Advertising

Industry slams “absurd” online junk food advertising ban warning it will severely impact COVID recovery

May 12, 2021

Food retailers and business groups have slammed government plans to impose a blanket ban on “junk food” advertising across all social media and online platforms. The “absurd” plan was announced…

Babyboo has been slammed by the advertising authority and had an advert banned for “implying women should aspire to being objectified”.

Babyboo has advert banned for “implying women should aspire to being objectified”

Advertising Social Media

Advertising Advertising Standards Authority ASA Babyboo

April 14, 2021

Ben Stevens

Babyboo has been slammed by the advertising authority and had an advert banned for “implying women should aspire to being objectified”. The advert in question, posted on Instagram in October…

Ebay Ads UK has launched a new feature which enables sellers create promoted listings campaigns in just three clicks.

Ebay launch automated advertising campaigns functionality

Companies Industry Marketing News

Advertising Ebay

April 13, 2021

George Iddenden

Ebay Ads UK has launched a new feature which enables sellers create promoted listings campaigns in just three clicks. The new feature was created in response to feedback from sellers…

Amazon’s advertising business is now growing faster than its retail, cloud computing and Prime subscription divisions.

Amazon’s advertising business has now overtaken its retail and Prime subscription arms

Advertising Marketplaces

Advertising Amazon Prime

January 4, 2021

Ben Stevens

No Comments

Amazon’s advertising business is now growing faster than its retail, cloud computing and Prime subscription divisions. According to new data from FactSet Amazon’s “other” unit, made up almost entirely of…

Nearly two thirds of shoppers say they expect to be doing the majority of their shopping online in a years times after the post-lockdown excitement subsides.

Advertising watchdog bans “irresponsible” Klarna adverts

Advertising Companies Payment

Advertising ASA banned buy now pay later credit debt Influencers Instagram Klarna Stella Creasy Watchdog

December 23, 2020

Ava Szajna-Hopgood

The Advertising Standards Authority has upheld claims made against a series of Instagram posts promoting Klarna Bank’s deferred payment services. The ASA on Wednesday ruled that Klarna could not show…

Buy Now, Pay Later firms to face tougher advertising restrictions

Companies Ecommerce Payment

Advertising ASA BNPL buy now pay later credit debt fintech Klarna

December 8, 2020

Ava Szajna-Hopgood

No Comments

The Advertising Standards Authority (ASA) has released tougher guidance on how Buy Now, Pay Later (BNPL) schemes advertise their financial services. The ASA’s sister organisation, the Committee of Advertising Practice…

Aldi had the most successful Christmas advert this year according to a study which used artificial intelligence facial coding technology to track people’s emotions as they watched.

Aldi’s “Long Way From Home” Christmas ad voted best in retail this year

Advertising

Advertising Aldi Amazon Argos Kantar Tesco

December 4, 2020

Ben Stevens

No Comments

Aldi had the most successful Christmas advert this year according to a study which used artificial intelligence facial coding technology to track people’s emotions as they watched. Kantar has unveiled…

Christmas shopping is due to start earlier than ever this year as new research from Ebay Advertising reveals an unexpected consequence of the pandemic.

Christmas shopping to start earlier than every this year thanks to pandemic

Ecommerce Industry

Advertising Christmas Shopping Ebay xmas

August 12, 2020

Ben Stevens

No Comments

Christmas shopping is due to start earlier than ever this year as new research from Ebay Advertising reveals an unexpected consequence of the pandemic. Ebay Advertising has published new research…

Pornhub is offering small retailers free advertising on its platform so they can “gain the exposure they deserve during the pandemic”.

Pornhub is giving free ad space to small retailers struggling during the pandemic

August 11, 2020

Pornhub is offering small retailers free advertising on its platform so they can “gain the exposure they deserve during the pandemic”. Its ‘Big Package for Small Businesses’ is offering 100…

Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies.

Half of retailers plan to spend most of their budget on social media advertising in 2020

Advertising Marketing News

Advertising Facebook Instagram social media Twitter

January 24, 2020

Ben Stevens

No Comments

Social media advertising is expected to make up half of all retail advertising spend throughout 2020. According to new research from Smartly.io 52 per cent of retail marketers intend to…

Advertising

Ebay launch automated advertising campaigns functionality

Amazon’s advertising business has now overtaken its retail and Prime subscription arms

Advertising watchdog bans “irresponsible” Klarna adverts

Buy Now, Pay Later firms to face tougher advertising restrictions

Aldi’s “Long Way From Home” Christmas ad voted best in retail this year

Christmas shopping to start earlier than every this year thanks to pandemic

Pornhub is giving free ad space to small retailers struggling during the pandemic

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