Marketing

Boohoo launches first TikTok song with #ItsfromBoohoo challenge

July 30, 2020

Boohoo has announced the launch of its first TikTok song in its latest social media marketing campaign aimed squarely at Gen Z shoppers. The fast fashion retailer, who has largely…

TikTok has officially launched ‘TikTok For Business’ offering brands and retailers a myriad of marketing tools in a major challenge to Snapchat and Instagram.

TikTok launches ‘TikTok For Business’ in direct challenge to Instagram and Snapchat

Augmented Reality Marketing Social Media

Instagram Snapchat TikTok

June 25, 2020

Ben Stevens

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TikTok has officially launched ‘TikTok For Business’ offering brands and retailers a myriad of marketing tools in a major challenge to Snapchat and Instagram. TikTok for Business is a new…

Amazon is planning to launch the “Biggest Summer Sale” event on June 22 in a bid to jump-start sales and help retailers shift surplus stock that has accumulated during lockdown.

Amazon to launch ‘Fashion Summer Sale Event’ this month to “jump-start sales”

Ecommerce Marketing marketplace News

Amazon Coronavirus fashion Prime Day

June 3, 2020

Ben Stevens

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Amazon is planning to launch the “Biggest Summer Sale” event on June 22 in a bid to jump-start sales and help retailers shift surplus stock that has accumulated during lockdown.…

Small businesses in the UK are facing “huge difficulties” when trading through online marketplaces thanks to the prominence of fake reviews.

Fake reviews 136% more likely to make online shoppers buy poor quality products

Ecommerce Industry Marketing

Amazon Amazon Choice Badge fake review Which?

May 29, 2020

Ben Stevens

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Fake reviews make online shoppers more than twice as likely to purchase low quality goods, according to Which? The consumer watchdog asked nearly 10,000 participants to complete a simulated shopping…

Alibaba is searching for over 100,000 influencers from across the globe to help brands sell their goods as it looks to replicate the success of TikTok and Instagram.

Alibaba is looking for 100,000 influencers to help brands sell their goods

Advertising Ecommerce Marketing News Social Media

Alibaba AliExpress Connect Instagram TikTok

May 28, 2020

Ben Stevens

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Alibaba is searching for over 100,000 influencers from across the globe to help brands sell their goods as it looks to replicate the success of TikTok and Instagram. AliExpress Connect,…

Boots to unveil first ever exclusively digital product launch

Ecommerce Marketing

Boots No7 No7 Advanced Retinol 1.5% Complex Night Concentrate Skincare Walgreens Boots Alliance

May 27, 2020

Ben Stevens

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Boots is set to unveil its first ever entirely digital global product launch alongside a range of “brand new virtual services”. Walgreens Boots Alliance, Boots UK’s owner, will launch its…

BoohooMan has launched its first ever video game to mark the launch of its second collection with rapper Quavo.

BoohooMan launches first video game to mark release of new Quavo collaboration

Apps / Mobile Marketing News

App Boohoo BoohooMan Quavo Video Game

May 20, 2020

Ben Stevens

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BoohooMan has launched its first ever video game to mark the launch of its second collection with rapper Quavo. ‘Quavo – Go All the Way’ is a smartphone game, now…

Ocado has seen its market share of the UK grocery sector hit an all time high amid a dramatic increase in online grocery sales.

Trustpilot has asked Ocado to make changes after it received 3500 5-star reviews in 6 days

Companies Ecommerce Marketing News

Jefferies Ocado Trustpilot

May 7, 2020

Ben Stevens

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Trustpilot has asked Ocado to change the way it asks customers for feedback after it received over 3500 five-star reviews in just six days. Ocado’s “trust score” on the consumer…

Liverpool One shopping centre has launched a range of virtual entertainment initiatives that its customers can experience at home.

Liverpool One launches virtual entertainment programme for families in lockdown

Marketing News

Dinosaurs Unleashed Liverpool One Tickle at Home Tickle the Ivories

April 22, 2020

Ben Stevens

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Liverpool One shopping centre has launched a range of virtual entertainment initiatives that its customers can experience at home. Dinosaurs Unleased, an interactive experience launched at the centre in March…

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Here’s what the UK’s biggest retailers really do with your data

03/08/2020 11:37 AM

Ever wonder what you’re agreeing to when you agree to terms and conditions when shopping with the likes of Amazon, Asos, Zara and Nike? Charged has teamed up with Rightly.co.uk…

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