Retailers like New Balance and Samsung will soon see 3D interactive augmented reality (AR) models of their products introduced to Google searches. During its I/O 2019 developers conference, in which Google also revealed its hotly anticipated new Google Pixel 3a, the tech giant announced that AR tech...

Pokemon has released a new mobile app which rewards players for visiting designated Target stores across the US. Players of Pokemon: Let’s Go, Eevee and Pokemon: Let’s Go, Pikachu on the Nintendo Switch can download the new Pokemon Pass app on iOS and Android devices for free. Once downloaded player...

John Lewis has become the latest retailer to integrate augmented reality (AR) into its retail app, allowing users to “try on” over 300 brands of lipstick. The department store has launched a new “Try On” feature, which will transport the shopper to a live selfie screen where hundreds of different sh...

AO.com has become the latest retailer to integrate augmented reality (AR) technology to its shopping experience, as it launches a new feature to tackle returns. Those shopping on AO.com via an Apple smartphone will now be able to virtually place items in their homes, testing the size and fit before...

Puma has launched the world’s first augmented reality (AR) shoes, which are covered in QR codes which unlock a range of virtual features when scanned with Puma’s app. The fashion retailer’s limited edition LQD Cell Origin Air range are almost entirely covered in a 2D QR code design. When the user sc...

Audio retailer Bose is set to launch an audio augmented reality feature for festival goers at this year’s Coachella. In partnership with Goldenvoice, who created Coachella Valley Music & Arts Festival, Bose is bringing the world’s first audio augmented reality experience to the official festival...

Sainsbury’s has launched its own AR game to celebrate Easter in which customers must search the supermarket for different characters. The game, much like the 2016 hit Pokemon Go, is called April’s Easter Adventure and requires shoppers to track down April the Easter bunny, and her friends including...

By next year 100 million consumers will shop online or in-store using augmented reality (AR) as the advent of 5G promises to enhance the technology. According to business research and advisory group Garter, both AR and virtual reality (VR) technologies will be rolled out in 46 per cent of retail sto...

Fintech startup Curve has announced the world’s first augmented reality (AR) payment solution, allowing customers to pay using a virtual card. Though details of what it’s calling Project X are fairly thin, it is understood that users with the app will use their smartphone to wirelessly pay for items...

Alibaba has purchased an Israeli augmented reality (AR) company InfinityAR in a deal thought to be worth more than $10 million (£7.5 milion). This morning the Chinese ecommerce giant announced that it was to acquire the startup, in which it already had a significant stake, for an undisclosed sum. In...