Advertising Archives - Latest Retail Technology News From Across The Globe

Alibaba is being praised by Chinese gay communities after releasing an advert featuring same sex couples in spite of government dissuasion and censorship.

Alibaba praised by Chinese LGBT communities for depiction of same-sex couples despite government dissuasion

January 9, 2020

Advertising, Marketing, marketplace, News

Alibaba, China, gay, Lovematters, same-sex, Weibo

Alibaba is being praised by Chinese LGBT communities after releasing an advert featuring same sex couples in spite of government dissuasion and censorship. In the advert a young man returns…

Amazon has been found to be selling a range of politically sponsored products on its website despite prohibiting any sponsored content promoting 2020 campaigns or political parties.

Amazon selling politically sponsored products despite pledging ban

January 8, 2020

Ben Stevens

Advertising, marketplace

Advertising, Amazon, Bernie Sanders, Donald Trump, Politically Sponsored Ads

No Comments

Amazon has been found to be selling a range of politically sponsored products on its website despite prohibiting any sponsored content promoting 2020 campaigns or political parties. Currently Amazon says…

Bespoke computer retailer PC Specialist has had its advert banned by the Advertising Standards Authority (ASA) for perpetuating gender stereotypes.

PC Specialist advert banned by ASA for pushing gender stereotypes

January 8, 2020

Ben Stevens

Advertising, Marketing, News

Advertising Standards Authority, ASA, PC Specialist

Bespoke computer retailer PC Specialist has had its advert banned by the Advertising Standards Authority (ASA) for perpetuating gender stereotypes. PC Specialist, which had a turnover of £55 million last…

UK govt to create big tech firm regulator

December 19, 2019

Ava Szajna-Hopgood

Advertising, Companies

Amazon, big tech, CMA, Competition Markets Authority, Furman Review, Google, Jason Furman, regulator

No Comments

The UK government will create a technology watchdog next year in order to police large tech firms such as Google and Facebook after Brexit. Sources involved with the process speaking…

TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers.

TikTok, Instagram and YouTube are “the future of ecommerce”

December 9, 2019

Ben Stevens

Advertising, Apps / Mobile, Ecommerce, News, Social Media

Andreessem Horowitz, Instagram, TikTok, Youtube

TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers. According to US venture capital giant Andreessem Horowitz “it…

Black Friday emails are responsible for massive carbon emissions equivalent to 4000 return flights from London to New York.

Black Friday emails produce same carbon emissions as 4000 return flights from London to New York

November 28, 2019

Ben Stevens

Advertising, Industry, Marketing, News, Sustainable Tech

Black Friday, carbon emissions, Email, Mike Berners-Lee, Ovo

No Comments

Black Friday emails are responsible for massive carbon emissions equivalent to 4000 return flights from London to New York. Ovo, the UK based green energy company, has released a striking…

Amazon is scrapping its experimental free sample campaign which saw it deliver free items to consumers it thinks they would like to buy.

Amazon scraps popular free sample scheme

November 27, 2019

Ben Stevens

Advertising, Marketing, marketplace, News

Amazon, Free Samples, Privacy

No Comments

Amazon is scrapping its experimental free sample campaign which saw it deliver free items to consumers it thinks they would like to buy. In January, Amazon announced a free sampling…

Google’s shopping comparison platform is being investigated by the US Justice Department over concerns its practices could squash rival companies.

“Dodgy retailers” in breach of UK consumer law allowed to top of Google Shopping search results

November 25, 2019

Ben Stevens

Advertising, Ecommerce, Industry, News

eGlobalCentral UK, Google Shopping, iPhone 11, Samsung Galaxy Note 10, TobyDeals, Which?

No Comments

Google is allowing “dodgy retailers” to buy their way to the top spots on Google Shopping search results, despite breaching UK consumer laws. Numerous online retailers listed prominently in Google…

Ebay is set to sell its online ticketing business StubHub to rival Viagogo amid continued pressure from activist investors to reforms its operations.

Ebay to launch “Black Friday Escape Room” pop-up for stressed shoppers

November 20, 2019

Ben Stevens

Advertising, Marketing, News

#HolidayChill, Black Friday, Ebay, Escape Room

No Comments

Ebay is launching a ‘Black Friday Escape Room’ pop-up inviting shoppers to “skip the lines and escape Black Friday madness”, while announcing this year’s deals. As part of its ongoing…

New report finds brands spending 44% more on sponsored Instagram posts since 2018

November 15, 2019

Ava Szajna-Hopgood

Advertising, Apps / Mobile, Ecommerce

Influencer, Influencers, Instagram, Marketing, research, social media influencer, sponsor, sponsored post

Social media influencers have seen a huge rise in the prices they can charge for sponsored brand posts on Instagram. New research from marketing firm Izea found the average price…

Advertising

Alibaba praised by Chinese LGBT communities for depiction of same-sex couples despite government dissuasion

Amazon selling politically sponsored products despite pledging ban

PC Specialist advert banned by ASA for pushing gender stereotypes

UK govt to create big tech firm regulator

Black Friday emails produce same carbon emissions as 4000 return flights from London to New York

Amazon scraps popular free sample scheme

“Dodgy retailers” in breach of UK consumer law allowed to top of Google Shopping search results

Ebay to launch “Black Friday Escape Room” pop-up for stressed shoppers

Is this the solution to the serial returns crisis?

The Company