Amazon Fresh has dropped the prices of over 200 products across all 20 stores to support customers amid the cost-of-living crisis.
The promotion dubbed Price Cut helps shoppers save up to 40% on everyday essentials from household brands, including favourites Heinz Tomato Ketchup for £2.25 (from £3.40), Doritos Chilli Heatwave Tortilla Chips Sharing Bag for £1.25 (from £2.15) and Flash Bleach Clean Spray for £1.75 (from £2.80).
In addition to that, Amazon offers a coffee and pastry deal for £2.65, with a choice of 10 pastries and coffee machines offering normal milk and Oatly.
An additional £10 Italian dine in for two meal deal offers a range of Amazon famous meals, such as Nduja Sausage Pasta, Porcini Mushroom & Truffle Tagliatelle and Spaghetti Bolognese alongside a side and dessert.
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To deal with the financial turmoil, retailers have been actively implementing cost-cutting measures across their processes.
AO has raised its revenue estimates to £1.13bn for the full year to 31 March 2023, with the resulting online UK MDA (major domestic appliances) market share being 32.1%. It has focused on profitability, which has seen it close its loss-making German business and end its in-store trial with Tesco.
Amazon CEO Andy Jassy has also announced in a letter to shareholders that cost-cutting measures taken by the tech giant in the last months will pay off.