Mobile ecommerce has almost exclusively involved finding ways to shrink websites to fit on smaller screens. Yet, this tactic has completely overlooked the most significant opportunity smartphone culture presents.

Amazon has unveiled a new custom t-shirt service which uses a “virtual body double” based on customers’ photos to create the perfect fit.

Co-op has launched a new augmented reality experience aiming to “drive a sense of togetherness” for its customers and colleagues during lockdown.

Lululemon is set to begin selling its recently acquired augmented reality (AR) smart mirrors in its stores from this month.

Cosmetics brand L'Oréal Paris this week launched its first line of virtual makeup products.

John Lewis and Waitrose are preparing for ‘the most virtual Christmas to date’ with over 100 virtual festive events for customers.

John Lewis & Partners has launched a new augmented reality “Virtual Christmas Tree” feature, allowing shoppers to put up a decorated Christmas tree in their home in seconds.

John Lewis has launched a virtual Christmas shop for the first time allowing customers to take a 3D tour of their flagship store from their own homes.

Augmented reality (AR) shopping is set to see a dramatic rise in adoption thanks to the pandemic, topping 100 million users by the end of the year.

Amazon has launched a new augmented reality (AR) shopping tool, allowing shoppers to virtually place furniture in their home before committing to a purchase.