Asda is expanding its Deliveroo partnership with the first Deliveroo HOP site in north London meant to “to bolster [its] last-mile delivery options for customers”.
The retailers’ core grocery partnership will expand to a further 100 locations across the UK, bringing speedy delivery to over 350 stores.
Deliveroo Hop will be offered at an Asda Express convenience store in London’s Tottenham Hale, with over 1,300 Asda products available through the service.
Deliveroo chief business officer for the UK and Ireland Carlo Mocci said the offering was its “newest innovation that gives customers a speedier service and improved product availability”.
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Simon Gregg, senior vice president of ecommerce at Asda, said: “We always want to create more opportunities for our customers to conveniently shop their favourite Asda products, so we’re delighted to be offering Deliveroo HOP at our new Tottenham Hale store.
“The trial will provide us with valuable insight into how we can look to leverage our new convenience stores to bolster our last-mile delivery options for customers.
“This expansion will provide more flexibility to even more customers who will now have greater choice when deciding exactly how and when they shop with us, with a wide range of Asda products that can be delivered direct to their door on the same day.”
Deliveroo orders plummeted across the first quarter as buyers cut back on spending amid inflation and the ongoing cost-of-living crisis.