John Lewis launches first ever virtual Christmas store
John Lewis has launched a virtual Christmas shop for the first time allowing customers to take a 3D tour of their flagship store from their own homes.
Augmented Reality shopping set to hit 100m users this year as COVID-19 accelerates adoption
Augmented reality (AR) shopping is set to see a dramatic rise in adoption thanks to the pandemic, topping 100 million users by the end of the year.
Amazon launches new AR shopping feature ‘Room Detector’
Amazon has launched a new augmented reality (AR) shopping tool, allowing shoppers to virtually place furniture in their home before committing to a purchase.
MySize ID digital sizing tech now available in augmented reality virtual mirrors
MySize ID has partnered with augmented reality virtual mirror startup Sweet Fit so users can scan their entire figure and receive accurate real-time measurements.
Lululemon buys AR home workout firm Mirror for $500m
Lululemon has acquired augmented reality (AR) home fitness giant Mirror for $500 million as it seeks to capitalise on the lockdown driven home-fitness boom.
Gucci launches AR Snapchat lens allowing users to virtually try on its shoes
Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app.
TikTok launches ‘TikTok For Business’ in direct challenge to Instagram and Snapchat
TikTok has officially launched ‘TikTok For Business’ offering brands and retailers a myriad of marketing tools in a major challenge to Snapchat and Instagram.
Etsy launches AR feature letting users virtually experience over 5m paintings
Etsy has launched a new augmented reality (AR) app allowing shoppers to virtually preview over 5 million paintings, photographs and prints in their homes.
Gucci launches virtual shopping service Gucci Live
Gucci has launched a new virtual shopping service allowing customers to communicate with staff via video call in a first for the luxury sector.
YNAP launches research programme to develop visual search and virtual try-on tech
Yoox Net-a-Porter (YNAP) has launched a new programme dedicated to developing artificial intelligence (AI) technologies like visual search and virtual try-on.
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