Facebook launches new Pinterest rival Hobbi
Facebook has launched its own rival to Pinterest sending shares in the social ‘discovery’ platform falling more than four per cent.
Pinterest, which boasts over 250 million users and according…
Ikea launches ‘Which Ikea icon are you?’ Instagram filter
Ikea has launched a new interactive Instagram app aiming to cash in on the “What X Are You” filter trend dominating the social media platform.
‘Which Ikea icon are you?’…
Aldi accused of “poverty porn” after #AldiPoorestDayChallenge sparks outrage
Aldi has been accused of ‘poverty porn’ and has been hit by a major social media backlash after it challenged influencer to feed their family of four on £25 a…
Casper warns that social media influencers may “adversely affect our reputation” as it launches IPO
Casper Sleep has warned investors that the runaway power of social media influencers could “adversely affect our reputation” and put their money at risk after filing to launch an initial…
Influencer marketing could have peaked in 2019 as “influencer fatigue” sets in
Influencer marketing could have hit its peak as both retailers begin to scrutinise returns and “influencer fatigue” sets in.
Following explosive growth over the past few years, which has seen…
Facebook owns top four most-downloaded apps of the decade
Facebook, Facebook Messenger, WhatsApp and Instagram were the four most downloaded apps of the decade according to new research by App Annie.
All four apps are owned by Facebook, with…
TikTok, Instagram and YouTube are “the future of ecommerce”
TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers.
According to US venture capital giant Andreessem Horowitz “it…
Could the direct-to-consumer boom kill retail?
Social media is posing a significant threat to retailers as increasing numbers of manufacturers use online platforms to bypass them and sell directly to the consumer.
Set to be worth…
Kylie Cosmetics bought for $600m as Coty banks on Instagram to revive sales
Coty has purchased a controlling stake in Kylie Cosmetics as the struggling beauty brand banks on social media to revive its fortunes.
Kylie Jenner’s beauty brand has sold a 51…
Social media fueling serial returns among millenials by “supercharging narcissism” according to psychologist
Social media is fueling the rise of serial returners according to internationally acclaimed psychologist Professor Geoff Beattie.
Serial returning among millennials and gen-z is a bi-product of an increasing need…