Finch has launched the world’s first “mixed reality” line of clothing, allowing wearers to upgrade their outfit with augmented reality (AR) digital overlays.
06/09/2021 1:49 PM
Schuh has launched a nationwide virtual ‘sneaker hunt’ encouraging customers to explore their local stores and communities for the chance to win 40,000 prizes.
02/09/2021 1:59 PM
Vans has become the latest brand to delve into the world of digital fashion as it launches a digital store in Roblox.
26/08/2021 9:40 AM
Ralph Lauren is delving into the world of digital fashion by designing a virtual clothing line inside South Korean social network Zepeto.
20/08/2021 11:15 AM
Tesla is planning on releasing an AI powered robot next year to do "boring, repetitious and dangerous" work, including delivering groceries.
18/08/2021 10:27 AM
JD Sports has partnered with Nike to launch the UK’s first augmented reality (AR) shoe try-on through short-form video giant TikTok.
21/07/2021 11:11 AM
Snap has announced it is partnering with ecommerce platform Verishop to offer in-app shopping on its photo-sharing platform as "social commerce" gathers pace.
05/07/2021 9:33 AM
Two major beauty retailers are facing class action lawsuits over accusations their virtual makeup services are illegally storing users’ biometric data.
23/06/2021 8:46 AM
Facebook has announced it is is integrating its ecommerce "Shops" feature to its messaging platform WhatsApp and Facebook Marketplace in the US.
04/06/2021 10:50 AM
Jo Malone has expanded its virtual reality showroom for customers to browse limited edition collections and fragrances.
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24/09/2021 9:51 AM
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