Marketing

Klarna launches new campaign dispelling stereotype that “millennials are useless with money”

January 22, 2021

Klarna UK has launched a new campaign to challenge the stereotype that “millennials are useless with money” as the debate over payment services intensifies. The Swedish payments giant has launched…

Ocado launched major rebrand to maximise digital impact

Advertising Marketing

January 14, 2021

Ben Stevens

No Comments

Ocado has launched a major rebrand changing its logo, colour and typeface to create “the most digital, flexible and accessible version” of its brand yet. According to the online retailer,…

Waitrose has launched a new podcast “Life on a Plate” in which well celebrities will be invited to chat about their food memories.

Waitrose launches new food podcast “Life on a Plate” to boost engagement

Advertising Marketing

Life on a Plate Nadiya Hussain Podcast Waitrose

January 8, 2021

Ben Stevens

No Comments

Waitrose has launched a new podcast “Life on a Plate” in which well celebrities will be invited to chat about their food memories. The podcast is hosted by Waitrose Food…

NearSt, the Google-backed British retail technology start-up aimed at driving more people into physical shops, has raised a further £2 million in funding.

British retail technology startup NearSt secures a further £2 million in funding

Instore Marketing

Google Grosvenor NearSt

January 4, 2021

Ben Stevens

No Comments

NearSt, the Google-backed British retail technology start-up aimed at driving more people into physical shops, has raised a further £2 million in funding. Grosvenor Group, one of the UK’s largest…

Balenciaga is set to unveil its latest clothing collection through a bespoke original video game which customer can play through their browser.

Balenciaga to launch latest collection through a video game

Marketing

Balenciaga Burberry Gaming Gucci Louis Vuitton Video Game

December 1, 2020

Ben Stevens

No Comments

Balenciaga is set to unveil its latest clothing collection through a bespoke original video game which customers can play through their browser. “Afterworld: The Age of Tomorrow” will launch on…

Experts predict “permanent shift” to online shopping as Black Friday approaches

85% of Black Friday “deals” found cheaper or the same price on other dates says Which?

Industry Marketing

Amazon AO.com Black Friday Currys PC World John Lewis Which?

November 24, 2020

Ben Stevens

No Comments

Black Friday deals can be found cheaper or at the same price nearly 90 per cent of the time across the UK’s most popular retailers. According to a new study…

Wish.com saw its stocks divebomb as much as 16 per cent after launching its initial public offering (IPO) on the NASDAQ yesterday.

Wish.com has advert banned featuring “model who was clearly under 18” in sexual way

Advertising Marketing

Advertising Standards Authority ASA Which? Wish.com

November 18, 2020

Ben Stevens

No Comments

Wish.com has had another advert banned by the Advertising Standards Authority (ASA) for depicting a “person who appeared to be under the age of 18 in a sexual way”. The…

Amazon’s UK website has been down for swathes of shoppers since yesterday, leaving many unable to access the website, login or make purchases.

Amazon will now pay shoppers $10 for data on what they’re buying

Companies Marketing

Amazon Amazon Shopper Panel Market Research

October 21, 2020

Ben Stevens

No Comments

Amazon is now offering to pay customers for data on what they are purchasing outside of its online and offline stores. “Amazon Shopper Panel”, which launched in the US this…

Google is making it free for UK retailers to list their products on the ‘Shopping’ tab amid a range of new initiatives designed to help retailers accelerate recovery.

Google allows retailers to list items in ‘Shopping’ tab for free in an effort to help accelerate recovery

Advertising Ecommerce Marketing

Google Google Ads Shopping

September 30, 2020

Ben Stevens

No Comments

Google is making it free for UK retailers to list their products on the ‘Shopping’ tab amid a range of new initiatives designed to help retailers accelerate recovery. Retailers across…

Superdrug and E.L.F. launch ‘Trending on TikTok’ stands after “most viral campaign in history”

Marketing Social Media

E.L.F. Eyes Lips Face Superdrug TikTok

September 24, 2020

Ben Stevens

No Comments

TikTok has made its first foray onto the UK’s high streets amid a new partnership with Superdrug and cosmetics brand E.L.F.. Superdrug has introduced “Trending on TikTok” stands across its…

Marketing

Klarna launches new campaign dispelling stereotype that “millennials are useless with money”

Ocado launched major rebrand to maximise digital impact

Waitrose launches new food podcast “Life on a Plate” to boost engagement

British retail technology startup NearSt secures a further £2 million in funding

Balenciaga to launch latest collection through a video game

85% of Black Friday “deals” found cheaper or the same price on other dates says Which?

Wish.com has advert banned featuring “model who was clearly under 18” in sexual way

Amazon will now pay shoppers $10 for data on what they’re buying

Google allows retailers to list items in ‘Shopping’ tab for free in an effort to help accelerate recovery

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