Walmart has rolled out exclusive new Toy Story 4 merchandise which allows characters to be brought to life via an augmented reality (AR) app. Children’s party products created by Unique Industries, sold exclusively by the US retail giant, can be brought to life on any smartphone using the AR enterta...

Harry Potter: Wizards Unite, the latest augmented reality (AR) mobile game from the makers of Pokemon Go, has already secured a raft of retail partnerships. The new game, which was released last week, follows a similar format to its predecessor and requires players to explore their environment to co...

YouTube is introducing a new augmented reality (AR) feature which allows users to virtually try on make up while watching beauty tutorials. In a bid to capitalise on the wildly popular makeup tutorial videos on its platform, which wracked up an estimated 169 billion views last year, YouTube is testi...

US outdoor fashion brand Mountain Hardwear is set to launch its augmented reality (AR) app to European retailers, providing a virtual showcase for its latest products. Mountain Hardwear, a subsidiary of Columbia Sportswear, launched the app in the US in January and is now poised to roll it out acros...

Asos has launched a new “Virtual Catwalk” features to its app, marking its first foray into augmented reality (AR). Developed in partnership with AR firm HoloMe, the online giant’s new app allows users to point their smartphone camera at any flat surface to see a virtual model exhibiting the clothes...

Delivery giant DHL is set to ramp up its augmented reality (AR) programme, using smart glasses to help warehouse staff locate and pick the items. DHL will become one of the first companies to use Google’s latest smart glasses, the Glass Enterprise Edition, to enhance its “vision picking” process acr...

Retailers like New Balance and Samsung will soon see 3D interactive augmented reality (AR) models of their products introduced to Google searches. During its I/O 2019 developers conference, in which Google also revealed its hotly anticipated new Google Pixel 3a, the tech giant announced that AR tech...

Pokemon has released a new mobile app which rewards players for visiting designated Target stores across the US. Players of Pokemon: Let’s Go, Eevee and Pokemon: Let’s Go, Pikachu on the Nintendo Switch can download the new Pokemon Pass app on iOS and Android devices for free. Once downloaded player...

John Lewis has become the latest retailer to integrate augmented reality (AR) into its retail app, allowing users to “try on” over 300 brands of lipstick. The department store has launched a new “Try On” feature, which will transport the shopper to a live selfie screen where hundreds of different sh...

AO.com has become the latest retailer to integrate augmented reality (AR) technology to its shopping experience, as it launches a new feature to tackle returns. Those shopping on AO.com via an Apple smartphone will now be able to virtually place items in their homes, testing the size and fit before...