Amazon has opened its first ever high-tech hair salon in London’s Spitalfields allowing shoppers to test new styles and colours in augmented reality.

E-commerce brand Farfetch is moving into the physical retail space in a bid to digitalise the luxury fashion industry with fashion boutique Browns. The flagship store, which will be on Mayfair’s Brook Street, will use technology to enhance shoppers’ experiences when browsing. Farfetch ha...

Burberry has created an interactive virtual replica of its flagship Tokyo store allowing shoppers to browse and buy its entire spring/summer 2021 collection.

Machine-A is launching a virtual reality store to promote London Fashion Week (LFW) and allow visitors to experience collections while maintaining social distancing.

Augmented reality in retail is set to be worth more than $12 billion by 2025 as more brands transform their shopping platforms to “interactive experiences”.

Mobile ecommerce has almost exclusively involved finding ways to shrink websites to fit on smaller screens. Yet, this tactic has completely overlooked the most significant opportunity smartphone culture presents.

Amazon has unveiled a new custom t-shirt service which uses a “virtual body double” based on customers’ photos to create the perfect fit.

Co-op has launched a new augmented reality experience aiming to “drive a sense of togetherness” for its customers and colleagues during lockdown.

Lululemon is set to begin selling its recently acquired augmented reality (AR) smart mirrors in its stores from this month.

Cosmetics brand L'Oréal Paris this week launched its first line of virtual makeup products.