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Christmas shopping to start earlier than every this year thanks to pandemic

August 12, 2020

Christmas shopping is due to start earlier than ever this year as new research from Ebay Advertising reveals an unexpected consequence of the pandemic. Ebay Advertising has published new research…

Pornhub is offering small retailers free advertising on its platform so they can “gain the exposure they deserve during the pandemic”.

Pornhub is giving free ad space to small retailers struggling during the pandemic

August 11, 2020

Pornhub is offering small retailers free advertising on its platform so they can “gain the exposure they deserve during the pandemic”. Its ‘Big Package for Small Businesses’ is offering 100…

Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies.

Half of retailers plan to spend most of their budget on social media advertising in 2020

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Advertising Facebook Instagram social media Twitter

January 24, 2020

Ben Stevens

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Social media advertising is expected to make up half of all retail advertising spend throughout 2020. According to new research from Smartly.io 52 per cent of retail marketers intend to…

Amazon has been found to be selling a range of politically sponsored products on its website despite prohibiting any sponsored content promoting 2020 campaigns or political parties.

Amazon selling politically sponsored products despite pledging ban

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Advertising Amazon Bernie Sanders Donald Trump Politically Sponsored Ads

January 8, 2020

Ben Stevens

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Amazon has been found to be selling a range of politically sponsored products on its website despite prohibiting any sponsored content promoting 2020 campaigns or political parties. Currently Amazon says…

Ecommerce advert spending has risen a whopping 115 per over the last quarter, as brands increasingly look to online retail to sell their advertising.

Ecommerce advertising spend skyrockets 115% as brands turn to online retail to sell advertising

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Advertising Amazon Black Friday Cyber Monday Marin Software Prime Day

October 31, 2019

Ben Stevens

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Ecommerce advert spending has risen a whopping 115 per over the last quarter, as brands increasingly look to online retail to purchase their advertising. Third quarter ecommerce advertising spend grew…

Amazon has seen the shock departure of one of its vice presidents who said remaining at the company would have meant “signing off on actions I despised”.

Amazon to introduce mobile ads to its app

Advertising Apps / Mobile News

Advertising Amazon Facebook Google Mobile Adverts

March 22, 2019

Ben Stevens

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Amazon has made yet more changes to its advertising strategy as it begins testing mobiles ads with a view to challenging Google and Facebook. According to a recent Bloomberg report,…

Amazon UK’s placement on the US government’s ‘notorious markets List’ has been branded “insulting to UK retailers” and could have a significant impact on sales to the US in future.

Amazon bans vendors advertising “CRaP” unprofitable products

Ecommerce News

Advertising Amazon profitable

March 21, 2019

Ben Stevens

Amazon has begun preventing vendors and wholesalers from advertising any products which struggle to turn a profit. According to a report from CNBC, Amazon has been ramping up efforts to…

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First Mile: Why fulfilling a brand promise begins in the warehouse

19/10/2020 12:36 PM

It is the first mile, not the last mile, where brands evolve to meet the shifting behaviours of their customers and (crucially) ensure the well-being of employees and consumer alike during the pandemic.

Retailers of all shapes and sizes have long been obsessed with the last mile processes of their supply chains and it’s not surprising that self-styled ‘innovative technologies’ like Alphabet’s drone…

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