Advertising Archives - Latest Retail Technology News From Across The Globe

YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools.

YouTube introduces shopping ads to home feed and search results

November 5, 2019

Ads, Google, Home Feed, Puma, Search, Youtube

YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools. Google today announced that…

Ecommerce advert spending has risen a whopping 115 per over the last quarter, as brands increasingly look to online retail to sell their advertising.

Ecommerce advertising spend skyrockets 115% as brands turn to online retail to sell advertising

October 31, 2019

Ben Stevens

Advertising, News

Advertising, Amazon, Black Friday, Cyber Monday, Marin Software, Prime Day

No Comments

Ecommerce advert spending has risen a whopping 115 per over the last quarter, as brands increasingly look to online retail to purchase their advertising. Third quarter ecommerce advertising spend grew…

Amazon’s promotion offering users a month of free Prime has been banned by the Advertising Standards Authority (ASA) for being “likely to mislead."

Amazon Prime promotion banned by ASA

October 30, 2019

Ben Stevens

Advertising, Marketing, News

Advertising Standards Authority, Amazon, ASA, Prime

No Comments

Amazon’s promotion offering users a month of free Prime has been banned by the Advertising Standards Authority (ASA) for being “likely to mislead.” The ASA upheld seven complaints about a…

Amazon’s influential annual “Holiday Toy List”, promoting the 100 top toys available on its platform, costs toy makers millions of dollars to be included.

Amazon “Holiday Toy List” can cost toy makers up to $2m to be included

October 17, 2019

Ben Stevens

Advertising, Ecommerce, News

Amazon, Holiday Toy List, Toys

No Comments

Amazon’s influential annual “Holiday Toy List”, promoting the 100 top toys available on its platform, costs toy makers millions of dollars to be included. The Holiday Toy List, “Amazon’s ultimate…

Missguided and Boohoo have both had adverts banned by the Advertising Standards Authority (ASA) for being “socially irresponsible” and “highly sexualised”.

Missguided and Boohoo ads banned for being “socially irresponsible” and “overly-sexualised”

October 16, 2019

Ben Stevens

Advertising

Advertising Standards Authority, ASA, Boohoo, Love Island, Missguided

No Comments

Missguided and Boohoo have both had adverts banned by the Advertising Standards Authority (ASA) for being “socially irresponsible” and “highly sexualised”. The online fast fashion retailers have each received complaints…

H&M has launched its biggest ever gaming campaign aiming to appeal to customers for whom “fashion is not necessarily a sole point of focus”.

H&M launches gaming campaign to entice shoppers for whom “fashion is not necessarily a sole point of focus”

September 24, 2019

Ben Stevens

Advertising, Marketing, News

FIFA 20, Gaming, H&M, Hashtag Harry, Manny

No Comments

H&M has launched its biggest ever gaming campaign aiming to appeal to customers for whom “fashion is not necessarily a sole point of focus” Professional gamers Hashtag Harry and Manny,…

Amazon is offering £1000 to the winner of its Face of Amazon Pets 2019 competition as it launches Pet Profiles on its platform in the UK.

Amazon launches Face of Amazon Pets 2019 competition with £1000 prize

September 17, 2019

Ben Stevens

Advertising, Marketing

#AmazonPets2019, Amazon, Face of Amazon Pets, Pet Profiles

No Comments

Amazon is offering £1000 to the winner of its Face of Amazon Pets 2019 competition as it launches Pet Profiles on its platform in the UK. #AmazonPets2019 is now open…

Instagram is testing a new product drop notification system which will send users automatic reminders about upcoming product releases.

Over half of children’s purchases influenced by YouTube and Instagram stars

September 17, 2019

Ben Stevens

Advertising, Ecommerce, Marketing, News

Generation Alpha, Influencers, Instagram, Youtube

No Comments

Over half of children under 16 say their purchases are heavily influenced by their favourite YouTube or Instagram star. According to a new survey conducted by Wunderman Thompson Commerce, 55…

Christmas shopping season starts this week according to Ebay

July 30, 2019

Ben Stevens

Advertising, Ecommerce, News

Black Friday, Cyber Monday, Ebay

No Comments

This week officially marks the start of Christmas shopping season despite the event being five months away, according to Ebay. The online marketplace says that the last year searches for…

Samsung sued over claims it “falsely and misleadingly” advertised phones as waterproof

July 5, 2019

Ben Stevens

Advertising, News

ACCC, Galaxy, Samsung, Waterproof

No Comments

Samsung is being sued by Australia’s advertising watchdog after promoting its water-resistant Galaxy phones as suitable for use in swimming pools and the sea. The Australian Competition and Consumer Commission…

Advertising

YouTube introduces shopping ads to home feed and search results

Ecommerce advertising spend skyrockets 115% as brands turn to online retail to sell advertising

Amazon Prime promotion banned by ASA

Amazon “Holiday Toy List” can cost toy makers up to $2m to be included

Missguided and Boohoo ads banned for being “socially irresponsible” and “overly-sexualised”

H&M launches gaming campaign to entice shoppers for whom “fashion is not necessarily a sole point of focus”

Amazon launches Face of Amazon Pets 2019 competition with £1000 prize

Over half of children’s purchases influenced by YouTube and Instagram stars

Christmas shopping season starts this week according to Ebay

Samsung sued over claims it “falsely and misleadingly” advertised phones as waterproof

Will Amazon Go change the way Brits pay for their shopping?

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