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TikTok has extended its partnership with Shopify, allowing its UK sellers to sell to customers directly through their profiles for the first time.

Shopify sellers can now sell directly through TikTok accounts amid latest ‘social commerce’ push

August 25, 2021

TikTok has extended its partnership with Shopify, allowing its UK sellers to sell to customers directly through their profiles for the first time. Shopify has once again ramped up its…

JD Sports has partnered with Nike to launch the UK’s first augmented reality (AR) shoe try-on through short-form video giant TikTok.

JD and Nike launch UK’s first virtual sneaker try-on event via TikTok

Augmented & Virtual Reality Marketing Social Media

Augmented Reality JD JD Sports Nike TikTok VaporMax virtual try on

August 18, 2021

Ben Stevens

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JD Sports has partnered with Nike to launch the UK’s first augmented reality (AR) shoe try-on through short-form video giant TikTok. JD is launching the interactive social media campaign, created…

Just Hype is set to launch on TikTok’s new in-app shopping service in what it calls a “massive opportunity” to reach younger shoppers.

TikTok’s new in-app retail purchases come to the UK with Just Hype tie-up

Mobile & Apps Social Media

in-app just hype Live Shopping social media TikTok

August 18, 2021

Ben Stevens

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Just Hype is set to launch on TikTok’s new in-app shopping service in what it calls a “massive opportunity” to reach younger shoppers. TikTok has been trialling its online shopping…

Instagram introduces new ad functionality to its eccommerce platform in latest retail push

Social Media

Ads Instagram Shop social media

August 12, 2021

Ben Stevens

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Instagram has added yet another string to its ecommerce bow as it introduces adverts to its Instagram Shops platform. The Facebook-owned social media giant is trialling new advertising functionality allowing…

Videos of a man dressed in a Spiderman costume punching and kicking an Asda employees have driven yet more demands for new laws to crack down on violence towards shop workers.

Video of Asda worker being kicked in the throat ignites latest demands for new laws to protect staff

Industry Social Media

Asda GMB Spiderman violence

July 27, 2021

Ben Stevens

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Videos of a man dressed in a Spiderman costume punching and kicking an Asda employee have driven yet more demands for new laws to crack down on violence towards shop…

Twitter has announced it plans to move into commerce in the future as it also posts its second quarterly report.

Twitter looks to ecommerce to compete with TikTok and Facebook

Ecommerce News Social Media

Facebook TikTok Twitter

July 26, 2021

George Iddenden

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Twitter has announced it plans to move into ecommerce in the future amid its second quarterly report. The platform’s chief financial officer Ned Segal said the company wanted to bring…

YouTube has acquired Indian video ecommerce start-up Simsim in a deal thought to be worth $70 million in the platforms latest push into retail.

YouTube acquires Indian video ecommerce start-up SimSim

July 21, 2021

YouTube has acquired Indian video ecommerce start-up Simsim in a deal thought to be worth $70 million in the platforms latest push into retail. The Google-video streaming giant announced today…

TikTok is launching its first ever physical retail destination in Westfield London aiming to bring the “experience of video and retail” to a real-life format.

TikTok to launch first ever physical destination with Westfield London

Social Media

Ben Black Ehiz Ufuah For You house Jeremy Lynch Kyle Thomas Poppy O’Toole social media TikTok Westfield London

July 12, 2021

Ben Stevens

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Westfield London is launching its first ever physical TikTok activation in partnership with the social media giant aiming to bring the “experience of video and retail” to a real-life format.…

Amazon blames social media for fake reviews crisis as more evidence of review manipulation revealed

Ecommerce Social Media

Amazon Facebook Fake Reviews social media Which?

June 18, 2021

Ben Stevens

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Amazon has blamed social media platforms for the growing fake reviews crisis on its marketplace, as more damning evidence of review manipulation is uncovered by consumer groups. Amazon, which now…

Pinterest has introduced a new ‘shopping list’ feature as it becomes the latest social media giant to push into ecommerce.

Pinterest adds ‘Shopping List’ feature in latest push into ecommerce

Social Media

ecommerce Pinterest social media

June 8, 2021

Ben Stevens

No Comments

Pinterest has introduced a new ‘shopping list’ feature as it becomes the latest social media giant to push into ecommerce. Pinterest Shopping, launched this week in the UK and US,…

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