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President Trump has vowed not to extend social media giant TikTok’s sell-by date of September 15.

TikTok, Instagram and YouTube are “the future of ecommerce”

Advertising Apps / Mobile Ecommerce News Social Media

December 9, 2019

TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers. According to US venture capital giant Andreessem Horowitz “it…

Online retail sales dropped 10 per cent in July as pubs and restaurants opened triggering “a shift in spending patterns amongst consumers”.

Could the direct-to-consumer boom kill retail?

Industry News Social Media

Barclays direct to consumer DTC Facebook Instagram

November 20, 2019

Ben Stevens

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Social media is posing a significant threat to retailers as increasing numbers of manufacturers use online platforms to bypass them and sell directly to the consumer. Set to be worth…

Kylie Cosmetics bought for $600m as Coty banks on Instagram to revive sales

News Social Media

Coty Gen Z Instagram Kylie Cosmetics Kylie Jenner Procter & Gamble

November 19, 2019

Ben Stevens

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Coty has purchased a controlling stake in Kylie Cosmetics as the struggling beauty brand banks on social media to revive its fortunes. Kylie Jenner’s beauty brand has sold a 51…

The Advertising Standards Authority (ASA) is being urged to force social media influencers not to promote “perfectionism” and be clearer about their adverts.

Social media fueling serial returns among millenials by “supercharging narcissism” according to psychologist

News Social Media

Big Brother Geoff Beattie millenials

October 22, 2019

Ben Stevens

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Social media is fueling the rise of serial returners according to internationally acclaimed psychologist Professor Geoff Beattie. Serial returning among millennials and gen-z is a bi-product of an increasing need…

YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year.

YouTube rolls out AR Beauty Try-On app for all brands

Augmented Reality News Social Media

App AR Augmented Reality Beauty Try-On Youtube

October 15, 2019

Ben Stevens

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YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year. The augmented reality app…

Abercrombie & Fitch has become the latest retailer to use Instagram’s checkout feature, allowing users to buy items directly from the app.

Abercrombie & Fitch brands latest to offer Instagram checkout

Apps / Mobile News Social Media

Abercrombie & Fitch checkout Deutsche Bank Hollister Instagram

October 11, 2019

Ben Stevens

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Abercrombie & Fitch has become the latest retailer to use Instagram’s checkout feature, allowing users to buy items directly from the app. Both Abercrombie & Fitch and Hollister, which it…

Adidas has become the first retailer to sell items directly to consumers through Snapchat, as it launches a new 8-bit baseball game.

Adidas becomes first brand to sell directly through Snapchat game with “Baseball’s Next Level”

Apps / Mobile News Social Media

8-bit Aaron Judge Adidas Adizero Alex Bregman Baseball Baseball's Next Level Carlos Correa Game Iron V Justin Turner Ninja Snap Chat

October 9, 2019

Ben Stevens

No Comments

Adidas has become the first retailer to sell items directly to consumers through a Snapchat game, as it launches a new 8-bit in-app baseball video game. “Baseball’s Next Level” is…

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