Advertising

Klarna launches new campaign dispelling stereotype that “millennials are useless with money”

January 22, 2021

Klarna UK has launched a new campaign to challenge the stereotype that “millennials are useless with money” as the debate over payment services intensifies. The Swedish payments giant has launched…

Aldi and Lidl have both entered into the world of esports this week signing separate partnerships with major teams.

Aldi and Lidl enter esports market as both sign partnerships with major teams

Advertising

January 15, 2021

Ben Stevens

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Aldi and Lidl have both entered into the world of esports this week signing separate partnerships with major teams. Lidl became the first of the rival German discounters to sign…

Ocado launched major rebrand to maximise digital impact

Advertising Marketing

logo Ocado rebrand

January 14, 2021

Ben Stevens

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Ocado has launched a major rebrand changing its logo, colour and typeface to create “the most digital, flexible and accessible version” of its brand yet. According to the online retailer,…

Waitrose has launched a new podcast “Life on a Plate” in which well celebrities will be invited to chat about their food memories.

Waitrose launches new food podcast “Life on a Plate” to boost engagement

Advertising Marketing

Life on a Plate Nadiya Hussain Podcast Waitrose

January 8, 2021

Ben Stevens

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Waitrose has launched a new podcast “Life on a Plate” in which well celebrities will be invited to chat about their food memories. The podcast is hosted by Waitrose Food…

Amazon’s advertising business is now growing faster than its retail, cloud computing and Prime subscription divisions.

Amazon’s advertising business has now overtaken its retail and Prime subscription arms

Advertising marketplace

Advertising Amazon Prime

January 4, 2021

Ben Stevens

No Comments

Amazon’s advertising business is now growing faster than its retail, cloud computing and Prime subscription divisions. According to new data from FactSet Amazon’s “other” unit, made up almost entirely of…

UK shoppers are nearly twice as likely to use a ‘buy now, pay later’ (BNPL) service than they are to buy fashion items second hand.

Advertising watchdog bans “irresponsible” Klarna adverts

Advertising Companies Payment

Advertising ASA banned buy now pay later credit debt Influencers Instagram Klarna Stella Creasy Watchdog

December 23, 2020

Ava Szajna-Hopgood

No Comments

The Advertising Standards Authority has upheld claims made against a series of Instagram posts promoting Klarna Bank’s deferred payment services. The ASA on Wednesday ruled that Klarna could not show…

Aldi had the most successful Christmas advert this year according to a study which used artificial intelligence facial coding technology to track people’s emotions as they watched.

Aldi’s “Long Way From Home” Christmas ad voted best in retail this year

Advertising

Advertising Aldi Amazon Argos Kantar Tesco

December 4, 2020

Ben Stevens

No Comments

Aldi had the most successful Christmas advert this year according to a study which used artificial intelligence facial coding technology to track people’s emotions as they watched. Kantar has unveiled…

Frankly, we all need a little Christmas cheer. Thankfully Christmas ads season is upon us again. However, 2020 is likely to be the end of an era. The way advertising is done could look very different next year.

A saviour is born: could YouTube Shopping save Christmas (ads)?

Advertising Op-ed

Christmas ads Conjura

November 30, 2020

Ben Stevens

No Comments

The November circuit breaker lockdown could not have come at a worse time and the British Retail Consortium projects it will cost the sector £2 billion per week. To make…

Wish.com saw its stocks divebomb as much as 16 per cent after launching its initial public offering (IPO) on the NASDAQ yesterday.

Wish.com has advert banned featuring “model who was clearly under 18” in sexual way

Advertising Marketing

Advertising Standards Authority ASA Which? Wish.com

November 18, 2020

Ben Stevens

No Comments

Wish.com has had another advert banned by the Advertising Standards Authority (ASA) for depicting a “person who appeared to be under the age of 18 in a sexual way”. The…

Amazon forced to withdraw Black Friday discount advertising in France due to lockdown

Advertising Companies Ecommerce

Agnes Pannier-Runchaer Amazon Amazon Fr Black Friday Coronavirus England France lockdown second lockdown UK withdraw

November 3, 2020

Ava Szajna-Hopgood

No Comments

Amazon has been told to withdraw its advertising for pre-Black Friday discounts in France after the government decided it was unfair for small shops who had been forced to close.…

Advertising

Klarna launches new campaign dispelling stereotype that “millennials are useless with money”

Aldi and Lidl enter esports market as both sign partnerships with major teams

Ocado launched major rebrand to maximise digital impact

Waitrose launches new food podcast “Life on a Plate” to boost engagement

Amazon’s advertising business has now overtaken its retail and Prime subscription arms

Advertising watchdog bans “irresponsible” Klarna adverts

Aldi’s “Long Way From Home” Christmas ad voted best in retail this year

A saviour is born: could YouTube Shopping save Christmas (ads)?

Wish.com has advert banned featuring “model who was clearly under 18” in sexual way

Amazon forced to withdraw Black Friday discount advertising in France due to lockdown

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