Advertising

Amazon’s advertising business has now overtaken its retail and Prime subscription arms

January 4, 2021

Amazon’s advertising business is now growing faster than its retail, cloud computing and Prime subscription divisions. According to new data from FactSet Amazon’s “other” unit, made up almost entirely of…

Advertising watchdog bans “irresponsible” Klarna adverts

Advertising Companies Payment

Advertising ASA banned buy now pay later credit debt Influencers Instagram Klarna Stella Creasy Watchdog

December 23, 2020

Ava Szajna-Hopgood

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The Advertising Standards Authority has upheld claims made against a series of Instagram posts promoting Klarna Bank’s deferred payment services. The ASA on Wednesday ruled that Klarna could not show…

Buy Now, Pay Later firms to face tougher advertising restrictions

Companies Ecommerce Payment

Advertising ASA BNPL buy now pay later credit debt fintech Klarna

December 8, 2020

Ava Szajna-Hopgood

No Comments

The Advertising Standards Authority (ASA) has released tougher guidance on how Buy Now, Pay Later (BNPL) schemes advertise their financial services. The ASA’s sister organisation, the Committee of Advertising Practice…

Aldi had the most successful Christmas advert this year according to a study which used artificial intelligence facial coding technology to track people’s emotions as they watched.

Aldi’s “Long Way From Home” Christmas ad voted best in retail this year

Advertising

Advertising Aldi Amazon Argos Kantar Tesco

December 4, 2020

Ben Stevens

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Aldi had the most successful Christmas advert this year according to a study which used artificial intelligence facial coding technology to track people’s emotions as they watched. Kantar has unveiled…

Christmas shopping is due to start earlier than ever this year as new research from Ebay Advertising reveals an unexpected consequence of the pandemic.

Christmas shopping to start earlier than every this year thanks to pandemic

Ecommerce Industry

Advertising Christmas Shopping Ebay xmas

August 12, 2020

Ben Stevens

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Christmas shopping is due to start earlier than ever this year as new research from Ebay Advertising reveals an unexpected consequence of the pandemic. Ebay Advertising has published new research…

Pornhub is offering small retailers free advertising on its platform so they can “gain the exposure they deserve during the pandemic”.

Pornhub is giving free ad space to small retailers struggling during the pandemic

August 11, 2020

Pornhub is offering small retailers free advertising on its platform so they can “gain the exposure they deserve during the pandemic”. Its ‘Big Package for Small Businesses’ is offering 100…

Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies.

Half of retailers plan to spend most of their budget on social media advertising in 2020

Advertising Marketing News

Advertising Facebook Instagram social media Twitter

January 24, 2020

Ben Stevens

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Social media advertising is expected to make up half of all retail advertising spend throughout 2020. According to new research from Smartly.io 52 per cent of retail marketers intend to…

Amazon has been found to be selling a range of politically sponsored products on its website despite prohibiting any sponsored content promoting 2020 campaigns or political parties.

Amazon selling politically sponsored products despite pledging ban

Advertising marketplace

Advertising Amazon Bernie Sanders Donald Trump Politically Sponsored Ads

January 8, 2020

Ben Stevens

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Amazon has been found to be selling a range of politically sponsored products on its website despite prohibiting any sponsored content promoting 2020 campaigns or political parties. Currently Amazon says…

Ecommerce advert spending has risen a whopping 115 per over the last quarter, as brands increasingly look to online retail to sell their advertising.

Ecommerce advertising spend skyrockets 115% as brands turn to online retail to sell advertising

Advertising News

Advertising Amazon Black Friday Cyber Monday Marin Software Prime Day

October 31, 2019

Ben Stevens

No Comments

Ecommerce advert spending has risen a whopping 115 per over the last quarter, as brands increasingly look to online retail to purchase their advertising. Third quarter ecommerce advertising spend grew…

Amazon has seen the shock departure of one of its vice presidents who said remaining at the company would have meant “signing off on actions I despised”.

Amazon to introduce mobile ads to its app

Advertising Apps / Mobile News

Advertising Amazon Facebook Google Mobile Adverts

March 22, 2019

Ben Stevens

No Comments

Amazon has made yet more changes to its advertising strategy as it begins testing mobiles ads with a view to challenging Google and Facebook. According to a recent Bloomberg report,…

Advertising

Amazon’s advertising business has now overtaken its retail and Prime subscription arms

Advertising watchdog bans “irresponsible” Klarna adverts

Buy Now, Pay Later firms to face tougher advertising restrictions

Aldi’s “Long Way From Home” Christmas ad voted best in retail this year

Christmas shopping to start earlier than every this year thanks to pandemic

Pornhub is giving free ad space to small retailers struggling during the pandemic

Amazon selling politically sponsored products despite pledging ban

Ecommerce advertising spend skyrockets 115% as brands turn to online retail to sell advertising

Amazon to introduce mobile ads to its app

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