Marketing

Small businesses in the UK are facing “huge difficulties” when trading through online marketplaces thanks to the prominence of fake reviews.

Fake reviews 136% more likely to make online shoppers buy poor quality products

May 29, 2020

Fake reviews make online shoppers more than twice as likely to purchase low quality goods, according to Which? The consumer watchdog asked nearly 10,000 participants to complete a simulated shopping…

Alibaba is searching for over 100,000 influencers from across the globe to help brands sell their goods as it looks to replicate the success of TikTok and Instagram.

Alibaba is looking for 100,000 influencers to help brands sell their goods

Advertising Ecommerce Marketing News Social Media

Alibaba AliExpress Connect Instagram TikTok

May 28, 2020

Ben Stevens

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Alibaba is searching for over 100,000 influencers from across the globe to help brands sell their goods as it looks to replicate the success of TikTok and Instagram. AliExpress Connect,…

Boots to unveil first ever exclusively digital product launch

Ecommerce Marketing

Boots No7 No7 Advanced Retinol 1.5% Complex Night Concentrate Skincare Walgreens Boots Alliance

May 27, 2020

Ben Stevens

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Boots is set to unveil its first ever entirely digital global product launch alongside a range of “brand new virtual services”. Walgreens Boots Alliance, Boots UK’s owner, will launch its…

BoohooMan has launched its first ever video game to mark the launch of its second collection with rapper Quavo.

BoohooMan launches first video game to mark release of new Quavo collaboration

Apps / Mobile Marketing News

App Boohoo BoohooMan Quavo Video Game

May 20, 2020

Ben Stevens

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BoohooMan has launched its first ever video game to mark the launch of its second collection with rapper Quavo. ‘Quavo – Go All the Way’ is a smartphone game, now…

Trustpilot has asked Ocado to change the way it asks customers for feedback after it received over 3500 five-star reviews in just six days.

Trustpilot has asked Ocado to make changes after it received 3500 5-star reviews in 6 days

Companies Ecommerce Marketing News

Jefferies Ocado Trustpilot

May 7, 2020

Ben Stevens

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Trustpilot has asked Ocado to change the way it asks customers for feedback after it received over 3500 five-star reviews in just six days. Ocado’s “trust score” on the consumer…

Liverpool One shopping centre has launched a range of virtual entertainment initiatives that its customers can experience at home.

Liverpool One launches virtual entertainment programme for families in lockdown

Marketing News

Dinosaurs Unleashed Liverpool One Tickle at Home Tickle the Ivories

April 22, 2020

Ben Stevens

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Liverpool One shopping centre has launched a range of virtual entertainment initiatives that its customers can experience at home. Dinosaurs Unleased, an interactive experience launched at the centre in March…

Missguided has had another advert banned by the advertising watchdog for being overly sexualised and objectifying women, marking the second ban for the retailer in less than six months.

Missguided has second advert in 6 months banned for “presenting women as sexual objects”

Advertising Marketing News

Advertising Standards Authority ASA Boohoo Missguided PrettyLittleThing Watchdog

March 4, 2020

Ben Stevens

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Missguided has had another advert banned by the advertising watchdog for being overly sexualised and objectifying women, marking the second ban for the retailer in less than six months. The…

PrettyLittleThing is launching its first ever influencer awards ceremony celebrating the “best influencers in the business”.

PrettyLittleThing to host its first ever influencer awards ceremony

Advertising Industry Marketing News

Awards Ceremony Influencer Instagram PLT PrettyLittleThing TikTok Youtube

March 2, 2020

Ben Stevens

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PrettyLittleThing is launching its first ever influencer awards ceremony celebrating the “best influencers in the business”. The online fashion giant’s awards ceremony will take place on March 18 in London…

Luxury brands and further increasing turning to digital channels like social media to power their marketing campaigns

Luxury brands are piling marketing budgets into social media to reach Gen Z

Advertising Marketing News Social Media

Gartner Gen Z Index Influencers Instagram Luxury social media

February 27, 2020

Ben Stevens

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Luxury brands and increasingly turning to digital channels like social media to power their marketing campaigns and reach younger consumers. According to a new study from Gartner examining brands benchmarked…

Coronavirus and consolidation: How the online delivery market has transformed during the pandemic

21/05/2020 10:50 AM

The online food delivery market will emerge from the pandemic nearly unrecognisable from how it went in.

Online food delivery has, almost overnight, become one of the most important and potentially lucrative arms of the retail and restaurant industry. Once disruptive start-ups like Deliveroo, Just Eat and…

Marketing

Fake reviews 136% more likely to make online shoppers buy poor quality products

Boots to unveil first ever exclusively digital product launch

BoohooMan launches first video game to mark release of new Quavo collaboration

Trustpilot has asked Ocado to make changes after it received 3500 5-star reviews in 6 days

Liverpool One launches virtual entertainment programme for families in lockdown

Missguided has second advert in 6 months banned for “presenting women as sexual objects”

PrettyLittleThing to host its first ever influencer awards ceremony

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Coronavirus and consolidation: How the online delivery market has transformed during the pandemic

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