.13bn for the full year to 31 March 2023, with the resulting online UK MDA (major domestic appliances) market share being 32.1%. It has focused on profitability, which has seen it close its loss-making German business and end its in-store trial with Tesco.

Amazon CEO Andy Jassy has also announced in a letter to shareholders that cost-cutting measures taken by the tech giant in the last months will pay off.

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