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TikTok users will soon be able to purchase items as they scroll through the app as the social media giant makes its biggest push yet into ecommerce.

TikTok users will now be able to shop from nearly 1 million Shopify retailers in-app

October 28, 2020

TikTok users will soon be able to purchase items as they scroll through the app as the social media giant makes its biggest push yet into ecommerce. The Chinese short-form…

Google is making it free for UK retailers to list their products on the ‘Shopping’ tab amid a range of new initiatives designed to help retailers accelerate recovery.

Google allows retailers to list items in ‘Shopping’ tab for free in an effort to help accelerate recovery

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Google Google Ads Shopping

September 30, 2020

Ben Stevens

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Google is making it free for UK retailers to list their products on the ‘Shopping’ tab amid a range of new initiatives designed to help retailers accelerate recovery. Retailers across…

Google is set to raise its advertising costs for UK retailers by two per cent in a move that could see shoppers “ultimately pay the price”.

Google set to follow Amazon and raise advertising fees by 2% in wake of Digital Services Tax

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Amazon Digital Service Tax Google levy Tax

September 3, 2020

Ben Stevens

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Google is set to raise its advertising costs for UK retailers by two per cent in a move that could see shoppers “ultimately pay the price”. The online search giant…

Fortnum & Mason is launching a new podcast where leading figures in the industry will discuss “the latest food trends, science and ideas that will shape the future of food”.

Fortnum & Mason launch “Hungry Minds” podcast in digital push

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Fortnum & Mason Hungry Minds Podcast Tom Parker Bowles

August 17, 2020

Ben Stevens

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Fortnum & Mason is launching a new podcast where leading figures in the industry will discuss “the latest food trends, science and ideas that will shape the future of food”.…

Pornhub is offering small retailers free advertising on its platform so they can “gain the exposure they deserve during the pandemic”.

Pornhub is giving free ad space to small retailers struggling during the pandemic

August 11, 2020

Pornhub is offering small retailers free advertising on its platform so they can “gain the exposure they deserve during the pandemic”. Its ‘Big Package for Small Businesses’ is offering 100…

TikTok to be banned in US allowing rivals to plunder retail ad spend

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Balenciaga Balmain Dior Facebook Gucci Instagram Microsoft TikTok

August 7, 2020

Ben Stevens

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TikTok is set to be banned in the US creating a massive opportunity for rivals to plunder its runaway retail advertising revenues. TikTok has fast become the go-to platform for…

The North Face, Puma and Pernod Ricard are returning to Facebook as the #StopHateForProfit boycott loses steam and fails to make a dent in revenues.

The North Face and Puma resume Facebook advertising as boycott fails to dent ad revenues

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Facebook Puma StopHateforProfit The North Face Unilever

August 4, 2020

Ben Stevens

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The North Face, Puma and Pernod Ricard are returning to Facebook as the #StopHateForProfit boycott loses steam and fails to make a dent in revenues. The North Face, which was…

Wish.com is preparing to launch an initial public offering (IPO) after filing a confidential registration statement with the Securities and Exchange Commission (SEC).

Wish.com slammed by ASA after “sexually graphic” ads appear on BBC Good Food app

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Advertising Standards Authority ASA BBC Good Food ContextLogic Wish.com

July 30, 2020

Ben Stevens

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Wish.com has been slammed by the Advertising Standards Authority (ASA) after its adverts featuring sex toys and partially naked women were posted on the BBC’s Good Food Guide app. Wish,…

Ikea, Walmart and Peloton have become the latest major brands to pull their Facebook advertising spend but have all chosen to not announce it publicly.

Ikea, Walmart and McDonald’s have all quietly pulled their Facebook advertising spend

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Allstate Dell Facebook Geico Ikea Kellogg’s Kohls McDonald's Peloton StopHateforProfit Walmart

July 24, 2020

Ben Stevens

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Ikea, Walmart and Peloton have become the latest major brands to pull their Facebook advertising spend but have all chosen to not announce it publicly. According to a new report…

Ralph Lauren quietly pulls Facebook advertising as #StopHateForProfit boycott fails to turn Zuckerberg

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#stophateofrprofit boycott Carolina Herrera Facebook Instagram Mark Zuckerberg Ralph Lauren

July 8, 2020

Ben Stevens

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Ralph Lauren and Carolina Herrera have quietly stopped advertising on Facebook as the widespread boycott continues to gather pace. Luxury giant Ralph Lauren pulled advertising on Facebook and Instagram last…

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Reimagining Seasonal Campaigns Through Gaming

26/10/2020 8:00 AM

When you think of Christmas shopping, what springs to mind? The first screening of the John Lewis ad? Maybe the frantic search for Black Friday bargains? Or is it the…

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