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TikTok has seen shopping on its platform skyrocket 553 per cent during the pandemic as ‘social commerce’ becomes the next major battleground for retailers.

TikTok sees 553% growth in shopping as social media becomes new retail battleground

May 26, 2021

TikTok has seen shopping on its platform skyrocket 553 per cent during the pandemic as ‘social commerce’ becomes the next major battleground for retailers. According to new data from Bazaarvoice,…

Snap has launched a raft of new shopping features including an augmented reality (AR) try-on feature and a new ‘Screenshop’ product discovery tool, amid an aggressive push into ecommerce.

Snapchat ramps up ecommerce offering with raft of new AR shopping features

Augmented & Virtual Reality Social Media

Augmented Reality Snap Snapchat social media

May 21, 2021

Ben Stevens

No Comments

Snap has launched a raft of new shopping features including an augmented reality (AR) try-on feature and a new ‘Screenshop’ product discovery tool, amid an aggressive push into ecommerce. The…

Zara owner Inditex becomes latest to launch its own video game

Advertising Augmented & Virtual Reality Marketing Social Media

Adidas Gucci Inditex Primark Pull&Bear Puma Zara

May 18, 2021

Ben Stevens

No Comments

Zara’s owner Inditex has become the latest fashion brand to launch a video game in an effort to attract younger shoppers. Inditex has launched a new augmented reality (AR) video…

TikTok has begun testing in-app sales with a number of brands in Europe marking the social media giant’s biggest push into ecommerce to date.

TikTok is testing in-app shopping with a number of European brands

Social Media

ByteDance Hype TikTok

May 13, 2021

Ben Stevens

No Comments

TikTok has begun testing in-app sales with a number of brands in Europe marking the social media giant’s biggest push into ecommerce to date. The short-form video app, owned by…

Food retailers and business groups have slammed government plans to impose a blanket ban on “junk food” advertising across all social media and online platforms.

Industry slams “absurd” online junk food advertising ban warning it will severely impact COVID recovery

Advertising Social Media

Advertising Junk food online social media

May 12, 2021

Ben Stevens

No Comments

Food retailers and business groups have slammed government plans to impose a blanket ban on “junk food” advertising across all social media and online platforms. The “absurd” plan was announced…

Etsy has launched a new tool enabling social media influencers to share their favourite items with their followers, in hopes of bringing new customers to the platform.

Etsy launches new tool for influencers to share “what they love” on the platform

Marketplaces Social Media

Etsy Influencer Josh Silverman

May 7, 2021

Ben Stevens

No Comments

Etsy has launched a new tool enabling social media influencers to share their favourite items with their followers, in hopes of bringing new customers to the platform. Speaking to CNBC…

Prime Minister Boris Johnson has insisted that he “loves John Lewis” after facing a widespread backlash on social media and probe into the controversial refurbishment.

PM says he “loves John Lewis” amid ongoing backlash

Companies Social Media

Boris Johnson John Lewis Kier Starmer

April 30, 2021

Ben Stevens

1

Prime Minister Boris Johnson has insisted that he “loves John Lewis” after facing a widespread backlash on social media and probe into the controversial refurbishment. Reports continued to circle this…

John Lewis has hit back at Prime Minister Boris Johnson on Twitter as controversy grows over reported “John Lewis furniture nightmare” comments.

John Lewis hits back at PM’s “furniture nightmare” comments in Twitter posts

Social Media

Boris Johnson furniture nightmare John Lewis Twitter

April 29, 2021

Ben Stevens

2

John Lewis has hit back at Prime Minister Boris Johnson on Twitter as controversy grows over reported “John Lewis furniture nightmare” comments. The department store has weighed in on the…

TikTok is being sued for billions of pounds in the UK and Europe over accusations it has illegally collected personal information of millions of children.

TikTok sued for billions over accusations it illegally collects millions of children’s personal data

Security Social Media

Anne Longfield Data TikTok

April 22, 2021

Ben Stevens

1

TikTok is being sued for billions of pounds in the UK and Europe over accusations it has illegally collected personal information from millions of children. The Chinese social media giant,…

Babyboo has been slammed by the advertising authority and had an advert banned for “implying women should aspire to being objectified”.

Babyboo has advert banned for “implying women should aspire to being objectified”

Advertising Social Media

Advertising Advertising Standards Authority ASA Babyboo

April 14, 2021

Ben Stevens

1

Babyboo has been slammed by the advertising authority and had an advert banned for “implying women should aspire to being objectified”. The advert in question, posted on Instagram in October…

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