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Babyboo has been slammed by the advertising authority and had an advert banned for “implying women should aspire to being objectified”.

Babyboo has advert banned for “implying women should aspire to being objectified”

April 14, 2021

Babyboo has been slammed by the advertising authority and had an advert banned for “implying women should aspire to being objectified”. The advert in question, posted on Instagram in October…

Currys PC World has launched its first ever TikTok campaign challenging users to create and share their top tech tips.

Currys PC World launches first ever TikTok campaign #TechTokTips

Advertising Marketing Social Media

Currys PC World TikTok

April 9, 2021

Ben Stevens

No Comments

Currys PC World has launched its first ever TikTok campaign challenging users to create and share their top tech tips. The UK’s largest tech retailer has now launched #TechTokTips, its…

PrettyLittleThing has been reprimanded by the advertising watchdog after a TikTok post failed to make it clear it was an advert.

PrettyLittleThing and The Wave House have TikTok advert banned by ASA

Advertising Social Media

Advertising Standards Authority ASA PrettyLittleThing The Wave House TikTok

April 7, 2021

Ben Stevens

No Comments

PrettyLittleThing has been reprimanded by the advertising watchdog after a TikTok post failed to make it clear it was an advert. The Wave House, a group of six prominent TikTok…

Pinterest trends are helping retailers like Made.com gain insight into how they should market their products in 2021.

Pinterest trends helping retailers get ahead

Advertising Ecommerce Marketing News Social Media

Furniture online retailer Pinterest social media

March 12, 2021

George Iddenden

No Comments

Pinterest trends are helping retailers like Made.com gain insight into how they should market their products in 2021. Made has launched its ‘invest in rest’ advertising campaign based on Pinterest’s…

Currys PC World’s ‘buy now, pay later’ advert banned in latest blow for credit sector

Advertising News

Advertising Standards Authority ASA BNPL buy now pay later Currys PC World

March 10, 2021

Ben Stevens

No Comments

Currys PC World has been reprimanded by the UK’s advertising watchdog after it aired an advert which “irresponsibly encouraged the use of credit to finance excessive spending”. The Advertising Standards…

TikTok and Shopify have significantly expanded their partnership allowing UK sellers to engage with the platform’s 100 million users.

TikTok expands Shopify partnership helping UK sellers “achieve a huge sales increase”

Advertising Apps / Mobile Social Media

Omolola Jewellery Shopify social media TikTok

February 23, 2021

Ben Stevens

No Comments

TikTok and Shopify have significantly expanded their partnership allowing UK sellers to engage with the platform’s 100 million users. Shopify, which now provides the ecommerce platform for 1.7 million retailers,…

Klarna launches new campaign dispelling stereotype that “millennials are useless with money”

Advertising Marketing Payment

Klarna

January 22, 2021

Ben Stevens

No Comments

Klarna UK has launched a new campaign to challenge the stereotype that “millennials are useless with money” as the debate over payment services intensifies. The Swedish payments giant has launched…

Aldi and Lidl have both entered into the world of esports this week signing separate partnerships with major teams.

Aldi and Lidl enter esports market as both sign partnerships with major teams

Advertising

Aldi esports Lidl Louis Vuitton Puma SK Gaming Team Vitality

January 15, 2021

Ben Stevens

No Comments

Aldi and Lidl have both entered into the world of esports this week signing separate partnerships with major teams. Lidl became the first of the rival German discounters to sign…

Ocado launched major rebrand to maximise digital impact

Advertising Marketing

logo Ocado rebrand

January 14, 2021

Ben Stevens

No Comments

Ocado has launched a major rebrand changing its logo, colour and typeface to create “the most digital, flexible and accessible version” of its brand yet. According to the online retailer,…

Waitrose has launched a new podcast “Life on a Plate” in which well celebrities will be invited to chat about their food memories.

Waitrose launches new food podcast “Life on a Plate” to boost engagement

Advertising Marketing

Life on a Plate Nadiya Hussain Podcast Waitrose

January 8, 2021

Ben Stevens

No Comments

Waitrose has launched a new podcast “Life on a Plate” in which well celebrities will be invited to chat about their food memories. The podcast is hosted by Waitrose Food…

Advertising

Currys PC World’s ‘buy now, pay later’ advert banned in latest blow for credit sector

Klarna launches new campaign dispelling stereotype that “millennials are useless with money”

Aldi and Lidl enter esports market as both sign partnerships with major teams

Ocado launched major rebrand to maximise digital impact

Waitrose launches new food podcast “Life on a Plate” to boost engagement

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