Social Media Archives - Latest Retail Technology News From Across The Globe

Casper Sleep has warned investors that the runaway power of social media influencers could “adversely affect our reputation” and put their money at risk after filing to launch an initial public offering (IPO) on Friday.

Casper warns that social media influencers may “adversely affect our reputation” as it launches IPO

January 13, 2020

Ecommerce, Marketing, News, Social Media

Casper, Instagram, Social Media Influencers

Casper Sleep has warned investors that the runaway power of social media influencers could “adversely affect our reputation” and put their money at risk after filing to launch an initial…

Influencer marketing could have hit its peak as both retailers begin to scrutinise returns and “influencer fatigue” sets in.

Influencer marketing could have peaked in 2019 as “influencer fatigue” sets in

January 2, 2020

Ben Stevens

Marketing, News, Social Media

Influencer Marketing, Instagram

No Comments

Influencer marketing could have hit its peak as both retailers begin to scrutinise returns and “influencer fatigue” sets in. Following explosive growth over the past few years, which has seen…

Facebook owns top four most-downloaded apps of the decade

December 19, 2019

Ava Szajna-Hopgood

Apps / Mobile, Social Media

Apps, Facebook, Facebook Messenger, Instagram, most downloaded apps, Snapchat, Whatsapp, Youtube

No Comments

Facebook, Facebook Messenger, WhatsApp and Instagram were the four most downloaded apps of the decade according to new research by App Annie. All four apps are owned by Facebook, with…

TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers.

TikTok, Instagram and YouTube are “the future of ecommerce”

December 9, 2019

Ben Stevens

Advertising, Apps / Mobile, Ecommerce, News, Social Media

Andreessem Horowitz, Instagram, TikTok, Youtube

2

TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers. According to US venture capital giant Andreessem Horowitz “it…

More than 9000 online retailers are suffering from significant financial “distress” as the retail storm which has dogged the high street this year spreads to companies without physical stores.

Could the direct-to-consumer boom kill retail?

November 20, 2019

Ben Stevens

Industry, News, Social Media

Barclays, direct to consumer, DTC, Facebook, Instagram

No Comments

Social media is posing a significant threat to retailers as increasing numbers of manufacturers use online platforms to bypass them and sell directly to the consumer. Set to be worth…

Kylie Cosmetics bought for $600m as Coty banks on Instagram to revive sales

November 19, 2019

Ben Stevens

News, Social Media

Coty, Gen Z, Instagram, Kylie Cosmetics, Kylie Jenner, Procter & Gamble

No Comments

Coty has purchased a controlling stake in Kylie Cosmetics as the struggling beauty brand banks on social media to revive its fortunes. Kylie Jenner’s beauty brand has sold a 51…

Social media if fueling the rise of serial returners according to internationally acclaimed psychologist Professor Geoff Beattie.

Social media fueling serial returns among millenials by “supercharging narcissism” according to psychologist

October 22, 2019

Ben Stevens

News, Social Media

Big Brother, Geoff Beattie, millenials

No Comments

Social media is fueling the rise of serial returners according to internationally acclaimed psychologist Professor Geoff Beattie. Serial returning among millennials and gen-z is a bi-product of an increasing need…

YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year.

YouTube rolls out AR Beauty Try-On app for all brands

October 15, 2019

Ben Stevens

Augmented Reality, News, Social Media

App, AR, Augmented Reality, Beauty Try-On, Youtube

No Comments

YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year. The augmented reality app…

Abercrombie & Fitch has become the latest retailer to use Instagram’s checkout feature, allowing users to buy items directly from the app.

Abercrombie & Fitch brands latest to offer Instagram checkout

October 11, 2019

Ben Stevens

Apps / Mobile, News, Social Media

Abercrombie & Fitch, checkout, Deutsche Bank, Hollister, Instagram

No Comments

Abercrombie & Fitch has become the latest retailer to use Instagram’s checkout feature, allowing users to buy items directly from the app. Both Abercrombie & Fitch and Hollister, which it…

Adidas has become the first retailer to sell items directly to consumers through Snapchat, as it launches a new 8-bit baseball game.

Adidas becomes first brand to sell directly through Snapchat game with “Baseball’s Next Level”

October 9, 2019

Ben Stevens

Apps / Mobile, News, Social Media

8-bit, Aaron Judge, Adidas, Adizero, Alex Bregman, Baseball, Baseball's Next Level, Carlos Correa, Game, Iron V, Justin Turner, Ninja, Snap Chat

No Comments

Adidas has become the first retailer to sell items directly to consumers through a Snapchat game, as it launches a new 8-bit in-app baseball video game. “Baseball’s Next Level” is…

Social Media

Is this the solution to the serial returns crisis?

The Company