MySize ID has partnered with augmented reality virtual mirror startup Sweet Fit so users can scan their entire figure and receive accurate real-time measurements.

Lululemon has acquired augmented reality (AR) home fitness giant Mirror for $500 million as it seeks to capitalise on the lockdown driven home-fitness boom.

Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app.

TikTok has officially launched ‘TikTok For Business’ offering brands and retailers a myriad of marketing tools in a major challenge to Snapchat and Instagram.

Etsy has launched a new augmented reality (AR) app allowing shoppers to virtually preview over 5 million paintings, photographs and prints in their homes.

Gucci has launched a new virtual shopping service allowing customers to communicate with staff via video call in a first for the luxury sector.

Yoox Net-a-Porter (YNAP) has launched a new programme dedicated to developing artificial intelligence (AI) technologies like visual search and virtual try-on.

Uniqlo has teamed up with Pokémon Go to launch a range of t-shirts available both in-game and at Uniqlo stores.

Mamas & Papas has launched the "UK’s first" virtual personal shopping service for customers stuck inside during lockdown.

Asos is dramatically accelerating its augmented reality (AR) “See My Fit” roll out, allowing users to accurately see what items look like in different sizes and on different body types. First launched in January, Asos’ AR tool digitally maps its products to 16 different real-life models with differe...