Reimagining Seasonal Campaigns Through Gaming
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When you think of Christmas shopping, what springs to mind? The first screening of the John Lewis ad? Maybe the frantic search for Black Friday bargains? Or is it the…
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First Mile: Why fulfilling a brand promise begins in the warehouse
Retailers of all shapes and sizes have long been obsessed with the last mile processes of their supply chains and it’s not surprising that self-styled ‘innovative technologies’ like Alphabet’s drone…
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Now is the time for retailers to tackle their addressing issues
E-commerce has sky-rocketed during the Covid-19 pandemic, with more people than ever now relying heavily on home deliveries. From March to June, Hermes was handling volumes that would typically be…
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10 Years of Instagram: from photography to shopping, how one of the world’s biggest social media apps has become an online mall
Ten years ago this month Instagram first hit our mobile screens. Back in the day when David Cameron was Prime Minister, iPhone 3GS were gracing our bags and back pockets,…
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London Fashion Week: How IBM is supporting the British Fashion Council and the ‘Next-Generation’ of Retail
We are currently living in an altered world. COVID-19 has shown the fragility of businesses across all industries, but particularly in the fashion and retail sector.
Whilst many companies had…
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Retail Live Streaming: How brands can avoid legal trouble
Live streaming is now a very popular form of retailing, assisted no doubt by the stay-at-home restrictions caused by the ongoing pandemic.
Brands are increasingly marketing themselves, and their products,…
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Dark stores and micro fulfilment centres: How retailers can survive this year’s ‘Golden Quarter’
As Coronavirus continues to influence many aspects of our daily lives, there’s one thing we can say for certain. Every industry has had to adapt to the unprecedented situation presented…
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Covid-19 accelerated the digitisation trend; but what’s next?
The past five months have probably been amongst the most complex of our lives to date and the peak of this global change is still far from being reached. The…
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Why retailers need to think about the sound of shopping as part of the connected consumer journey
Most of us have become so accustomed to shopping online that we’d be forgiven for not fully remembering the in-store experience – especially the sounds that we are exposed to…
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No mask, no entry: How to run a high street shop safely post lockdown
The Government has allowed for reopening of stores since June 15th but until a vaccine is officially released, there is no post-COVID life, only one with it.
With things constantly…
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When you think of Christmas shopping, what springs to mind? The first screening of the John Lewis ad? Maybe the frantic search for Black Friday bargains? Or is it the…