Artificial Intelligence

Asos is dramatically accelerating its augmented reality (AR) “See My Fit” roll out, allowing users to accurately see what items look like in different sizes and on different body types.
05/05/2020  12:00 AM

Asos ramps up roll out of AR ‘See My Fit’ app to help protect the “wellbeing of our models and staff”

Asos is dramatically accelerating its augmented reality (AR) “See My Fit” roll out, allowing users to accurately see what items look like in different sizes and on different body types. First launched in January, Asos’ AR tool digitally maps its products to 16 different real-life models with differe...
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