Advertising Archives - Latest Retail Technology News From Across The Globe

Etsy has introduced a range of new measures to help its sellers who have been impacted by the outbreak of coronavirus.

Etsy pledges $5m to help “businesses continue to thrive” amid outbreak

March 23, 2020

Bing, Etsy, Facebook, Google, Instagram, Josh Silverman, Pinterest

Etsy has introduced a range of new measures to help its sellers who have been impacted by the outbreak of coronavirus. In a letter to Etsy sellers, the online marketplaces…

Missguided has had another advert banned by the advertising watchdog for being overly sexualised and objectifying women, marking the second ban for the retailer in less than six months.

Missguided has second advert in 6 months banned for “presenting women as sexual objects”

March 4, 2020

Ben Stevens

Advertising, Marketing, News

Advertising Standards Authority, ASA, Boohoo, Missguided, PrettyLittleThing, Watchdog

No Comments

Missguided has had another advert banned by the advertising watchdog for being overly sexualised and objectifying women, marking the second ban for the retailer in less than six months. The…

PrettyLittleThing is launching its first ever influencer awards ceremony celebrating the “best influencers in the business”.

PrettyLittleThing to host its first ever influencer awards ceremony

March 2, 2020

Ben Stevens

Advertising, Industry, Marketing, News

Awards Ceremony, Influencer, Instagram, PLT, PrettyLittleThing, TikTok, Youtube

PrettyLittleThing is launching its first ever influencer awards ceremony celebrating the “best influencers in the business”. The online fashion giant’s awards ceremony will take place on March 18 in London…

Luxury brands and further increasing turning to digital channels like social media to power their marketing campaigns

Luxury brands are piling marketing budgets into social media to reach Gen Z

February 27, 2020

Ben Stevens

Advertising, Marketing, News, Social Media

Gartner, Gen Z, Index, Influencers, Instagram, Luxury, social media

No Comments

Luxury brands and increasingly turning to digital channels like social media to power their marketing campaigns and reach younger consumers. According to a new study from Gartner examining brands benchmarked…

Etsy to force sellers to advertise off-site taking 15% cut

February 27, 2020

Ben Stevens

Advertising, Ecommerce, marketplace, News

Etsy, Facebook, Google, Instagram

No Comments

Etsy has told its sellers that it will begin advertising their goods automatically offsite and taking a cut of up to 15 per cent on every sale. Amid the online…

H&M announced on Sunday that it would be re-purposing its vast supply chain operations to begin producing protective personal equipment (PPE) for front-line medical staff.

Amazon to remove any listings including false medical claims about coronavirus

February 21, 2020

Ben Stevens

Advertising, Ecommerce, Marketing, marketplace, News

Amazon, Coronavirus, COVID 19, Facebook, Google, Twitter, WHO, World Health Organisation

No Comments

Amazon is removing any listings which include false claims about their ability to protect users from the deadly coronavirus. Third-party sellers received an email from Amazon earlier this week informing…

Ikea is allowing its customers in Dubai to pay for items with nothing more than their time in a groundbreaking initiative designed to incentivise travel to its out-of-town stores.

Ikea is letting shoppers pay for items “with your time” in groundbreaking new initiative

February 19, 2020

Ben Stevens

Advertising, Marketing, News

Buy with your time, Dubai, Ikea, Time Currency

No Comments

Ikea is allowing its customers in Dubai to pay for items with nothing more than their time in a groundbreaking initiative designed to incentivise travel to its out-of-town stores. “Buy…

Instagram has officially overtaken Facebook in audience size for the first time despite falling well behind in terms of advert spend.

Instagram overtakes Facebook’s audience for first time despite lagging in ad spend

February 17, 2020

Ben Stevens

Advertising, Apps / Mobile, Marketing, marketplace, News

Facebook, Instagram, marketplace, Socialbaker

No Comments

Instagram has officially overtaken Facebook in audience size for the first time despite falling well behind in terms of advert spend. Facebook has now been surpassed by Instagram, which it…

PrettyLittleThing.com has been ordered to take down a YouTube advert by the ASA after it ruled that it “invited viewers to view the women as sexual objects”.

PrettyLittleThing advert banned by ASA for inviting “viewers to view the women as sexual objects”

February 5, 2020

Ben Stevens

Advertising, Ecommerce, Marketing, News

Advertising Standards Authority, ASA, Boohoo, PrettyLittleThing

No Comments

PrettyLittleThing.com has been ordered to take down a YouTube advert by the ASA after it ruled that it “invited viewers to view the women as sexual objects”. The advert in…

Aldi has been accused of ‘poverty porn’ and has been hit by a major social media backlash after it challenged influencer to feed their family of four on £25 a week.

Aldi accused of “poverty porn” after #AldiPoorestDayChallenge sparks outrage

January 31, 2020

Ben Stevens

Advertising, Marketing, News, Social Media

#AldiPoorestDayChallenge, Aldi, Influencers, Poverty Porn, social media

Aldi has been accused of ‘poverty porn’ and has been hit by a major social media backlash after it challenged influencer to feed their family of four on £25 a…

Advertising

Etsy pledges $5m to help “businesses continue to thrive” amid outbreak

Missguided has second advert in 6 months banned for “presenting women as sexual objects”

PrettyLittleThing to host its first ever influencer awards ceremony

Etsy to force sellers to advertise off-site taking 15% cut

Amazon to remove any listings including false medical claims about coronavirus

Ikea is letting shoppers pay for items “with your time” in groundbreaking new initiative

Instagram overtakes Facebook’s audience for first time despite lagging in ad spend

PrettyLittleThing advert banned by ASA for inviting “viewers to view the women as sexual objects”

How is the lockdown changing our shopping habits?

The Company