Advertising
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Babyboo has been slammed by the advertising authority and had an advert banned for “implying women should aspire to being objectified”.
The advert in question, posted on Instagram in October…
Read MoreEbay launch automated advertising campaigns functionality
Ebay Ads UK has launched a new feature which enables sellers create promoted listings campaigns in just three clicks.
The new feature was created in response to feedback from sellers…
Read MoreAmazon’s advertising business has now overtaken its retail and Prime subscription arms
Amazon’s advertising business is now growing faster than its retail, cloud computing and Prime subscription divisions.
According to new data from FactSet Amazon’s “other” unit, made up almost entirely of…
Read MoreAdvertising watchdog bans “irresponsible” Klarna adverts
The Advertising Standards Authority has upheld claims made against a series of Instagram posts promoting Klarna Bank’s deferred payment services.
The ASA on Wednesday ruled that Klarna could not show…
Read MoreBuy Now, Pay Later firms to face tougher advertising restrictions
The Advertising Standards Authority (ASA) has released tougher guidance on how Buy Now, Pay Later (BNPL) schemes advertise their financial services.
The ASA’s sister organisation, the Committee of Advertising Practice…
Read MoreAldi’s “Long Way From Home” Christmas ad voted best in retail this year
Aldi had the most successful Christmas advert this year according to a study which used artificial intelligence facial coding technology to track people’s emotions as they watched.
Kantar has unveiled…
Read MoreChristmas shopping to start earlier than every this year thanks to pandemic
Christmas shopping is due to start earlier than ever this year as new research from Ebay Advertising reveals an unexpected consequence of the pandemic.
Ebay Advertising has published new research…
Read MorePornhub is giving free ad space to small retailers struggling during the pandemic
Pornhub is offering small retailers free advertising on its platform so they can “gain the exposure they deserve during the pandemic”.
Its ‘Big Package for Small Businesses’ is offering 100…
Read MoreHalf of retailers plan to spend most of their budget on social media advertising in 2020
Social media advertising is expected to make up half of all retail advertising spend throughout 2020.
According to new research from Smartly.io 52 per cent of retail marketers intend to…
Read MoreAmazon selling politically sponsored products despite pledging ban
Amazon has been found to be selling a range of politically sponsored products on its website despite prohibiting any sponsored content promoting 2020 campaigns or political parties.
Currently Amazon says…
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