Marketing

Ted Baker has made its first step into the clothing gaming market by showcasing its AW21 collection on Animal Crossing: New Horizons.

Ted Baker collaborates with Animal Crossing to preview AW21 collection

October 25, 2021

Ted Baker has made its first step into the clothing gaming market by showcasing its AW21 collection on Animal Crossing: New Horizons. The news comes as the lifestyle retailer revealed…

Amazon is embroiled in a legal battle with US department store giant Macy’s as it attempts to stop the online giant advertising on a billboard outside its flagship New York store.

Macy’s is suing to prevent Amazon advertising on its iconic New York store’s billboard

Advertising Marketing

Amazon Billboard Macy’s New York

October 1, 2021

Ben Stevens

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Amazon is embroiled in a legal battle with US department store giant Macy’s as it attempts to stop the online giant advertising on a billboard outside its flagship New York…

Ted Baker, Abercrombie & Fitch, Ray-Ban and Sephora are paying Instagram influencers 15 per cent commission on sales made through the app, according to leaked data.

Leaked documents show how much Ted Baker, Sephora, Zara and MAC pay their Instagram influencers

Marketing Social Media

Affiliate marketing commission Influencer Instagram

September 29, 2021

Ben Stevens

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Ted Baker, Abercrombie & Fitch, Ray-Ban and Sephora are paying Instagram influencers 15 per cent commission on sales made through the app, according to leaked data. Instagram began testing a…

Asos has become the latest fashion retailer to break into the videogame and esports industry, launching a multi-million pound partnership with Fnatic.

Asos signs 3-year multi-million partnership with esports giant Fnatic

Advertising Marketing

Asos Fnatic League of Legends

September 24, 2021

Ben Stevens

No Comments

Asos has become the latest fashion retailer to break into the videogame and esports industry, launching a multi-million pound partnership with Fnatic. Fnatic, the London-based esports organisation, has penned a…

Retailers will soon be hit with the “full force” of the advertising regulator if they cannot back up sustainability claims made in their advertising.

Retailers warned they will face “full force” of regulator over fake greenwashing claims

Advertising Marketing

CMA Competition and Markets Authority Greenwashing

September 21, 2021

Ben Stevens

No Comments

Retailers will soon be hit with the “full force” of the advertising regulator if they cannot back up sustainability claims made in their advertising. Today the UK’s Competition and Markets…

Balenciaga has announced a collaboration with video game phenomenon Fortnite which will release both in-game and in-store.

Balenciaga announces tie up with Fortnite

Instore Marketing News

Balenciaga Fortnite Ralph Lauren

September 21, 2021

George Iddenden

No Comments

Balenciaga has announced a collaboration with video game phenomenon Fortnite which will release both in-game and in-store. The collection will include a number of pieces including hoodies emblazoned with the…

Lidl’s own branded trainers are already being resold online for hugely inflated prices as demand overtakes the likes of Balenciaga and Yeezy.

Lidl trainers reselling for hundreds as demand overtakes Balenciaga and Yeezy

Companies Marketing

Ebay Lidl Trainers Merchandise

September 17, 2021

Ben Stevens

No Comments

Lidl’s own branded trainers are already being resold online for hugely inflated prices as demand overtakes the likes of Balenciaga and Yeezy. Lidl launched its #LidlbyLidl range of own-brand merchandise…

Lidl is launching its wildly popular range of own branded merchandise in the UK including trainers, socks shorts and tote bags.

Lidl to launch wildly popular own branded merchandise in UK

Marketing

Lidl Merchandise Trainers

September 10, 2021

Ben Stevens

No Comments

Lidl is launching its wildly popular range of own branded merchandise in the UK including trainers, socks shorts and tote bags. Lidl launched a limited range of its own branded…

Boohoo has launched a new #coupleupwithboohoo competition offering shoppers the chance to win their own “Boohoo edit”.

Boohoo offers shoppers the chance to win their very own edit

Marketing Social Media

Boohoo competition edit Instagram Love Island TikTok

September 1, 2021

Ben Stevens

No Comments

Boohoo has launched a new competition offering shoppers the chance to win their own “Boohoo edit”. The fast-fashion giant has launched its new #coupleupwithboohoo campaign, encouraging its fans to submit…

Google to allow retailers to display “LGBTQ-friendly” badges on their profile pages

Big Tech Marketing

Google House of Greenland LGBTQ

August 26, 2021

Ben Stevens

No Comments

Google will now allow retailers to display “LGBTQ-friendly” badges on their Business Profile page to mark their shops as safe spaces for all shoppers. The tech giant has launched a…

Marketing

Ted Baker collaborates with Animal Crossing to preview AW21 collection

Macy’s is suing to prevent Amazon advertising on its iconic New York store’s billboard

Asos signs 3-year multi-million partnership with esports giant Fnatic

Retailers warned they will face “full force” of regulator over fake greenwashing claims

Balenciaga announces tie up with Fortnite

Lidl trainers reselling for hundreds as demand overtakes Balenciaga and Yeezy

Lidl to launch wildly popular own branded merchandise in UK

Google to allow retailers to display “LGBTQ-friendly” badges on their profile pages

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