Augmented Reality
Amazon has opened its first ever high-tech hair salon in London’s Spitalfields allowing shoppers to test new styles and colours in augmented reality.
Farfetch to open its first digitalised luxury store
06/04/2021 10:11 AM
E-commerce brand Farfetch is moving into the physical retail space in a bid to digitalise the luxury fashion industry with fashion boutique Browns. The flagship store, which will be on Mayfair’s Brook Street, will use technology to enhance shoppers’ experiences when browsing. Farfetch ha...
Burberry launches virtual interactive replica of its flagship Tokyo store
19/03/2021 12:12 PM
Burberry has created an interactive virtual replica of its flagship Tokyo store allowing shoppers to browse and buy its entire spring/summer 2021 collection.
Machine-A to launch virtual reality store to promote London Fashion Week designers
19/02/2021 10:10 AM
Machine-A is launching a virtual reality store to promote London Fashion Week (LFW) and allow visitors to experience collections while maintaining social distancing.
AR retail market set to be worth $12bn by 2025 thanks to pandemic boost
03/02/2021 11:54 AM
Augmented reality in retail is set to be worth more than $12 billion by 2025 as more brands transform their shopping platforms to “interactive experiences”.
Virtual shopping is set to be the next major trend in retail
05/01/2021 2:23 PM
Mobile ecommerce has almost exclusively involved finding ways to shrink websites to fit on smaller screens. Yet, this tactic has completely overlooked the most significant opportunity smartphone culture presents.
Amazon to launch custom t-shirt service using “virtual body doubles” based on customer photos
17/12/2020 1:34 PM
Amazon has unveiled a new custom t-shirt service which uses a “virtual body double” based on customers’ photos to create the perfect fit.
Co-op launches AR experience to celebrate donating £15m to local causes
20/11/2020 12:02 PM
Co-op has launched a new augmented reality experience aiming to “drive a sense of togetherness” for its customers and colleagues during lockdown.
Lululemon to sell newly acquired AR smart mirrors in all stores this month
13/11/2020 11:41 AM
Lululemon is set to begin selling its recently acquired augmented reality (AR) smart mirrors in its stores from this month.
L’Oréal Paris launches its first virtual makeup – “only wearable online”
10/11/2020 8:38 AM
Cosmetics brand L'Oréal Paris this week launched its first line of virtual makeup products.
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