Alibaba is set to invest in Taiwanese augmented reality (AR) startup Perfect Corp, aiming to bring its virtual try-on technology to its online platform.

Speedo has launched an AR 3D face scanning app allowing shoppers “to interact with the product before they make a purchase”. The Speedo Mirror mobile app scans the user’s face, then superimposes virtual models of swimming goggles on top to give an accurate 3D visual representation of how they would...

MAC Cosmetics has become the first retailer to use YouTube’s interactive augmented reality adverts, after they were launched in June. YouTube will allow MAC customers to virtually try on 24 of its recently released lipstick shades using their smartphone. Roxette Arisa, the YouTube beauty influencer...

Snapchat’s new augmented reality glasses will come fitted with dual cameras allowing them to capture 3D images. Spectacles 3, the social media giants third iteration of its augmented reality sunglasses, will go on sales in November this year on a dedicated ecommerce site Spectacles.com. Its latest v...

A new virtual and augmented reality shopping mall featuring virtual stores you can only visit digitally has been launched in the US. Obsess is a new ecommerce site which acts as a virtual shopping centre, allowing users to visit numerous stores selling the latest fashion, beauty and fitness products...

Currys PC World’s augmented reality feature has now been rolled out across its ecommerce site for the first time. Its AR feature, previously only available via a separate Currys PC World Point & Place app, is now available to use on around 700 products across a range of categories on its website...

Virtual clothes could be the next big hit on Instagram as more retailers release collections only available to buy digitally. Instagram influencers could soon be paying retailers for virtual clothes, items which are never created in the physical world but are superimposed on images of users to be pr...

Dr Martens has become the latest fashion brand to experiment with augmented reality (AR) as it releases a new feature as part of its tie-up with Lazy Oaf. The iconic footwear brand has released its latest four-piece collaboration collection with streetwear brand Lazy Oaf, marking the pairs’ third jo...

While three quarters of customers are familiar with new retail technology features, only one third are seeing them in stores, according to a new report by AT Kearney.

Walmart has rolled out exclusive new Toy Story 4 merchandise which allows characters to be brought to life via an augmented reality (AR) app. Children’s party products created by Unique Industries, sold exclusively by the US retail giant, can be brought to life on any smartphone using the AR enterta...