Augmented and virtual reality (AR and VR) are increasingly being used by UK shoppers to sample products before committing to a purchase, according to new research.
18/02/2020 2:41 PM
Apple has updated its augmented reality (AR) Quick Look app allowing shoppers to purchase items in-app with the touch of a button.
04/02/2020 10:17 AM
John Lewis is launching a new augmented reality feature to its iOS app allowing shoppers to virtually place sofas in their home before purchase.
29/01/2020 11:01 AM
Pinterest has become the latest online platform to launch an augmented reality (AR) virtual lipstick “try on” app.
14/01/2020 11:59 AM
Asos has launched a new augmented reality (AR) app allowing users to see what items look like in different sizes and on different body types.
13/12/2019 9:12 AM
Chinese department store SKP has launched what could be the world’s most futuristic (and bizarre) ‘retail experience space’ in South Beijing.
04/12/2019 11:59 AM
Retailers are set to spend $1.5 billion (£1.15 billion) on augmented reality (AR) and virtual reality (VR) technology in 2020, more than any other industry.
26/11/2019 11:38 AM
Currys PC World has launched a new high-tech app allowing users purchase directly, track live stock levels and log in securely using biometrics.
22/11/2019 9:23 AM
A new 3D body scanning solution can build a personal avatar for customers from just two smartphone photographs.
19/02/2020 3:18 PM
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