Marketing Archives - Latest Retail Technology News From Across The Globe

Samsung has unveiled a range of cutting edge new retail technology solutions “to help brick-and-mortar retailers reinvent the in-store experience”.

Samsung launches a range of new cutting edge retail technologies at NRF

January 15, 2020

Galaxy, National Retail Federation, NRF, Samsung, The Wall

Samsung has unveiled a range of cutting edge new retail technology solutions “to help brick-and-mortar retailers reinvent the in-store experience”. At this year’s National Retail Federation (NRF) show, the Korean…

Casper Sleep has warned investors that the runaway power of social media influencers could “adversely affect our reputation” and put their money at risk after filing to launch an initial public offering (IPO) on Friday.

Casper warns that social media influencers may “adversely affect our reputation” as it launches IPO

January 13, 2020

Ben Stevens

Ecommerce, Marketing, News, Social Media

Casper, Instagram, Social Media Influencers

1

Casper Sleep has warned investors that the runaway power of social media influencers could “adversely affect our reputation” and put their money at risk after filing to launch an initial…

Alibaba is being praised by Chinese gay communities after releasing an advert featuring same sex couples in spite of government dissuasion and censorship.

Alibaba praised by Chinese LGBT communities for depiction of same-sex couples despite government dissuasion

January 9, 2020

Ben Stevens

Advertising, Marketing, marketplace, News

Alibaba, China, gay, Lovematters, same-sex, Weibo

1

Alibaba is being praised by Chinese LGBT communities after releasing an advert featuring same sex couples in spite of government dissuasion and censorship. In the advert a young man returns…

Game is set to close 40 stores throughout the UK in a dramatic store “rationalisation programme” as it struggles to maintain its “extensive retail footprint”.

Game is offering store credit for unwanted pairs of socks

January 9, 2020

Ben Stevens

Marketing, News

#Gamesocks, #SockSwap, Game

No Comments

Game is offering customers store credit for unwanted pairs of socks in a new charity drive aiming to “kickstart 2020 positively”. The New Year Sock Swap initiative, launched in collaboration…

Bespoke computer retailer PC Specialist has had its advert banned by the Advertising Standards Authority (ASA) for perpetuating gender stereotypes.

PC Specialist advert banned by ASA for pushing gender stereotypes

January 8, 2020

Ben Stevens

Advertising, Marketing, News

Advertising Standards Authority, ASA, PC Specialist

3

Bespoke computer retailer PC Specialist has had its advert banned by the Advertising Standards Authority (ASA) for perpetuating gender stereotypes. PC Specialist, which had a turnover of £55 million last…

Influencer marketing could have hit its peak as both retailers begin to scrutinise returns and “influencer fatigue” sets in.

Influencer marketing could have peaked in 2019 as “influencer fatigue” sets in

January 2, 2020

Ben Stevens

Marketing, News, Social Media

Influencer Marketing, Instagram

No Comments

Influencer marketing could have hit its peak as both retailers begin to scrutinise returns and “influencer fatigue” sets in. Following explosive growth over the past few years, which has seen…

Louis Vuitton has launched a new League of Legends collection as it becomes the latest retailer to try and cash in on the increasingly lucrative video game market.

Louis Vuitton launches League of Legends collection becoming latest to cash in on gaming market

December 12, 2019

Ben Stevens

Companies, Marketing, News

esports, League of Legends, Louis Vuitton, video games

1

Louis Vuitton has launched a new League of Legends collection as it becomes the latest retailer to try and cash in on the increasingly lucrative video game market. The luxury…

Black Friday emails are responsible for massive carbon emissions equivalent to 4000 return flights from London to New York.

Black Friday emails produce same carbon emissions as 4000 return flights from London to New York

November 28, 2019

Ben Stevens

Advertising, Industry, Marketing, News, Sustainable Tech

Black Friday, carbon emissions, Email, Mike Berners-Lee, Ovo

No Comments

Black Friday emails are responsible for massive carbon emissions equivalent to 4000 return flights from London to New York. Ovo, the UK based green energy company, has released a striking…

Amazon is scrapping its experimental free sample campaign which saw it deliver free items to consumers it thinks they would like to buy.

Amazon scraps popular free sample scheme

November 27, 2019

Ben Stevens

Advertising, Marketing, marketplace, News

Amazon, Free Samples, Privacy

No Comments

Amazon is scrapping its experimental free sample campaign which saw it deliver free items to consumers it thinks they would like to buy. In January, Amazon announced a free sampling…

Ebay is set to sell its online ticketing business StubHub to rival Viagogo amid continued pressure from activist investors to reforms its operations.

Ebay to launch “Black Friday Escape Room” pop-up for stressed shoppers

November 20, 2019

Ben Stevens

Advertising, Marketing, News

#HolidayChill, Black Friday, Ebay, Escape Room

No Comments

Ebay is launching a ‘Black Friday Escape Room’ pop-up inviting shoppers to “skip the lines and escape Black Friday madness”, while announcing this year’s deals. As part of its ongoing…

Marketing

Samsung launches a range of new cutting edge retail technologies at NRF

Alibaba praised by Chinese LGBT communities for depiction of same-sex couples despite government dissuasion

Game is offering store credit for unwanted pairs of socks

PC Specialist advert banned by ASA for pushing gender stereotypes

Louis Vuitton launches League of Legends collection becoming latest to cash in on gaming market

Black Friday emails produce same carbon emissions as 4000 return flights from London to New York

Amazon scraps popular free sample scheme

Ebay to launch “Black Friday Escape Room” pop-up for stressed shoppers

Is this the solution to the serial returns crisis?

The Company