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TikTok drops live shopping expansion plans after UK misses targets

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July 5, 2022

TikTok has dropped its plans to expand live shopping ecommerce initiative TikTok Shop across Europe and the US, after the UK project missed targets and failed to gain traction with…

Meta warns employees of “serious times” in leaked internal memo

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Chris Cox Facebook Instagram Meta

July 1, 2022

Isabel Cameron

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Meta has warned its employees of “serious times” and is anticipating a leaner half of the year, according to an internal memo obtained by The Verge. The memo was written…

Snapchat announces paid subscription service at $3.99 per month

Mobile & Apps News Social Media

Snapchat social media Subscription service

June 30, 2022

Isabel Cameron

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Snapchat has launched a new $3.99 a month subscription service that will offer exclusive features to paying subscribers, but the same advertising experience as non-subscribers. Subscribers will be able to…

Apple and Google told to remove TikTok from app stores

Mobile & Apps News Social Media

Alphabet App Store Apple FCC Federal Communications Comission Google Google app store TikTok

June 29, 2022

George Iddenden

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A US Federal Communications Commission (FCC) leader has called for Apple and Google to remove TikTok from their app stores over China-related data security concerns. The short-form video platform is…

TikTok Shop: Why #TikTokmademebuyit is “central to a new kind of shopping culture”

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#TikTokMadeMeBuyIt creators ecommerce Influencer Leeds United Lookfantastic Patrick Nommenson social commerce social media TikTok TikTok SHOP

June 24, 2022

Jacqui Parr

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The way we shop has seen a major shift over the past few years, driven by Gen Z and Millennials and accelerated by the pandemic. Once a simple product-based transaction,…

Instagram trials Yoti’s age verification technology

Automation News Social Media

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June 24, 2022

George Iddenden

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Instagram is trialling London-based digital identification start-up Yoti‘s age verification tech as part of a trial to test user’s age. The partnership will begin in the US on users who…

TikTok explores gamification in ecommerce push

Companies Ecommerce Social Media

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June 23, 2022

Jacqui Parr

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TikTok is exploring gamification as part of its latest ecommerce push, which will see the social media platform using the retail tactic as part of a live sale event for…

Shopify partners with Twitter to expand social commerce offering

Ecommerce News Social Media

ecommerce Shopify Shopify shops social commerce social media Twitter

June 22, 2022

George Iddenden

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Shopify has partnered with social media platform Twitter to launch Twitter Shopping as a social commerce strategy. The Canadian ecommerce giant has become Twitter’s first commerce partner as they launch…

TikTok influencers are leaving over lack of payment and poor-quality products

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Content creator ecommerce social commerce TikTok TikTok SHOP

June 20, 2022

George Iddenden

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TikTok influencers who sell items through the app’s ecommerce program are leaving the platform over complaints of poor or non-existent pay, long hours and being forced to market cheap products.…

Here’s what Elon Musk told Twitter employees in first company meeting

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June 17, 2022

George Iddenden

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Elon Musk addressed Twitter employees on Thursday ahead of his $44 billion acquisition of the social media giant. Musk, who owns both Tesla and SpaceX already, agreed to purchase Twitter…

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