Finch launches first ‘mixed reality’ fashion line
Finch has launched the world’s first “mixed reality” line of clothing, allowing wearers to upgrade their outfit with augmented reality (AR) digital overlays.
Schuh launches virtual ‘sneaker hunt’ offering 40,000 prizes to players
Schuh has launched a nationwide virtual ‘sneaker hunt’ encouraging customers to explore their local stores and communities for the chance to win 40,000 prizes.
Vans latest to launch digital fashion range with Roblox Vans World
Vans has become the latest brand to delve into the world of digital fashion as it launches a digital store in Roblox.
Ralph Lauren to sell digital apparel for avatars on social media platform Zepeto
Ralph Lauren is delving into the world of digital fashion by designing a virtual clothing line inside South Korean social network Zepeto.
Tesla to launch “Tesla Bot” humanoid robot which will deliver your groceries next year
Tesla is planning on releasing an AI powered robot next year to do "boring, repetitious and dangerous" work, including delivering groceries.
JD and Nike launch UK’s first virtual sneaker try-on event via TikTok
JD Sports has partnered with Nike to launch the UK’s first augmented reality (AR) shoe try-on through short-form video giant TikTok.
Snapchat to offer in-app shopping after partnering with Verishop
Snap has announced it is partnering with ecommerce platform Verishop to offer in-app shopping on its photo-sharing platform as "social commerce" gathers pace.
Two major beauty retailers face lawsuits over virtual try-on technology
Two major beauty retailers are facing class action lawsuits over accusations their virtual makeup services are illegally storing users’ biometric data.
Facebook to integrate “Shops” feature with WhatsApp and Marketplace
Facebook has announced it is is integrating its ecommerce "Shops" feature to its messaging platform WhatsApp and Facebook Marketplace in the US.
Jo Malone expands virtual reality “townhouse” to showcase products
Jo Malone has expanded its virtual reality showroom for customers to browse limited edition collections and fragrances.
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