Alibaba has purchased an Israeli augmented reality (AR) company InfinityAR in a deal thought to be worth more than $10 million (£7.5 milion). This morning the Chinese ecommerce giant announced that it was to acquire the startup, in which it already had a significant stake, for an undisclosed sum. In...

Dior has introduced a new AR filter to its Instagram account allowing its followers to virtually try on its new DiorSoLight sunglasses range. The luxury fashion retailer’s new filter, available via its Sstories page on Instagram, maps a virtual model of both its new sunglasses range and or its doubl...

L’Oréal and AS Watson Group (AWS) are set to launch a new AR app allowing shoppers to virtually try on 300 makeup products. ASW, which owns Superdrug in the UK, has partnered with beauty giant L’Oréal’s AI and AR company Modiface to launch its new ColourMe app, available on AWS’s mobile apps. The Co...

Apple is understood to be working on its own AR glasses which could be released as early as next year. According to a new report from analyst Ming-Chi Kuo, the technology giant has shifted its strategy since leaked reports first revealed the device was in development in 2017. The glasses will now re...

JD.com has lent its advanced augmented reality (AR) technology to help teach children about “stranger danger”. The Chinese retail and tech giant has developed a new AR children’s story book based the German book “Ich geh doch nicht mit Jedem mit!” (“I’m not going with everyone!”) by Dagmar Geisler,...

Welcome to Charged, our new publication dedicated to providing the latest news, analysis and comment about the technologies driving transformation in the retail sector at such a pivotal time.Over the coming months we will be examining a number of key technologies shaping not only the way retailers i...