River Island is making its Instagram feed shoppable as it partners with social commerce specialist Curalate to roll out a range of new technologies.

Harry Potter: Wizards Unite, the latest augmented reality (AR) mobile game from the makers of Pokemon Go, has already secured a raft of retail partnerships. The new game, which was released last week, follows a similar format to its predecessor and requires players to explore their environment to co...

Instagram’s boss Adam Mosseri has laid out his long-term vision to dramatically ramp up the social media app’s retail offering. The Facebook owned app has been adding various retail focused features for over a year, but this marks the first instance its boss has laid out his ambitions to make Instag...

Walmart has begun offering grocery delivery via WhatsApp at its Superama stores in Mexico, simply by texting a shopping list. According to Reuters, customers at Walmart’s Mexican subsidiary can now send their shopping lists to a number run by Walmart, and have their items picked and delivered to the...

Spoon Guru, the AI-powered dietary tech start-up, has announced a string of partnerships which will see its technology rolled out globally. The app, which partnered with Tesco in 2017 and has reportedly led to a basket conversion rates increasing as much as 500 per cent, allows users with special di...

Nearly a quarter of 18 to 24-year-olds have sold clothes via resale apps as usage of platforms like Depop and Vinted skyrockets. According to new research from the Fashion Retail Academy, resale apps are replacing traditional methods of flogging second-hand clothes, seeing usage rise 113 per cent ov...

US outdoor fashion brand Mountain Hardwear is set to launch its augmented reality (AR) app to European retailers, providing a virtual showcase for its latest products. Mountain Hardwear, a subsidiary of Columbia Sportswear, launched the app in the US in January and is now poised to roll it out acros...

Asos has launched a new “Virtual Catwalk” features to its app, marking its first foray into augmented reality (AR). Developed in partnership with AR firm HoloMe, the online giant’s new app allows users to point their smartphone camera at any flat surface to see a virtual model exhibiting the clothes...

Iceland has celebrated £500,000 of in-store sales driven by the introduction of redeemable mobile discount vouchers with its digital wallet. The frozen food specialist partnered with The Mobile Wallet company to issue a range of print-based coupons in national newspapers, which users can scan with t...

The number of people using digital wallets will nearly double to 4 billion in the next five years, as technology continues to improve the platform’s security. According to a new report from Juniper Research, the number of shoppers using digital wallets is set to rise from 2.3 billion to 4 billion by...