John Lewis has launched a virtual Christmas shop for the first time allowing customers to take a 3D tour of their flagship store from their own homes.
25/09/2020 10:34 AM
Augmented reality (AR) shopping is set to see a dramatic rise in adoption thanks to the pandemic, topping 100 million users by the end of the year.
26/08/2020 11:20 AM
Amazon has launched a new augmented reality (AR) shopping tool, allowing shoppers to virtually place furniture in their home before committing to a purchase.
13/07/2020 11:16 AM
MySize ID has partnered with augmented reality virtual mirror startup Sweet Fit so users can scan their entire figure and receive accurate real-time measurements.
01/07/2020 9:24 AM
Lululemon has acquired augmented reality (AR) home fitness giant Mirror for $500 million as it seeks to capitalise on the lockdown driven home-fitness boom.
29/06/2020 10:15 AM
Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app.
25/06/2020 9:49 AM
TikTok has officially launched ‘TikTok For Business’ offering brands and retailers a myriad of marketing tools in a major challenge to Snapchat and Instagram.
19/06/2020 10:54 AM
Etsy has launched a new augmented reality (AR) app allowing shoppers to virtually preview over 5 million paintings, photographs and prints in their homes.
04/06/2020 9:25 AM
Gucci has launched a new virtual shopping service allowing customers to communicate with staff via video call in a first for the luxury sector.
01/06/2020 10:54 AM
Yoox Net-a-Porter (YNAP) has launched a new programme dedicated to developing artificial intelligence (AI) technologies like visual search and virtual try-on.
SUBSCRIBE TO OUR NEWSLETTER
Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.
Gaming offers an immersive environment where players are highly engaged with content, meaning ads de...
It is the first mile, not the last mile, where brands evolve to meet the shifting behaviours of thei...
One way in which one of the UK’s largest consumer delivery companies, Hermes, has been able to adapt...
10 Years of Instagram: from photography to shopping, how one of the world’s biggest social media apps has become an online mall
Even Instagram's founders could not have predicted at the time that their photo sharing site would b...