Marketing Archives - Latest Retail Technology News From Across The Globe

Amazon is removing any listings which include false claims about their ability to protect users from the deadly coronavirus.

Amazon to remove any listings including false medical claims about coronavirus

February 21, 2020

Advertising, Ecommerce, Marketing, marketplace, News

Amazon, Coronavirus, COVID 19, Facebook, Google, Twitter, WHO, World Health Organisation

Amazon is removing any listings which include false claims about their ability to protect users from the deadly coronavirus. Third-party sellers received an email from Amazon earlier this week informing…

Karl Lagerfeld has become the latest luxury fashion retailer to launch a branded video game to promote its new Pixel Collection.

Karl Lagerfeld launches Pac-Man-style game offering weekly shopping sprees to top players

February 19, 2020

Ben Stevens

Apps / Mobile, Marketing, News

Burberry, Choupette, Game, Gucci, Karl Lagerfeld, Masion Karl Lagerfeld, Video Game

No Comments

Karl Lagerfeld has become the latest luxury fashion retailer to launch a branded video game to promote its new Pixel Collection. The Maison Karl Lagerfeld game lets users take control…

Ikea is allowing its customers in Dubai to pay for items with nothing more than their time in a groundbreaking initiative designed to incentivise travel to its out-of-town stores.

Ikea is letting shoppers pay for items “with your time” in groundbreaking new initiative

February 19, 2020

Ben Stevens

Advertising, Marketing, News

Buy with your time, Dubai, Ikea, Time Currency

No Comments

Ikea is allowing its customers in Dubai to pay for items with nothing more than their time in a groundbreaking initiative designed to incentivise travel to its out-of-town stores. “Buy…

Instagram has officially overtaken Facebook in audience size for the first time despite falling well behind in terms of advert spend.

Instagram overtakes Facebook’s audience for first time despite lagging in ad spend

February 17, 2020

Ben Stevens

Advertising, Apps / Mobile, Marketing, marketplace, News

Facebook, Instagram, marketplace, Socialbaker

No Comments

Instagram has officially overtaken Facebook in audience size for the first time despite falling well behind in terms of advert spend. Facebook has now been surpassed by Instagram, which it…

Eve Sleep is has launched a mystifying new initiative mixing Autonomous Sensory Meridian Response (ASMR) with erotic fiction in order to “arouse and illicit a climax” from its customers.

Eve Sleep launches new ASMR-otica content to bring together “sleep-inducing experiences of ASMR and an orgasm”

February 14, 2020

Ben Stevens

Companies, Marketing, News

ASMR, Autonomous Sensory Meridian Response, Eve Sleep

No Comments

Eve Sleep is has launched a mystifying new initiative mixing Autonomous Sensory Meridian Response (ASMR) with erotic fiction in order to “arouse and illicit a climax” from its customers. “ASMR-otica”…

Hollister partners with Xbox to offer customers free Game Pass Ultimate

February 12, 2020

Ben Stevens

Marketing, News

Hollister, Xbox, Xbox Game Pass Ultimate

No Comments

Hollister has launched a new partnership with Xbox marking the latest fashion brand to try to entice customers from the overlapping millennial demographic. The partnership will see Hollister’s Club Cali…

Pornhub to launch first ever pop-up store for Valentine’s Day

February 12, 2020

Ben Stevens

Instore, Marketing, News

Asa Akira, New York, PornHub, Ryan Creamer

No Comments

Pornhub is launching its first ever physical pop-up store for Valentine’s Day in New York, selling a range of branded merchandise. The adult entertainment website’s debut pop-up store will operate…

Sainsbury’s has launched a new online tool for customers to find their perfect breed of cat or dog before committing to purchase after finding that 22 per cent regret their choice.

Sainsbury’s launched ‘pawfect match’ finder to help customer find ideal pets

February 6, 2020

Ben Stevens

Companies, Marketing, News

pawfect, pet, Sainsbury's

No Comments

Sainsbury’s has launched a new online tool for customers to find their perfect breed of cat or dog before committing to purchase after finding that 22 per cent regret their…

PrettyLittleThing.com has been ordered to take down a YouTube advert by the ASA after it ruled that it “invited viewers to view the women as sexual objects”.

PrettyLittleThing advert banned by ASA for inviting “viewers to view the women as sexual objects”

February 5, 2020

Ben Stevens

Advertising, Ecommerce, Marketing, News

Advertising Standards Authority, ASA, Boohoo, PrettyLittleThing

No Comments

PrettyLittleThing.com has been ordered to take down a YouTube advert by the ASA after it ruled that it “invited viewers to view the women as sexual objects”. The advert in…

Luxury retail and the video games industry are set to become increasingly intertwined as high-end brands find new ways to “engage and excite millennials”.

Luxury retail and video games: The unlikely partnership set to explode this year

February 3, 2020

Ben Stevens

Industry, Marketing, News

Burberry, esports, Fortnite, Gucci, League of Legends, Louis Vuitton, Luxury retail, video games

Luxury retail and the video games industry are set to become increasingly intertwined as high-end brands find new ways to “engage and excite millennials”. According to a new report from…

Marketing

Amazon to remove any listings including false medical claims about coronavirus

Karl Lagerfeld launches Pac-Man-style game offering weekly shopping sprees to top players

Ikea is letting shoppers pay for items “with your time” in groundbreaking new initiative

Instagram overtakes Facebook’s audience for first time despite lagging in ad spend

Eve Sleep launches new ASMR-otica content to bring together “sleep-inducing experiences of ASMR and an orgasm”

Hollister partners with Xbox to offer customers free Game Pass Ultimate

Pornhub to launch first ever pop-up store for Valentine’s Day

Sainsbury’s launched ‘pawfect match’ finder to help customer find ideal pets

PrettyLittleThing advert banned by ASA for inviting “viewers to view the women as sexual objects”

Luxury retail and video games: The unlikely partnership set to explode this year

Top 5 retailers who created their own video games

The Company