More and more retailers are investing time and money into augmented reality (AR) strategies, none doing so more successfully than Snapchat,

Moonpig has created its first AR experience featuring a mini-game which will run in parallel with its Christmas TV ads and showcase gifts available this festive season. 

O2 has launched its new "AR Store of the Future" on social media photo-sharing platform Snapchat as part of Black Friday.

Dent Reality, an augmented reality startup which allows shoppers to navigate supermarkets with a map on their smartphones, has raised £2.5 million in funding.

Dyson has launched a virtual reality store, allowing customers to trial its products before buying them. 

Nike has unveiled a bespoke, immersive world called Nikeland in Roblox, designed after the company’s world headquarters. 

Nike is joining Meta in its efforts to establish a foothold in the metaverse, according to patents seen by Businesses Insider.

Facebook's new parent company, Meta, is reportedly planning on moving into bricks-and-mortar retail, according to a report by the New York Times.

Nike has announced its plans to register its brand trademarks in the US for a variety of digital products.

Snap is helping brands create augmented reality (AR) adverts and experiences after launching a new studio.