Social Media

Facebook bans adverts for medical face masks to stop price gouging

Facebook bans adverts for medical face masks in effort to stop price gouging

March 9, 2020

Facebook has placed a temporary ban on adverts for medical face masks as it looks to tackle traders exploiting a public health emergency. Over the weekend the social media giant…

Luxury brands and further increasing turning to digital channels like social media to power their marketing campaigns

Luxury brands are piling marketing budgets into social media to reach Gen Z

Advertising Marketing News Social Media

Gartner Gen Z Index Influencers Instagram Luxury social media

February 27, 2020

Ben Stevens

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Luxury brands and increasingly turning to digital channels like social media to power their marketing campaigns and reach younger consumers. According to a new study from Gartner examining brands benchmarked…

Facebook has launched its own rival to Pinterest sending shares in the social ‘discovery’ platform falling more than four per cent.

Facebook launches new Pinterest rival Hobbi

Apps / Mobile Ecommerce News Social Media

Facebook Hobbi Pinterest

February 17, 2020

Ben Stevens

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Facebook has launched its own rival to Pinterest sending shares in the social ‘discovery’ platform falling more than four per cent. Pinterest, which boasts over 250 million users and according…

Ikea launches ‘Which Ikea icon are you?’ Instagram filter

Apps / Mobile Augmented Reality News Social Media

Filter Ikea Instagram

February 17, 2020

Ben Stevens

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Ikea has launched a new interactive Instagram app aiming to cash in on the “What X Are You” filter trend dominating the social media platform. ‘Which Ikea icon are you?’…

Aldi has been accused of ‘poverty porn’ and has been hit by a major social media backlash after it challenged influencer to feed their family of four on £25 a week.

Aldi accused of “poverty porn” after #AldiPoorestDayChallenge sparks outrage

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#AldiPoorestDayChallenge Aldi Influencers Poverty Porn social media

January 31, 2020

Ben Stevens

Aldi has been accused of ‘poverty porn’ and has been hit by a major social media backlash after it challenged influencer to feed their family of four on £25 a…

Casper Sleep is closing down all of its European operations while laying off around “21 per cent of its corporate workforce globally” as it continues to struggle after its IPO.

Casper warns that social media influencers may “adversely affect our reputation” as it launches IPO

Ecommerce Marketing News Social Media

Casper Instagram Social Media Influencers

January 13, 2020

Ben Stevens

Casper Sleep has warned investors that the runaway power of social media influencers could “adversely affect our reputation” and put their money at risk after filing to launch an initial…

Facebook owns top four most-downloaded apps of the decade

Apps / Mobile Social Media

Apps Facebook Facebook Messenger Instagram most downloaded apps Snapchat Whatsapp Youtube

December 19, 2019

Ava Szajna-Hopgood

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Facebook, Facebook Messenger, WhatsApp and Instagram were the four most downloaded apps of the decade according to new research by App Annie. All four apps are owned by Facebook, with…

TikTok is testing a new “shop now” button on its platform linking users directly to advertisers’ ecommerce sites from influencer videos.

TikTok, Instagram and YouTube are “the future of ecommerce”

Advertising Apps / Mobile Ecommerce News Social Media

Andreessem Horowitz Instagram TikTok Youtube

December 9, 2019

Ben Stevens

TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers. According to US venture capital giant Andreessem Horowitz “it…

Online spending in the UK has plummeted since it was revealed that non-essential physical retail stores were due to re-open imminently.

Could the direct-to-consumer boom kill retail?

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Barclays direct to consumer DTC Facebook Instagram

November 20, 2019

Ben Stevens

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Social media is posing a significant threat to retailers as increasing numbers of manufacturers use online platforms to bypass them and sell directly to the consumer. Set to be worth…

Big Interview: Bossa Nova Robotics managing director Red McKay

02/06/2020 11:05 AM

Automated grocery technology went from luxury to necessity almost overnight during the pandemic, we spoke to Bossa Nova to find out how the industry could change for good.

Since the term “robot” was first coined by Czech author Karel Čapek in 1921, the idea of an autonomous, mechanical entity handling the most laborious roles of the working world…

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