Hugo Boss has partnered with Reactive Reality, virtual try-on platform, to launch 3D digital dressing room technology on its website. 

Charged attended the Snap AR fashion and beauty brunch, held at Noho Studios, London to check out Snapchat's latest AR innovations for fashion and beauty retailers...

Meta has come under fire from VR app developers for imposing charges on apps created for its virtual reality (VR) headset.

Walmart has started negotiations to acquire AR optical technology company Memoni, with financial terms not yet disclosed.

Meta CEO Mark Zuckerberg has said he believes the metaverse could be a large part of his social network platform's business in the second half of the decade.

Perfect Corp. has partnered with hair care and hair tools brand Beachwaver for an interactive augmented reality try-on experience, bringing its newest boho summer floral collection to life. 

Amazon has made a moved further into the augmented reality (AR) space as part of a strategy to appeal more to 'sneaker heads'.

Robinsons is launching its new 'Big Fruit Hunt' campaign, centred around a digital augmented reality (AR) fruit hunt. 

Snap has unveiled a raft of new augmented reality (AR) shopping tools to make AR creation simple, fast and cost effective for businesses, meanwhile offering consumers more places to shop using AR both on and off Snapchat.

As the metaverse begins to take hold, the virtual world must improve and champion body positivity and inclusivity, argues Blueberry Entertainment founder and chief executive Mishi McDuff.