Social Media

ecommerce Instagram Katherine Ryan Livestream Marketing Snug

December 22, 2021

Isabel Cameron

Snug’s latest live social event, an Instagram livestream with comedian Katherine Ryan, saw a 450% growth in sales, compared to its previous live event in March. The 45-minute livestream saw…

Instagram disables artist’s account who used handle ‘@metaverse’ after Facebook rebrand

Facebook Instagram Meta Metaverse

December 16, 2021

Ecommerce Mobile & Apps News Payment Social Media

Instagram has deactivated one of its user’s accounts with the handle ‘@metaverse’ after its parent company rebranded itself to Meta. The account, which was owned by artist Thea-Mai Baumann and…

Majority of British shoppers will do all Christmas shopping online

BNPL buy now pay later Christmas ecommerce Generation Pay online payment methods social media

November 25, 2021

Jacqui Parr

Almost two thirds of British consumers plan to do all their Christmas shopping online this year, despite the reopening of high streets and shopping centres. The Generation Pay research revealed…

Six in 10 Gen Z shoppers will do their Black Friday and Christmas shopping on alternative platforms including TikTok, Pinterest and Alexa, according to research by Brightpearl.

Europeans are quitting their jobs for TikTok

Etsy social commerce TikTok

November 24, 2021

Around one in 10 Europeans are considering quitting their jobs within the next six months, according to data from Morgan Stanley. The social commerce trend has yet to take off…

Beijing to crack down on celebrity-produced content and influencer culture

Alibaba big tech JD.com social commerce social media

November 24, 2021

China’s cyberspace regulator is poised to crackdown on influencer culture and celebrity-produced content online, according to state media reports. Under the new guidelines from the Office of the Central Cyberspace…

First it was the high street, then it was on the internet, now it is social media; the next retail battleground in which commerce brands will fight it out for market shares.

Social media becoming a leading retail channel according to study

social commerce social media

November 12, 2021

Social media is fast becoming a key retail channel for businesses according to new research by SavvyShopper. The findings indicate that shopping using social platforms will pick up pace substantially…

YouTube to hide number of “dislikes” on videos amid video commerce push

Instagram TikTok Youtube

November 11, 2021

YouTube has announced it will no longer display the number of “dislikes” a video has in order to make the platform more hospitable for creators amid its push into social…

YouTube is launching a holiday stream and shop livestream event as it aims to fulfil ecommerce ambitions.

YouTube to move into video commerce as it aims to become shopping platform

Facebook Instagram TikTok Youtube

November 10, 2021

YouTube is launching a holiday stream and shop livestream event as it aims to fulfil ecommerce ambitions. The move will see YouTube creators sell a combination of their own merchandise…

TikTok has announced a new advertising coupon program with BigCommerce to encourage merchants to explore TikTok's ad solutions.

TikTok announces advertising coupon program for merchants

BigCommerce TikTok

November 5, 2021