Advertising

Asda wins market share from converting offline shoppers to online

April 27, 2022

ViewersLogic, the leading consumer data behaviour company, has released a new report on the impact of Asda’s TV advertising, which reveals that it is easier to convert an offline shopper…

Freemans announce Loose Women TV sponsorship

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Campaign Digital Department Store Freemans ITV Loose Women

April 26, 2022

Isabel Cameron

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Freemans, the digital department store, has announced a major two-year, six figure, cross-platform partnership with ITV’s Loose Women launching on air from 2 May 2022. The exclusive new sponsorship represents…

Meta signs partnership for 3D ads in step toward metaverse

Advertising Augmented & Virtual Reality News Social Media

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March 25, 2022

Isabel Cameron

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Meta is bringing 3D advertising to Facebook and Instagram, through a new partnership with ecommerce technology firm Vntana. The integration with Vntana will allow brands to upload the 3D models…

How eBay plans to double its advertising revenue to $2bn by 2025

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March 11, 2022

George Iddenden

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Ecommerce giant eBay is planning on doubling its advertising revenue to $2 billion by 2025, according to Alex Kazim, the company’s head of global advertising, on its investor day. The…

CMA to investigate Meta and Google over ad tech concerns

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March 11, 2022

George Iddenden

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The UK’s Competition and Markets Authority (CMA) is investigating both Meta and Google over concerns on whether the companies restricted or prevented the uptake of header bidding services and whether…

Amazon is planning on selling ad space inside its bricks-and-mortar stores

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Ads Amazon Amazon advertising Amazon Fresh Dash Cart

February 28, 2022

George Iddenden

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Amazon has plans to sell digital advertising signage in its bricks-and-mortar stores in its second quarter, documents shared with Business Insider revealed. The plans also speak of the potential of…

Google’s privacy changes given green light by competition watchdog

Advertising Companies News

Andrea Coscelli Chrome CMA competition Competition Markets Authority Google Google Ads Privacy

February 11, 2022

Jacqui Parr

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Google’s proposed privacy changes surrounding the way it uses customer data have been approved by the Competition and Markets Authority (CMA). In a report published today – which can be…

Amazon becomes the biggest advertiser in history after spending $16.9bn last year

Advertising News

Advertising Amazon AWS Droga5 Joint Lucky Generals pandemic

February 7, 2022

George Iddenden

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Amazon has revealed it spent $16.9 billion (£12.5 billion) on advertising last year, likely making it the largest advertiser in history. The ecommerce behemoth said “advertising and other promotional costs…

Boots partners with InfoSum to enhance data privacy

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February 3, 2022

Isabel Cameron

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Boots has partnered with data collaboration platform InfoSum to target audiences across media partners in a “privacy-safe” way. InfoSum’s technology prioritises “non-movement of data”, which enables companies and advertisers to…

Delivery Hero looks to sell advertising and financial solutions in bid to finally turn profit

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Amazon Amazon credit BNPL Delivery Hero Foodpanda Instacart

January 12, 2022

George Iddenden

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Delivery Hero is seeking to finally turn a profit by offering advertising space and allowing its customers to delay payments on purchases. The German-based company has launched a buy now,…

Advertising

Asda wins market share from converting offline shoppers to online

Freemans announce Loose Women TV sponsorship

How eBay plans to double its advertising revenue to $2bn by 2025

CMA to investigate Meta and Google over ad tech concerns

Amazon is planning on selling ad space inside its bricks-and-mortar stores

Google’s privacy changes given green light by competition watchdog

Amazon becomes the biggest advertiser in history after spending $16.9bn last year

Boots partners with InfoSum to enhance data privacy

Delivery Hero looks to sell advertising and financial solutions in bid to finally turn profit

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