Marketing

H&M has been dumped by FC Barcelona as its official sponsor over fears the retailer’s ongoing state-backed boycott in China would hurt sales.

H&M dumped as FC Barcelona sponsor over fears China boycott will hit sales

July 28, 2021

H&M has been dumped by FC Barcelona as its official sponsor over fears the retailer’s ongoing state-backed boycott in China would hurt sales. H&M had agreed a deal with Barcelona’s…

ITV is set to launch ‘Shoppable TV’ during its wildly popular series Love Island allowing users with a smart TV to purchase featured products.

ITV to launch AI-powered ‘Shoppable TV’ during Love Island

Advertising Artificial Intelligence Marketing

Boots ITV Love Island Shoppable TV

July 7, 2021

Ben Stevens

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ITV is set to launch ‘Shoppable TV’ during its wildly popular series Love Island allowing users with a smart TV to purchase featured products. Boots UK has become the first…

PrettyLittleThing has announced it is moving into the hospitality industry by opening its own hotel to capitalise on the staycation craze that is gripping the UK.

PrettyLittleThing is opening up a hotel as it moves into hospitality

Companies Marketing News

PrettyLittleThing

June 25, 2021

George Iddenden

No Comments

PrettyLittleThing has announced it is moving into the hospitality industry by opening its own hotel to capitalise on the staycation craze that is gripping the UK. The demand for staycations…

Clearpay reaches 2m UK customers & unveils first brand campaign

Companies Marketing Payment

Clearpay Klarna Laybuy Pay Better Rich Bayer

June 23, 2021

Jasdip

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‘Buy now, pay later’ specialist Clearpay has announced it has reached two million active users in the UK. The news follows the businesses first major global brand campaign ‘Pay Better’.…

Amazon has blocked Googles’ new controversial cookieless tracking technology in a potentially major blow to the search giant.

Amazon blocks Google’s cookieless tracking tech in “huge restriction” for search giant

Advertising Marketing

Amazon Cookies FLoC Google tracking

June 16, 2021

Ben Stevens

No Comments

Amazon has blocked Googles’ new controversial cookieless tracking technology in a potentially major blow to the search giant. Google recently launched FLoC (Federated Learning of Cohorts), an alternative to third-party…

Ikea branded “pathetic” after becoming latest brand to boycott right-wing news channel GB News

Advertising Marketing

boycott GB News Grolsch Ikea Kopparberg Nivea Open University Pinterest

June 16, 2021

Ben Stevens

Ikea has become the latest major brand to join an advertising boycott of the UK’s new right-leaning news channel GB News. GB News launched on UK television screens earlier this…

Clearpay has announced it is launching a shopping event on the Kings Road to encourage shoppers to "get back to shopping again."

Clearpay to launch shopping event to encourage people to “get back to shopping”

Marketing News

Clearpay London Fashion Week

June 10, 2021

George Iddenden

No Comments

Clearpay has announced it is launching a shopping event on the Kings Road to encourage shoppers to “get back to shopping again.” The “Clearpay Quarter” is launching in collaboration with…

Amazon has officially confirmed that Prime Day will take place on June 21 and 22 this year after being forced to delay the event three times last year.

Amazon Prime Day 2021 confirmed for June 21 and 22

Advertising Marketing Marketplaces

2021 Amazon Prime Day

June 3, 2021

Ben Stevens

No Comments

Amazon has officially confirmed that Prime Day will take place on June 21 and 22 this year after being forced to delay the event three times last year. Amazon Prime…

Guess has partnered with Microsoft to launch a new concept designed to collaborate and exchange ideas with Gen Z shoppers directly.

Guess and Microsoft launch ‘Guess Z Lab’ in attempt to “learn how to attract” Gen Z shoppers

Marketing

Gen Z Guess Microsoft

May 25, 2021

Ben Stevens

No Comments

Guess has partnered with Microsoft to launch a new concept designed to collaborate and exchange ideas with Gen Z shoppers directly. Guess Z Lab is a new project launched by…

Zara owner Inditex becomes latest to launch its own video game

Advertising Augmented & Virtual Reality Marketing Social Media

Adidas Gucci Inditex Primark Pull&Bear Puma Zara

May 18, 2021

Ben Stevens

No Comments

Zara’s owner Inditex has become the latest fashion brand to launch a video game in an effort to attract younger shoppers. Inditex has launched a new augmented reality (AR) video…

Marketing

H&M dumped as FC Barcelona sponsor over fears China boycott will hit sales

ITV to launch AI-powered ‘Shoppable TV’ during Love Island

PrettyLittleThing is opening up a hotel as it moves into hospitality

Clearpay reaches 2m UK customers & unveils first brand campaign

Amazon blocks Google’s cookieless tracking tech in “huge restriction” for search giant

Ikea branded “pathetic” after becoming latest brand to boycott right-wing news channel GB News

Clearpay to launch shopping event to encourage people to “get back to shopping”

Amazon Prime Day 2021 confirmed for June 21 and 22

Guess and Microsoft launch ‘Guess Z Lab’ in attempt to “learn how to attract” Gen Z shoppers

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