Could the direct-to-consumer boom kill retail?
Social media is posing a significant threat to retailers as increasing numbers of manufacturers use online platforms to bypass them and sell directly to the consumer.
Set to be worth…
Kylie Cosmetics bought for $600m as Coty banks on Instagram to revive sales
Coty has purchased a controlling stake in Kylie Cosmetics as the struggling beauty brand banks on social media to revive its fortunes.
Kylie Jenner’s beauty brand has sold a 51…
Social media fueling serial returns among millenials by “supercharging narcissism” according to psychologist
Social media is fueling the rise of serial returners according to internationally acclaimed psychologist Professor Geoff Beattie.
Serial returning among millennials and gen-z is a bi-product of an increasing need…
YouTube rolls out AR Beauty Try-On app for all brands
YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year.
The augmented reality app…
Abercrombie & Fitch brands latest to offer Instagram checkout
Abercrombie & Fitch has become the latest retailer to use Instagram’s checkout feature, allowing users to buy items directly from the app. Both Abercrombie & Fitch and Hollister, which it…
Adidas becomes first brand to sell directly through Snapchat game with “Baseball’s Next Level”
Adidas has become the first retailer to sell items directly to consumers through a Snapchat game, as it launches a new 8-bit in-app baseball video game.
“Baseball’s Next Level” is…