Snap has announced it is partnering with ecommerce platform Verishop to offer in-app shopping on its photo-sharing platform as "social commerce" gathers pace.

Two major beauty retailers are facing class action lawsuits over accusations their virtual makeup services are illegally storing users’ biometric data.

Facebook has announced it is is integrating its ecommerce "Shops" feature to its messaging platform WhatsApp and Facebook Marketplace in the US.

Jo Malone has expanded its virtual reality showroom for customers to browse limited edition collections and fragrances.

Google has partnered with augmented reality (AR) technology provider Perfect Corp enabling shoppers to use its virtual try-on feature in Google Search.

Gucci has sold a virtual handbag on gaming platform Roblox for a higher price than the bag is worth in real life.

Snap has launched a raft of new shopping features including an augmented reality (AR) try-on feature and a new ‘Screenshop’ product discovery tool, amid an aggressive push into ecommerce.

Zara’s owner Inditex has become the latest fashion brand to launch a video game in an effort to attract younger shoppers.

London Fashion Week will be a “digital-first” event for the second year running despite the easing of lockdown restrictions.

Walmart has acquired virtual try-on start-up Zeekit as it ramps up its digital offering and seeks to provide an “inspiring and personalized digital experience” for customers.