Marketing Archives - Latest Retail Technology News From Across The Globe

Topshop launches “competitive dating show” in attempt to appeal to Gen Z

July 9, 2019

Date Dash, Topman, TopShop, Vice, Virtue

Topshop Topman is launching a new “competitive (and speedy) dating show” in an unabashed attempt to appeal to millennial shoppers. The high street fashion giant has partnered with Vice’s creative…

Adidas’ AI powered marketing campaign backfires spectacularly after failing to censor racist tweets

July 4, 2019

Ben Stevens

Artificial Intelligence, Marketing

Adidas, Arsenal, Twitter

No Comments

Adidas recent AI-powered social media campaign has backfired spectacularly after it failed to censor offensive and racist tweets. The sportswear giant’s recent #DareToCreate campaign encouraged users to share tweets using…

Ebay to launch blockbuster “Crash Sale” to troll Amazon if it crashes on Prime Day

June 27, 2019

Ben Stevens

Ecommerce, Marketing, News

Amazon, Crash Sale, Ebay, Prime Day

No Comments

Ebay has thrown down the gauntlet to Amazon announcing its very own “blockbuster” sales event to troll its online rival. In an effort to cash in on the Amazon Prime…

Tesco Twitter hacked by Bitcoin scammers

June 26, 2019

Ben Stevens

Marketing, News

Bill Gates, Bitcoin, Tesco, Twitter

No Comments

A Tesco spokesperson has confirmed that it has resolved issues on its Twitter account, after it was apparently hacked by Bitcoin scammers. Earlier this week the supermarket’s official Twitter account,…

Uniqlo launches interactive marketing campaign with TikTok

June 24, 2019

Ben Stevens

Marketing, News

Marketing, TikTok, Uniqlo

No Comments

Uniqlo is set to launch an interactive marketing campaign in partnership with short-form video giant TikTok encouraging users to show off their Uniqlo outfits. Its new #UTPlayYourWorld campaign, launching on…

YouTube launches AR Beauty Try-On feature letting users virtually try on makeup

June 20, 2019

Ben Stevens

Augmented Reality, Marketing, News

AR, AR Beauty Try-On, Augmented Reality, Mac, Youtube

No Comments

YouTube is introducing a new augmented reality (AR) feature which allows users to virtually try on make up while watching beauty tutorials. In a bid to capitalise on the wildly…

Lacoste launches shoppable ads for Djokovic French Open matches

May 31, 2019

Ben Stevens

Apps / Mobile, Marketing, News

Bossa Nova, Josh Feldman, Lacoste, NBCUniversal, Novak Djokovic

No Comments

Lacoste is rolling out a range of shoppable TV adverts over the weekend during Novak Djokovic’s matches at the French Open. The 30 second adverts will run on NBCUniversal during…

Ebay to scrap its third-party advertising network amid wider shakeup

April 4, 2019

Ben Stevens

Ecommerce, Marketing, News

Commerce Network, Ebay, Elliot Management, Gumtree, Paid Adverts, Starboard, Stubhub

No Comments

Ebay has announced plans to scrap its third-party advertising network amid a broader restructure of its operations. As of May 1 Ebay’s Commerce Network, which allows its users to promote…

TJ Maxx launches new interactive Instagram marketing campaign

March 7, 2019

Ben Stevens

Apps / Mobile, Marketing, News

Hannah Simone, Instagram, TJ Maxx, TK Maxx

No Comments

TJ Maxx (which trades as TK Maxx in the UK) has launched a new interactive marketing campaign encouraging customers to interact with them via Instagram. Six separate installations across New…

Marketing

Topshop launches “competitive dating show” in attempt to appeal to Gen Z

Adidas’ AI powered marketing campaign backfires spectacularly after failing to censor racist tweets

Ebay to launch blockbuster “Crash Sale” to troll Amazon if it crashes on Prime Day

Tesco Twitter hacked by Bitcoin scammers

Uniqlo launches interactive marketing campaign with TikTok

YouTube launches AR Beauty Try-On feature letting users virtually try on makeup

Lacoste launches shoppable ads for Djokovic French Open matches

Ebay to scrap its third-party advertising network amid wider shakeup

TJ Maxx launches new interactive Instagram marketing campaign

Retail Tech Leaders: Inphantry

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