Social Media

The North Face, Puma and Pernod Ricard are returning to Facebook as the #StopHateForProfit boycott loses steam and fails to make a dent in revenues.

The North Face and Puma resume Facebook advertising as boycott fails to dent ad revenues

August 4, 2020

The North Face, Puma and Pernod Ricard are returning to Facebook as the #StopHateForProfit boycott loses steam and fails to make a dent in revenues. The North Face, which was…

TikTok users will soon be able to purchase items as they scroll through the app as the social media giant makes its biggest push yet into ecommerce.

Microsoft confirms plans to buy TikTok despite imminent US ban

*New Companies Social Media

ByteDance Donald Trump Microsoft social media TikTok US

August 3, 2020

Ben Stevens

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Microsoft is in talks to buy social media giant TikTok in the US just days after President Trump threatened to ban the app over security concerns. Microsoft confirmed yesterday that…

Burberry has launched its first ‘social media store’ in China aiming to connect shoppers’ “online life with your in-store life”.

Burberry launches first “social media store” in China

Instore Social Media

Burberry social media Tencent WeChat

August 3, 2020

Ben Stevens

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Burberry has launched its first ‘social media store’ in China aiming to connect shoppers’ “online life with your in-store life”. Burberry has partnered with Chinese tech behemoth Tencent to develop…

Boohoo has announced the launch of its first TikTok song in its latest social media marketing campaign aimed squarely at Gen Z shoppers.

Boohoo launches first TikTok song with #ItsfromBoohoo challenge

Marketing Social Media

Boohoo Kelianne Stankus social media TikTok

July 30, 2020

Ben Stevens

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Boohoo has announced the launch of its first TikTok song in its latest social media marketing campaign aimed squarely at Gen Z shoppers. The fast fashion retailer, who has largely…

Ikea, Walmart and Peloton have become the latest major brands to pull their Facebook advertising spend but have all chosen to not announce it publicly.

Ikea, Walmart and McDonald’s have all quietly pulled their Facebook advertising spend

Advertising News Social Media

Allstate Dell Facebook Geico Ikea Kellogg’s Kohls McDonald's Peloton StopHateforProfit Walmart

July 24, 2020

Ben Stevens

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Ikea, Walmart and Peloton have become the latest major brands to pull their Facebook advertising spend but have all chosen to not announce it publicly. According to a new report…

Google is launching a new experimental interactive video shopping platform Shoploop which can introduce shoppers to new products in under 90 seconds.

Google launches experimental video shopping platform Shoploop

Ecommerce Social Media

Google Instagram NTWRK Shoploop TikTok video shopping

July 17, 2020

Ben Stevens

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Google is launching a new experimental interactive video shopping platform Shoploop which can introduce shoppers to new products in under 90 seconds. Shoploop is designed to combine entertainment and shopping…

Even Instagram's founders could not have predicted at the time that their photo sharing site would become one of today’s most popular direct-to-consumer ecommerce platforms.

Instagram launches ‘Instagram Shop’ platform amid continued push into retail

Apps / Mobile marketplace Social Media

Facebook Facebook Pay Instagram Shop

July 17, 2020

Ben Stevens

No Comments

Instagram has launched its new Instagram Shop feature allowing users to purchase items from inside Explore for the first time. In the social media platforms latest push to establish itself…

PrettyLittleThing (PLT) has been widely panned on social media for selling a fishnet diamante face mask which was branded as “useless”.

PrettyLittleThing panned on social media for selling “useless” Diamante Fishnet Mask

Ecommerce Social Media

Boohoo Face Mask PLT PrettyLittleThing Twitter

July 16, 2020

Ben Stevens

No Comments

PrettyLittleThing (PLT) has been widely panned on social media for selling a fishnet diamante face mask which was branded as “useless”. The online fast fashion giant listed its ‘Diamante Fishnet…

President Trump has vowed not to extend social media giant TikTok’s sell-by date of September 15.

Amazon temporarily bans TikTok from employee phones as security concerns grow

News Security Social Media

Amazon Mike Pompeo TikTok Wells Fargo

July 13, 2020

Ben Stevens

Amazon instructed its employees to remove TikTok from their mobile devices due to “security risks” on Friday, before reversing its decision hours later. TikTok, the Chinese video sharing app which…

Superdrug is taking a stand against cyberbullying with its new #BeKind campaign after seeing a spike in “unacceptable and negative” comments on its social media platforms.

Superdrug will begin actively responding to social media trolls telling them they “won’t tolerate cyber bullying”

Social Media

#BeKind Ditch the Label Facebook Instagram social media Superdrug

July 10, 2020

Ben Stevens

Superdrug is taking a stand against cyberbullying with its new #BeKind campaign after seeing a spike in “unacceptable and negative” comments on its social media platforms. The beauty and makeup…

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