Adidas launches AR Instagram games in London store
Adidas new flagship store on London’s Oxford Street has unveiled three new augmented reality (AR) experiences which shoppers can play via Instagram.
AR & VR to add £62.5bn to UK economy by 2030
Augmented reality (AR) and virtual reality (VR) technologies are “finally coming of age and have the potential to provide a significant boost to the UK economy”.
Fashion pop-up selling only virtual clothes to launch in London
Hot Second is set to launch a pioneering physical pop-up store in the heart of London which only sells digital clothes.
Augmented reality most likely technology to make a brand appear innovative
Augmented reality (AR) is the most likely feature to make shoppers associate a brand with innovation.
Toys R Us partners with Snapchat to launch shoppable AR virtual toy store
Toys R Us has become the latest retailer to utilise Snapchat as it launches an “augmented reality (AR) store” where its toys come to life.
Yoox app now lets you dress a virtual avatar of yourself
Yoox has introduced a new feature to its AI-powered virtual mirror app allowing customers to upload selfies to create their own personalised digital avatar.
Lululemon invests in augmented reality fitness startup Mirror
Lululemon has invested in fitness tech startup Mirror, which uses smart mirrors to run fitness classes in your home.
YouTube rolls out AR Beauty Try-On app for all brands
YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year.
Royal Mail adds AR parcel sizer and Alexa integration to app
Royal Mail has introduced an augmented reality (AR) parcel sizer to its app alongside Alexa compatibility.
GOAT launches AR “Try-On” feature so you can try on the world’s rarest trainers
GOAT is launching a new augmented reality “Try-On” feature, allowing shoppers to virtually try on its rare and exclusive shoes before committing to a purchase.
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