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ITV is set to launch ‘Shoppable TV’ during its wildly popular series Love Island allowing users with a smart TV to purchase featured products.

ITV to launch AI-powered ‘Shoppable TV’ during Love Island

Advertising Artificial Intelligence Marketing

July 7, 2021

ITV is set to launch ‘Shoppable TV’ during its wildly popular series Love Island allowing users with a smart TV to purchase featured products. Boots UK has become the first…

Google is now facing a fresh EU investigation into its advertising platform, two years after regulators closed down nearly 10 years of investigations into its practises.

Google under fresh Antitrust probe into its Ad Tech Services

Advertising Companies News

Google Google Ads

June 22, 2021

George Iddenden

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Google is now facing a fresh EU investigation into its advertising platform, two years after regulators closed down nearly 10 years of investigations into its practises. The European Commission said…

Amazon has blocked Googles’ new controversial cookieless tracking technology in a potentially major blow to the search giant.

Amazon blocks Google’s cookieless tracking tech in “huge restriction” for search giant

Advertising Marketing

Amazon Cookies FLoC Google tracking

June 16, 2021

Ben Stevens

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Amazon has blocked Googles’ new controversial cookieless tracking technology in a potentially major blow to the search giant. Google recently launched FLoC (Federated Learning of Cohorts), an alternative to third-party…

Ikea branded “pathetic” after becoming latest brand to boycott right-wing news channel GB News

Advertising Marketing

boycott GB News Grolsch Ikea Kopparberg Nivea Open University Pinterest

June 16, 2021

Ben Stevens

Ikea has become the latest major brand to join an advertising boycott of the UK’s new right-leaning news channel GB News. GB News launched on UK television screens earlier this…

Amazon could be facing the largest GDPR fine on record as regulators conclude the retail has used customer data without their consent.

Amazon could face record €350m fine over GDPR breaches

Advertising Ecommerce Security

Amazon fine GDPR

June 11, 2021

Ben Stevens

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Amazon could be facing the largest GDPR fine on record as regulators conclude the retail has used customer data without their consent. Amazon is facing a fine of more than…

Amazon has officially confirmed that Prime Day will take place on June 21 and 22 this year after being forced to delay the event three times last year.

Amazon Prime Day 2021 confirmed for June 21 and 22

Advertising Marketing Marketplaces

2021 Amazon Prime Day

June 3, 2021

Ben Stevens

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Amazon has officially confirmed that Prime Day will take place on June 21 and 22 this year after being forced to delay the event three times last year. Amazon Prime…

Google has partnered with Shopify, Square, GoDaddy and WooCommerce to launch a raft of new shopping tools in a major push to boost its ecommerce operations.

Google ramps up ecommerce offering with Shopify, Square and WooCommerce partnerships

Advertising Ecommerce

GoDaddy Google Shopify Square WooCommerce

May 28, 2021

Ben Stevens

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Google has partnered with Shopify, Square, GoDaddy and WooCommerce to launch a raft of new shopping tools in a major push to boost its ecommerce operations. Last week Google announced…

Laybuy has been condemned by the advertising standards authority (ASA) for falsely stating that its credit checks would not “impact your credit score”.

Laybuy has advert banned for claiming its credit checks do not “impact your credit score”

Advertising Payment

Advertising Standards Authority ASA buy now pay later Laybuy

May 26, 2021

Ben Stevens

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Laybuy has been condemned by the advertising standards authority (ASA) for falsely stating that its credit checks would not “impact your credit score”. The ‘buy now, pay later’ (BNPL) giant…

Zara owner Inditex becomes latest to launch its own video game

Advertising Augmented & Virtual Reality Marketing Social Media

Adidas Gucci Inditex Primark Pull&Bear Puma Zara

May 18, 2021

Ben Stevens

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Zara’s owner Inditex has become the latest fashion brand to launch a video game in an effort to attract younger shoppers. Inditex has launched a new augmented reality (AR) video…

Klarna has launched a new interactive ‘Mythbuster’ campaign in an effort to dispel “ridiculous” myths about its service amid looming clampdowns and an influencer backlash.

Klarna launches interactive ‘Mythbuster’ campaign in effort to directly address negative PR

Advertising Marketing Payment

buy now pay later Delayed Payment Ignasi Monreal Klarna

May 17, 2021

Ben Stevens

No Comments

Klarna has launched a new interactive ‘Mythbuster’ campaign in an effort to dispel “ridiculous” myths about its service amid looming clampdowns and an influencer backlash. The Swedish payments giant has…

Advertising

ITV to launch AI-powered ‘Shoppable TV’ during Love Island

Google under fresh Antitrust probe into its Ad Tech Services

Amazon blocks Google’s cookieless tracking tech in “huge restriction” for search giant

Ikea branded “pathetic” after becoming latest brand to boycott right-wing news channel GB News

Amazon Prime Day 2021 confirmed for June 21 and 22

Google ramps up ecommerce offering with Shopify, Square and WooCommerce partnerships

Laybuy has advert banned for claiming its credit checks do not “impact your credit score”

Klarna launches interactive ‘Mythbuster’ campaign in effort to directly address negative PR

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