Gucci has launched a new virtual shopping service allowing customers to communicate with staff via video call in a first for the luxury sector.

Yoox Net-a-Porter (YNAP) has launched a new programme dedicated to developing artificial intelligence (AI) technologies like visual search and virtual try-on.

Uniqlo has teamed up with Pokémon Go to launch a range of t-shirts available both in-game and at Uniqlo stores.

Mamas & Papas has launched the "UK’s first" virtual personal shopping service for customers stuck inside during lockdown.

Asos is dramatically accelerating its augmented reality (AR) “See My Fit” roll out, allowing users to accurately see what items look like in different sizes and on different body types. First launched in January, Asos’ AR tool digitally maps its products to 16 different real-life models with differe...

Here’s Charged’s list of the top retailers utilising augmented reality to achieve seamless and interactive shopping experiences.

In a bid to lure customers in-store, Carrefour has partnered with Cash Converters to add another offering to its bricks and mortar operations.

Burberry has released its latest augmented reality (AR) feature enabling customers to view 3D renders of its items in the real world via Google Search.

Augmented and virtual reality (AR and VR) are increasingly being used by UK shoppers to sample products before committing to a purchase, according to new research.

Apple has updated its augmented reality (AR) Quick Look app allowing shoppers to purchase items in-app with the touch of a button.