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Walmart subsidiary Sam’s Club has recorded recorded membership numbers and the retailer is planning on giving brands power to target the shoppers with ads. The big box retailer moved its…

Klarna appoints MediaCom as global media agency

Companies News

March 28, 2022

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Klarna has appointed MediaCom as its global retained media agency of record, following a competitive pitch. The contract began on 1 February and MediaCom now executes media buying and planning…

Meta signs partnership for 3D ads in step toward metaverse

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March 25, 2022

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Meta is bringing 3D advertising to Facebook and Instagram, through a new partnership with ecommerce technology firm Vntana. The integration with Vntana will allow brands to upload the 3D models…

How eBay plans to double its advertising revenue to $2bn by 2025

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March 11, 2022

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Ecommerce giant eBay is planning on doubling its advertising revenue to $2 billion by 2025, according to Alex Kazim, the company’s head of global advertising, on its investor day. The…

Meta meets with advertisers to convince them of metaverse opportunities

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February 8, 2022

Meta’s head of metaverse Vishal Shah met with advertisers in order to convince them that the metaverse will open up more ways for businesses to make money, Reuters reported. The…

Amazon becomes the biggest advertiser in history after spending $16.9bn last year

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February 7, 2022

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Amazon has revealed it spent $16.9 billion (£12.5 billion) on advertising last year, likely making it the largest advertiser in history. The ecommerce behemoth said “advertising and other promotional costs…

Boots partners with InfoSum to enhance data privacy

Advertising News

February 3, 2022

Ecommerce Industry Instore

Boots has partnered with data collaboration platform InfoSum to target audiences across media partners in a “privacy-safe” way. InfoSum’s technology prioritises “non-movement of data”, which enables companies and advertisers to…

Shoppers crave in-store technology that mimics their online experience, report reveals

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December 16, 2021

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Shoppers crave the streamlined online experiences that they enjoy online when shopping in-store, according to a new report from Bazaarvoice. When consumers were asked what technologies they would like to…

Ebay announces digital ‘Small Business Shopfronts’ campaign

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December 15, 2021