Burberry has launched a new Google Search AR feature for its products
Burberry has released its latest augmented reality (AR) feature enabling customers to view 3D renders of its items in the real world via Google Search.
40% of Brits have used AR or VR to view a product before buying
Augmented and virtual reality (AR and VR) are increasingly being used by UK shoppers to sample products before committing to a purchase, according to new research.
Apple introducing in-app purchasing to AR platform
Apple has updated its augmented reality (AR) Quick Look app allowing shoppers to purchase items in-app with the touch of a button.
Ikea launches ‘Which Ikea icon are you?’ Instagram filter
Ikea has launched a new interactive Instagram app aiming to cash in on the “What X Are You” filter trend dominating the social media platform.
John Lewis launches Virtual Sofa AR feature to its app
John Lewis is launching a new augmented reality feature to its iOS app allowing shoppers to virtually place sofas in their home before purchase.
Pinterest launches AR virtual lipstick “try on” tech
Pinterest has become the latest online platform to launch an augmented reality (AR) virtual lipstick “try on” app.
Asos launches ‘See My Fit’ AR app displaying products on 16 different virtual models
Asos has launched a new augmented reality (AR) app allowing users to see what items look like in different sizes and on different body types.
Do shoppers dream of electric sheep? SKP launches futuristic Beijing department store
Chinese department store SKP has launched what could be the world’s most futuristic (and bizarre) ‘retail experience space’ in South Beijing.
Retailers’ AR and VR spend to outpace every other industry next year
Retailers are set to spend $1.5 billion (£1.15 billion) on augmented reality (AR) and virtual reality (VR) technology in 2020, more than any other industry.
Currys PC World launches high-tech new shopping app ahead of Black Friday
Currys PC World has launched a new high-tech app allowing users purchase directly, track live stock levels and log in securely using biometrics.
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