Mobile ecommerce has almost exclusively involved finding ways to shrink websites to fit on smaller screens. Yet, this tactic has completely overlooked the most significant opportunity smartphone culture presents.
17/12/2020 1:34 PM
Amazon has unveiled a new custom t-shirt service which uses a “virtual body double” based on customers’ photos to create the perfect fit.
20/11/2020 12:02 PM
Co-op has launched a new augmented reality experience aiming to “drive a sense of togetherness” for its customers and colleagues during lockdown.
13/11/2020 11:41 AM
Lululemon is set to begin selling its recently acquired augmented reality (AR) smart mirrors in its stores from this month.
10/11/2020 8:38 AM
Cosmetics brand L'Oréal Paris this week launched its first line of virtual makeup products.
09/11/2020 7:58 AM
John Lewis and Waitrose are preparing for ‘the most virtual Christmas to date’ with over 100 virtual festive events for customers.
06/11/2020 12:03 PM
John Lewis & Partners has launched a new augmented reality “Virtual Christmas Tree” feature, allowing shoppers to put up a decorated Christmas tree in their home in seconds.
25/09/2020 11:16 AM
John Lewis has launched a virtual Christmas shop for the first time allowing customers to take a 3D tour of their flagship store from their own homes.
25/09/2020 10:34 AM
Augmented reality (AR) shopping is set to see a dramatic rise in adoption thanks to the pandemic, topping 100 million users by the end of the year.
26/08/2020 11:20 AM
Amazon has launched a new augmented reality (AR) shopping tool, allowing shoppers to virtually place furniture in their home before committing to a purchase.
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