Advertising

October 1, 2021

Amazon is embroiled in a legal battle with US department store giant Macy’s as it attempts to stop the online giant advertising on a billboard outside its flagship New York…

Asos has become the latest fashion retailer to break into the videogame and esports industry, launching a multi-million pound partnership with Fnatic.

Asos signs 3-year multi-million partnership with esports giant Fnatic

Asos Fnatic League of Legends

September 24, 2021

Asos has become the latest fashion retailer to break into the videogame and esports industry, launching a multi-million pound partnership with Fnatic. Fnatic, the London-based esports organisation, has penned a…

Retailers will soon be hit with the “full force” of the advertising regulator if they cannot back up sustainability claims made in their advertising.

Retailers warned they will face “full force” of regulator over fake greenwashing claims

CMA Competition and Markets Authority Greenwashing

September 21, 2021

Amazon Pharmacy Asos Nike Ted Baker the Bureau of Investigative Journalism

Retailers will soon be hit with the “full force” of the advertising regulator if they cannot back up sustainability claims made in their advertising. Today the UK’s Competition and Markets…

Amazon, Asos, Nike and Ted Baker have all been found to be advertising on websites promoting COVID-19 misinformation and false claims about vaccines.

Asos, Nike, Amazon all found to be advertising on COVID misinformation sites

Advertising

September 21, 2021

Advertising Ecommerce News

Amazon, Asos, Nike and Ted Baker have all been found to be advertising on websites promoting COVID-19 misinformation and false claims about vaccines. According to new research conducted by the…

Amazon’s ‘buy now, pay later’ service has amassed 2 million users in India leading to speculation its could be rolled out to other markets.

Amazon is increasing the amount of ads in its search results

Amazon

September 20, 2021

George Iddenden

Advertising Artificial Intelligence Marketing

Amazon is increasing the number of advertisements in its search results, with companies paying top dollar to feature at the top. Previously, you might find two or three sponsored search…

ITV is set to launch ‘Shoppable TV’ during its wildly popular series Love Island allowing users with a smart TV to purchase featured products.

ITV to launch AI-powered ‘Shoppable TV’ during Love Island

Boots ITV Love Island Shoppable TV

July 7, 2021

Advertising Companies News

ITV is set to launch ‘Shoppable TV’ during its wildly popular series Love Island allowing users with a smart TV to purchase featured products. Boots UK has become the first…

Google is now facing a fresh EU investigation into its advertising platform, two years after regulators closed down nearly 10 years of investigations into its practises.

Google under fresh Antitrust probe into its Ad Tech Services

Google Google Ads

June 22, 2021

George Iddenden

Google is now facing a fresh EU investigation into its advertising platform, two years after regulators closed down nearly 10 years of investigations into its practises. The European Commission said…

Amazon has blocked Googles’ new controversial cookieless tracking technology in a potentially major blow to the search giant.

Amazon blocks Google’s cookieless tracking tech in “huge restriction” for search giant

Amazon Cookies FLoC Google tracking

June 16, 2021

Amazon has blocked Googles’ new controversial cookieless tracking technology in a potentially major blow to the search giant. Google recently launched FLoC (Federated Learning of Cohorts), an alternative to third-party…

Ikea branded “pathetic” after becoming latest brand to boycott right-wing news channel GB News

boycott GB News Grolsch Ikea Kopparberg Nivea Open University Pinterest

June 16, 2021