Jo Malone has expanded its virtual reality showroom for customers to browse limited edition collections and fragrances.

Google has partnered with augmented reality (AR) technology provider Perfect Corp enabling shoppers to use its virtual try-on feature in Google Search.

Gucci has sold a virtual handbag on gaming platform Roblox for a higher price than the bag is worth in real life.

Snap has launched a raft of new shopping features including an augmented reality (AR) try-on feature and a new ‘Screenshop’ product discovery tool, amid an aggressive push into ecommerce.

Zara’s owner Inditex has become the latest fashion brand to launch a video game in an effort to attract younger shoppers.

London Fashion Week will be a “digital-first” event for the second year running despite the easing of lockdown restrictions.

Walmart has acquired virtual try-on start-up Zeekit as it ramps up its digital offering and seeks to provide an “inspiring and personalized digital experience” for customers.

Amazon has opened its first ever high-tech hair salon in London’s Spitalfields allowing shoppers to test new styles and colours in augmented reality.

E-commerce brand Farfetch is moving into the physical retail space in a bid to digitalise the luxury fashion industry with fashion boutique Browns. The flagship store, which will be on Mayfair’s Brook Street, will use technology to enhance shoppers’ experiences when browsing. Farfetch ha...

Burberry has created an interactive virtual replica of its flagship Tokyo store allowing shoppers to browse and buy its entire spring/summer 2021 collection.